How to collaborate with travel bloggers to share
your destination through
their AUTHENTIC travel story
About UsWe’ll let the Today Show tell you!
A group campaign alternative helping committed travellers
The five stages of travel
Dreaming
Planning
BookingExperiencing
Sharing
Our Trip
I will keep reading whether you’re
travelling 24/7 or staring at your
picket fence. Your journey has been so
much fun to follow and given me so
much to dream about.
IF WE CAN DO IT YOU CAN TOO
The total package
14, 107
38,179
41, 817
339, 652
559, 666
How it worked
Our STORY, your DESTINATION
Deliverables
• Live social media updates
• Joint copyright to images on social media
• Content highlighting experiences and destinations published on our blog and shared through our communities
Before
INFORM, INVITE, INVOLVE
During
Sharing tips
Brand interac-
tion
Sharingmemor-
iesSHAREINTERACT
After
INSPIREINFORMINCLUDECARE
THE BENEFITS
Real story told by real travellers
Australian ambassadors
More bang for your buck
• Less on the ground costs
• More flexibility
• No need for hosts
• Long-term relationships save you money
• Relevant activities avoid wastage and give greater exposure
IF CHOSEN CORRECTLY
Passion and authenticity leads to value over-delivery
Shelley Winkel - TEQ
PASSION ex-change
Structured content
Constant new and recycled content
USEFUL
INSPIRING
SHARE-ABLE
169, 732 views87, 051+
shares153 comments
Booking functionality
ACCOMMODATION
Useful and inspiring content that doesn’t disappear
“We didn’t know Australia was like this.”
“You’ve made me want to see my own country in-
stead of going overseas.”
PINS REPINS SEARCH TRAFFIC
LEVERAGE
Provide content to other sites
Share their authentic story through your channels
Caz and Craig are on their way to Sun-shine Coast – what
should they see and do there?
Share their story with traditional media
Work in collaboration with brands
Create content for your site
Use their authority
Speaking at trade shows
and events
Meet ups/ Hang outs
INSPIRATION + EXPERT ADVICE
CASE STUDY
You can’t fake PASSION and
AUTHENTIC story telling
These stats are still increasing
4, 173
GETTING IT RIGHT
FISH WHERE THE COMMITTED FISH ARE
Choose correctly
Story
Experi-ences
Blogger
Trust the blogger
Clear expectations + communication
Professionalism
What’s the leverage?
CHOOSING THE RIGHT BLOGGER
Do your due diligence
What to look for?
• Case studies
• Stats
• Research their content
• Audience demographics
• What’s the angle?
• Engagement
• Wider influence
• Working relationship
WHAT’S NEXT?
The road trip continues
• Finding a match between our desires and our reader’s interests.
• The Perfect Match is
USA65 tips already
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