Hacking Two-Sided Marketplaces
marketplacehack
@sal_matteis
angel.co/salmatteis
linkedin.com/in/matteis
Friday, October 18, 13
2 Years- Marketplaces- Operations- Product Mgmt- Real time Ad Platforms Sal Matteis,
CEO-Founder Milkster
marketplacehack @sal_matteisFriday, October 18, 13
F**king Hard
marketplacehack @sal_matteisFriday, October 18, 13
2 X the Risk
marketplacehack @sal_matteisFriday, October 18, 13
Supply
Demand
Supply
Demand
Alex Osterwalder Ash Maurya
Friday, October 18, 13
5 X the Time
marketplacehack @sal_matteisFriday, October 18, 13
Indiegogo = 4 Years
marketplacehack @sal_matteisFriday, October 18, 13
marketplacehack @sal_matteis
v.s.
Friday, October 18, 13
marketplacehack @sal_matteis
What type of Marketplace are you building?
Global Local Glocal
Friday, October 18, 13
YOU = Insane
marketplacehack @sal_matteisFriday, October 18, 13
MarketplaceHacks
marketplacehack @sal_matteisFriday, October 18, 13
marketplacehack @sal_matteis
#1
Know your customer better than anyone else
Friday, October 18, 13
#2
Love the problem you are solving
marketplacehack @sal_matteisFriday, October 18, 13
marketplacehack @sal_matteisFriday, October 18, 13
You’ll get dirty
marketplacehack @sal_matteisFriday, October 18, 13
#3Liquidity iseverything
marketplacehack @sal_matteisFriday, October 18, 13
It’s a game of balls
Demand Supply
marketplacehack @sal_matteisFriday, October 18, 13
Design for Liquidity
marketplacehack @sal_matteisFriday, October 18, 13
Force Matches Manually
marketplacehack @sal_matteisFriday, October 18, 13
Focus
marketplacehack @sal_matteisFriday, October 18, 13
Collectables
marketplacehack @sal_matteisFriday, October 18, 13
#4Start from the side with the biggest pain
marketplacehack @sal_matteisFriday, October 18, 13
Get them single playerutility
marketplacehack @sal_matteisFriday, October 18, 13
...but Validate the pain exists on both sides.
marketplacehack @sal_matteisFriday, October 18, 13
#5Get distribution from existing platform
marketplacehack @sal_matteisFriday, October 18, 13
#6Figure out how are you customer paying you
Data Trust
marketplacehack @sal_matteis
Time
Friday, October 18, 13
#6Constantly Iterate around your Customers
marketplacehack @sal_matteisFriday, October 18, 13
TALK
marketplacehack @sal_matteisFriday, October 18, 13
#7OOO (Obsessively Optimize Operations)
marketplacehack @sal_matteisFriday, October 18, 13
Pipeline Mgmt /User Acquisition
Lead Prospect Customer
marketplacehack @sal_matteisFriday, October 18, 13
#9
Balanced Team
1X developer/designer 2X community
marketplacehack @sal_matteisFriday, October 18, 13
#10
Stick to your Vision
marketplacehack @sal_matteisFriday, October 18, 13
Good luck
marketplacehack @sal_matteisFriday, October 18, 13