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PROMOTE YOURSELF AND YOUR LISTINGS THROUGH SOCIAL MEDIA
May 20, 2016
Agenda Intro (who is this guy and why should we listen to
him?) Quiz. When, what & how to post. Deep dive into topic ideas. Time savers & organization hacks. Advertising. Questions?
Mike Rosenberg
Quiz How often should you post? Should you have separate social accounts for your
business and personal personas? How many people are interested in Real Estate on
Facebook in the Portland area? What is the fastest growing age group on social
media?
Quiz
Image courtesy of Smart Insights
When, what & how to post.
Timing, frequency & calendars Use Insights
Topics, post types & content types Tools, automation, scheduling & users Video, video, video!
Facebook live?
Wait! ....what about why? Are your target markets on social media? Which channels/sites? Competitors? Goals?
Image courtesy of Hootsuite
Is Your Target There? Facebook 72% of Internet users 64% of people 50-64 48% of people 65+ 78% income $75K+
Stats & Image via PEW Research Center
Is Your Target There? Pinterest 31% of Internet users 24% of people 50-64 16% of people 65+ 30% income $75K+
Stats & Image via PEW Research Center
Is Your Target There? Instagram 28% of Internet users 11% of people 50-64 4% of people 65+ 26% income $75K+
Stats & Image via PEW Research Center
Is Your Target There? LinkedIn 25% of Internet users 26% of people 50-64 12% of people 65+ 41% income $75K+
Stats & Image via PEW Research Center
Is Your Target There? Twitter 23% of Internet users 13% of people 50-64 6% of people 65+ 26% income $75K+
Stats & Image via PEW Research Center
When, what & how to post.
Timing, frequency & calendars Use Insights Likealyzer
Topics, post types & content types Tools, automation, scheduling & users Video, video, video!
Facebook live?
Deep Dive into Topic Ideas Topic categories
Industry news Local/hyper local news, events & happenings Partner news Contests Charitable activities Home services Testimonials!!!
Topical Category Ideas Guides Spotlights News jacking Tips Reviews FAQs Home Décor, Maintenance, Decorating Holidays Quotes Postcards, etc. from Services
Daily Post Categories Sunday – Events Monday – Myth Monday Tuesday – Tuesday Tips Wednesday – Why Windermere Thursday – Quick Market Updates Friday – Foundation Friday Saturday – Happy Customer StoriesCategories are only guidelines and do not have to be used every day/week
Sunday – Events
Monday – Myth Monday
Tuesday – Tuesday Tips
Wednesday – Why Windermere
Thursday – Quick Market Updates
Friday – Foundation Friday
Saturday – Happy Customer Stories
Daily Post Categories | Broker & Listings
Sunday – Events or Open House Monday – Mortgage Monday, Partner Features Tuesday – Tuesday Tips Wednesday – Why Wednesday, Where to Eat Wednesday Thursday – Quick Market Updates Friday – Family Friday Saturday – Photos/Video from Open HouseCategories are only guidelines and do not have to be used every day/week
Deep dive into topic ideas.
How to get ideas delivered to you Google Alerts Social Media Newsletters Industry & competitor blogs
Social Media Listing Checklist
Photos & Videos Listing description Blog post Content for ad(s) Postcards Newsletter Share with others (including office and corporate) Schedule Open House Thank you notes
Videos, Videos, Videos! Fastest growing Attention grabbing High engagement Easier to create
Time savers & organization hacks. Use Business Manager in Facebook Schedule, lists, repeatable process Save an article for later View people and pages that like your page Checklists of the buy/sell process $1/day Automation Tools
Tools Hootsuite – posting, scheduling, team
management Buffer – posting, scheduling, team management Pablo – image tool by Buffer Google Calendar Good old Excel or Google Sheets Trello XpressDocs Social HQ
AdvertisingHand-select your audiences based on income, zip code and more. Can advertise on Instagram through Facebook Ads
Manager Getting your posts seen Using budget to enhance What to put budget toward?
Instagram If you do take Instagram seriously, it can open up a
world of opportunity for your brand. Forrester has named Instagram the “king of social engagement,” citing the fact that top brands’ Instagram posts generated a per-follower engagement rate of 4.21 percent. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.
Resources & Links This Presentation |
http://www.veracityagency.com/social-media/premiere-social-media/ Image Sources | https://blog.bufferapp.com/free-image-sources-list Blog Title Tool | https://www.portent.com/tools/title-maker Topic Ideas | https://www.entrepreneur.com/article/234238 Sample Content Sources | http://www.realsimple.com/home-organizing Sample Content Sources | http://luxuryportfolio.com/Blog Sample Content Sources | http://www.keepingcurrentmatters.com/blog/ Sample Content Sources | http://www.leadingre.com/ Tools| http://
www.inc.com/john-hall/7-free-tools-that-will-shave-hours-off-of-social-media-management.html
Resources & Links Video Tips|
http://www.veracityagency.com/public-relations/tips-creating-iphone-videos/ Social Media Management Tools| http
://www.smartinsights.com/social-media-marketing/social-media-analytics/6-essential-free-social-media-management-tools/
Content Promotion| http://buzzsumo.com/ Guide to Instagram Guides| http
://neilpatel.com/2016/05/06/instagram-marketing-101-grow-your-following-with-these-7-guides-and-5-courses/
Instagram Guide| https://business.instagram.com/gettingstarted/ Facebook Advertising Guide| http://neilpatel.com/what-is-facebook-advertising/ Social HQ| https://www.youtube.com/watch?v=Rr0AKVBu5U8 Channel Research| http
://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
Windermere Premiere Properties
Thank You!
