How to Define YourAudience?
By Esad Salihovic
Dedicated to Your Success
You work for months, plan everything and finance it and you openyour shop or business.
You’re expecting people will take an interest in your product orservice overwhelmingly but only a small amount of people really takean interest in your product or service.
By Esad Salihovic
Dedicated to Your Success
That’s just because they do not know about the product you areoffering or you may not have defined the right audience for whom theproduct or the service is being produced.
Even a lot of experienced business owners often find themselves in theproblem of low sales.
They create accounts on accounts on social networks and share thenew deals and offers on them.
This doesn’t even help them increase their revenues.
By Esad Salihovic
Dedicated to Your Success
The major reason behind this is that they haven’t defined their targetaudience and they are marketing their product to the wrong audience.
Following are some question that the business owners need to answersin order to define their target audience.
By Esad Salihovic
Dedicated to Your Success
The major reason behind this is that they haven’t defined their targetaudience and they are marketing their product to the wrong audience.
Following are some question that the business owners need to answersin order to define their target audience.
By Esad Salihovic
Dedicated to Your Success
-The age group the customers lie in
The first element that needs to be answered is the age group in whichthe target audience lie in.
If you are offering luxury furniture then you need to target the agegroup that starts from the early twenties to old age.
Kids that lie in the age group of 10-14 will not show interest in thisparticular product.
By Esad Salihovic
Dedicated to Your Success
-The place they live in
You need to understand the location of the customer as well.
The reason behind this is that with different locations come differencesin cultures as well.
If you are offering wedding items for Asian countries then you need totarget people residing in Asia.
People living in Britain or France might not call you for the weddingproduct because their culture is completely different from Asiancultures.
By Esad Salihovic
Dedicated to Your Success
-Gender of your audience
Gender of the audience matters a lot because your digital marketingcampaign is going to be formed that way.
If you are selling cosmetics then you need to target females as they aregoing to be your customers.
By Esad Salihovic
Dedicated to Your Success
-The way you promote your business to these people
One needs to understand its demographics well in order to besuccessful.
This way you will be able to create a better campaign as you knowabout your audience very well.
Some people get attracted to a product when they constantly see theproduct for over a period of time.
You could use networks like YouTube or periscope to attract thesecustomers.
Some products like cars are pretty expensive thus, it might take a longwhile to collect money to buy it.
Thus, it is important that you keep the users updated about thatparticular product so that they remain motivated.
By Esad Salihovic
Dedicated to Your Success
-What is the fastest way to get them?
There are several social networking websites out there thus, you needto figure out which one is the best to market your product.
It is pretty easy to judge the trend just find the facts and figures ofsocial media usage and you will get to know the most trending socialmedia website.
By Esad Salihovic
Dedicated to Your Success
After answering these basic questions you will be able to figure outyour target audience easily and it would help you a lot in planningyour digital marketing campaign.
By Esad Salihovic
Dedicated to Your Success
Once you defined your audience, then you need to find a mentor tohelp you start and grow your business. If you’re willing to learn andyou want to own business badly enough, then mentor is not far fromyou. Learn more.
By Esad Salihovic
Dedicated to Your Success
Recommended
