DEVELOP AN ACTION PLAN
AGENDA• Why you need an action plan• Action Plan o Summaryo Task definitiono Creating action stepso Prioritization o Collaborationo Close
Why you need an action plan
Alice: I was wondering if you could help me find my way. Cheshire Cat: Well, that depends on where you want to go. Alice: Oh, it really doesn't matter, as long as... Cheshire Cat: Then it really doesn't matter which way you go.
Why you need an action plan
• Marketing – finding, developing and profiting from opportunities
• Business – launching, sustaining, raising capital
• Event – one time, short duration
Why you need an action plan
• Marketing – finding, developing and profiting from opportunities
• Business – launching, sustaining, raising capital
• Event – one time, short duration
Summary• Define the event• Create objectives (SMART)• Establish dates• Readers know what success looks like
ABC will host a dance-a-thon fundraiser to benefit XYZ on February 1, 2013. The objectives are:
o 60 dance couple participantso $6,000 in donationso Attract 250 people to watch the evento Increase awareness of XYZ
Task definition• Identify what needs to be done
o Reserve room for the evento Obtain approvalo Recruit dance teamso Hire DJo Etc
• Brainstorm with your team
Creating action steps• What needs to happen to complete
tasks– Task Item Example: Recruit dance
teamso List potential teamso Create email explaining the event to potential teams
o Email potential teamso Secure commitment to participate
Prioritization• Based on days to deadline, task and
action step importance, and number of steps remaining.o High o Mediumo Low
Collaboration• Engage all stake holders and create a communication channel • Basecamp, whiteboard, meetings, etc
Close• Celebrate the event• Host an after-action reviewo What went right/wrongo How do we adjust to make it better next time?
DEVELOP AN ACTION PLAN
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