MARKETING SOCIAL MEDIA
Agenda
• Social Media Yesterday• Social Media in 2015 + Research• Customer Lifestyle• Social Media Today• Laying The Foundation• Golden Rules• Real Results• Social Media Strategy Template• Social Media Planning Kit• 3 Benchmarks• What We Can Do For You + #IDMC15
Social Media Yesterday
• Scattershot tactics• Sharing as a bullhorn• Repetitiveness across all platforms• Spread to thin -• Disconnect between brands and
consumers
Social Media in 2015
Research Shows
• Companies that generate more than 1000 Facebook likes also receive nearly 1400 website visits a day• 94% increase in CTR when consumers
were exposed to both search and social media influenced by a brand• A call to action description sees an 80%
increase in engagement
references per6smarketing.comSocial Media Examiner
Why wouldn’t you use social media for
your business?
Customer Life Cycle
Social Media Today
• Humanize Your Brand. Share your story through writing, visuals and video, this builds trust.
• Relationships. Show that you care by enabling meaningful engagements - repeatedly.
• Everyday Fueling Social. A combined approached of creating, curating & repurposing content will favor realism, giving, honesty and transparency.
Laying The Foundation
1.What do you and only you do well?
2.How does that tie into what consumers want?
3.How will you get in front of them?
Laying The Foundation
1.Who is your unique client?
2.How do you uniquely help them?
3.Where do they hang out?
Real Results
• Increased website visits• Increased email opt ins by 25% in a 3-
month period• Increased Social Media fans by 181% in
a 6-month period on one channel alone• Increased Social Media conversations• Gained 3 new projects from Social Media
alone in the 2nd month of a concentrated effort
Strategy Template
• Brand Clarity• Establish 3 core pillars of your offering. Think about
how others would describe elements of your brand that make you remarkable. • Write about it. Take photos of it. Video it.
• Communication Plan• Choose 3 channels your audience already enjoys
consuming content for an increased ability to convert potential customers into real consumers.• Focus your time. Active engagement.
• Cross – Promote• Think about an integrated strategy primed for social
platform sharing.• Enhance your reach.
3 Part Social Media Planning Kit
3 Benchmarks
• Post Consistently• Post More More Engagement• Well timed, high quality posts offer a higher % of
action taken
• Conversations• Never forget that social is a two – way street• Mix up content. Respond promptly.
• Social Shares• You need to understand what content your audience
shares• Peer – to – peer sharing is the best way to get your
message heard
LET YOUR DATA GUIDE YOU
What Can Do For You
Social Media Strategy• Audit current accounts with suggestions• Develop a customized Social Media strategy
Social Media Consulting• Strategy suggestions• Develop content• Publish posts• Monitor engagement
#IDMC15• How to hone in on your
strengths
• How to optimize your business systems
• How to get more clients
• How to be more profitable
• How to get published
• How to work with brands
• How to optimize your time
Join Us!
We talk about real time business issues you face within your business and we do it in a way that’s ready to inspire and encourages dialogue –
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