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© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 1

Halal Ingredients

to create Momentum

in the food industry


• Born in 1951, German

• University studies in

Göttingen/Germany

and Stanford/USA

• Sociology, economy and business administration

• Since 20 years in the food ingredients industry

• CEO of VAN HEES, technological leader as supplier of

spices and additives to the meat industry worldwide

Dr. h.c. Jürgen Georg Hüniken


Halal Ingredients for Halal food

First Halal Control certified Ingredients Production

in Europe

Creating the Quality Momentum

Only 100,0% Halal is Halal

Creating the economic Momentum

Halal food – the fastest growing food market segment

Creating Halal Success

Strengths, Weaknesses, Opportunities & Threats

Making an informed choice

reliability and visual recognition

Overview

1. Technological leader for ingredients for the

meat processing industry worldwide

2. > 400 employees worldwide

(meat technologists, food scientists)

3. 10 Production- / Service center

(e.g. Germany, France, USA, Russia, China)

60 exclusive agencies worldwide


VAN HEES worldwide

Forbach, France Cambrai, France Eupen, Belgium Capetown, South Africa

Walluf, Germany

Wuppertal, Germany

Cary, USA

Werke / Production / Production

Service Center / Service center / Centre de Service

Agenturen / Agencies / Agence

25.000 tons p.a.

food ingredients, spice blends, additives

for meat processing only

in accordance of HACCP and

International Food Standard 6.0

1.000.000 tons p.a.

meat products

(Chicken McNuggets Döner/Kebab)

(Succhuk/Köfte marinated beaf)


VAN HEES International

First dedicated and exclusive Halal production of

- spice blends

- food additives

in Europe

certified by Halal Control (MUI)


#1 Halal Ingredients Production

Wuppertal 1st dedicated Halal plant

p. 7 © VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013

Wuppertal 1st dedicated Halal plant


p. 9

HALAL CONTROL

© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013

Research &

Development

Purchasing

Halal-

Administration

Production Quality

assurance

Traceability


Halal Certificate


Halal Certificate


100% Halal

mainly/mostly ?/%

yes/no 100%

Halal

components

all ingredients



• 100% exclusive Halal

- all raw materials Halal

- no cross contamination

• 100% Halal equipment and tools

- no „dual“ use

- no haram cleaning

• 100% Halal Quality Policy

- Halal control points

- only Halal instructed employees

• 100% Halal Control

- regular audits and certification

- permanent monitoring of new developments

p. 14

Halal employees manual


p. 15

Pork meat in Halal menue in Great Britain


Source: BBC London

p. 16

Pork in Swiss Döner


Source: SRF Suisse Radio and Television



- Western Europe

(e.g. Germany, France)

- Southern Africa

- Turkey

- Middle East

(e.g. United Arab Emirates, Saudi Arabia)

- Far East

(e.g. Indonesia, Malaysia)

- Northern Africa

(e.g. Marocco, Egypt, Algeria)

p. 18

Halal food market volume worldwide


Region 2009 2010 2011

Worldwide 486,6 499,7 517,6

Africa 115,2 117,6 120,2

America 15,4 15,7 16,2

- Brasil 4,5 4,8 5,2

- USA 9,9 10,1 10,4

Asia 306,8 320,1 332,4

- Far East 231,6 245,4 259,1

- Middle East 33,4 35,2 36,9

Australia 1,2 1,7 2,3

Europe 55,7 59,3 64,6

Interpretation of market, DLG Halal Seminar, Frankfurt 7 Mai 2012, Farhan Tufail, HCS

in billion €


McDonald‘s testing Halal burger


McDonald‘s to pay $700,000 in halal lawsuit

Source: www.theblaze.com

Country 2009 2010 2011

France 13,5 13,6 14,1

Germany 4,9 5,2 5,6

Russia 16,7 16,9 17,1

Great Britain 3,2 3,3 3,5


Interpretation of market, DLG Halal Seminar, Frankfurt 7 Mai 2012, Farhan Tufail, HCS

Halal food market volume Europe

in billion €


Halal fast food Quick in France

Source: www.pressetext.com



clear rules / standards

+ strict authorities / enforcement


SWOT-Analysis

STRENGTHS

• large population

• fastest growing

market segment

WEAKNESSES

• no established

standards

• lack of enforcement

OPPORTUNITIES

• „new“, not saturated

• Halal = Quality

THREATS

• acceptance problems

• conflicts of interest


Halal burger causing conflicts in France


Halal dispute over Kentucky Fried Chicken

Source: The National



visual recognition



Only 100,0% Halal is Halal


Halal food – the fastest growing food market segment


Strengths, Weaknesses, Opportunities & Threats


reliability and visual recognition

Halal Ingredients for Halal food

First Halal Control certified Ingredients Production

in Europe

Summary


For all food ingredients

other than meat industry

www.markland-ingredients.com


Thank you for your kind attention!

to download this presentation

to contact me

www.van-hees.com

[email protected]