# Hookedfest
Hooked Festival brings together digital product people
who deeply care about including design throughout the
entire development cycle
Cas LemmensProduct Designer - Spotify
artserves the few
scienceserves the many
product designinsight & intuition
data driven | AB testing | research | inspired by nature | content first | lagom
Products need to grow
Mattias SkarinLean Coach - Crisp
The person passionate about the idea
takes it all the way to a happy client
concept owner | no handovers
Organise the frame for the projectwith all stakeholders
copywriter | account handler | client | creation | developer | designer | studio | editor
Tim Van LierProduct Owner - VRT
Get the end-user involved
concepts | surveys
Thomas JoosManaging Partner - Little Miss Robot
Make the right product happen fast
product design sprints
strategyelevator pitch
make and launchevaluate
Make the right product happen fast
with the product design toolkit
researchvisiongoals
user understandingneeds & wants
profiling
systemswhat can you do?how does it work?
styleguidebranding
moodboards
Peter ElstProduct Technology Manager - Google
Obstacles for creative innovation at scale
team dynamics | problem fatigue | personal empowerment | time management | infrastructure
Jeremiah GardnerThe Lean Brand - Author
Great brand developmentis about value development
aware → intrigued → trust → convinced → hopeful → satisfied → passionate (growth engine)
Reading material
leanbrandbook.com
Antony & Jerome Ribot
Founders - Ribot
5 biasses to help you build better products
Products of caring companies are seen as superiorWe're more influenced by options that are put into a relatively-large group
Thinking about the past makes us want to pay more nowWords that are easier to say are more trustworthy and valuable
We copy others’ choices when we can't make informed decisions
http://coglode.com
Daniël SytsmaCreative Director - Kraftwerk
make it humanmake it a storymake it count
#FirstConcert | Philips brush challenge | RipCurl's surfer watch
Couldn't attend all session, but i'm sure they were great as well.
Big up to Daredevils for hosting the event.
see younext year!
Grow by James Keuning
Light Bulb by Chad Remsing
Stakeholders by Anbileru Adaleru
User by Yair Cohen
Fast by Irene Hoffman
Tools by Stefano Vetere
Hurdle by Desbenoit
Graph by Ivan Colic
Hand by Till Teenck
Man by Lisa Staudinger
The Noun Project