E-Marketplaces, Portals - Univemarek/files/02 - e-marketplaces...E-Marketplaces, Portals Marek Maurizio Docente a Contratto Assegnista di Ricerca Università Ca’ Foscari, Venezia

E-Marketplaces, Portals

Marek MaurizioDocente a ContrattoAssegnista di Ricerca

Università Ca’ Foscari, Venezia

giovedì 24 febbraio 2011

Learning Objectives

• Define e-marketplaces and list their components.

• List the major types of e-marketplaces and describe their features.

• Describe the various types of EC intermediaries and their roles.

• Describe electronic catalogs, shopping carts, and search engines.

• Describe the major types of auctions and list their characteristics.


Bluenile.co.uk Case of Study


Blue Nile un retailer che lavora puramente online e si specializza in diamanti. Nata come società dot.com nel 1999.Esempio di come l’uso del ce permette di migliorare i modi tradizionali di fare business

Modello: rimuovere della catena di produzione negozi ed intermediari molto costisi vista la merce trattata. Hanno ottenuto molti clienti in poco tempoIl sito offre più informazioni di quelle normalmente reperibili in un negozio specializzatoGuide educational in ingleseScale cromatiche, di chiarezza, spiegazioni sul taglio30 giorni di diritto di recesso senza spese a differenza dei negozi tradizionali

Impatto sul mercato: diminuzione drastica nel numero di negozi tradizionali

E-marketplaces


Marketplaces

Markets play a central role in the economy, facilitating the exchange of information, good, services, and payments (Bakos 1998).

The Emerging Role ofElectronic Marketplaces on the Internet

Yannis Bakos*

Communications of the ACM, August 1998

Internet-based electronic marketplaces leverage information technology to match buyers andsellers with increased effectiveness and lower transaction costs, leading to more efficient,“friction-free” markets.

1. Functions of a Market

Markets play a central role in the economy, facilitating the exchange of information, goods,services and payments. In the process, they create economic value for buyers, sellers, marketintermediaries and for society at large. Recent years have seen a dramatic increase in the roleof information technology in markets, both in traditional markets, and in the emergence ofelectronic marketplaces, such as the multitude of Internet-based online auctions.

Markets (electronic or otherwise) have three main functions, summarized in Table 1: (a)matching buyers and sellers; (b) facilitating the exchange of information, goods, services andpayments associated with market transactions; and (c) providing an institutionalinfrastructure, such as a legal and regulatory framework, that enables the efficient functioningof the market. In a modern economy, the first two functions are provided by intermediaries,while the institutional infrastructure is typically the province of governments. Internet-basedelectronic marketplaces leverage information technology to perform the above functions withincreased effectiveness and reduced transaction costs, resulting in more efficient, “friction-free” markets.

* Stern School of Business, New York University.

Email: [email protected]; Web: http://www.stern.nyu.edu/~bakos


Definizione data nel 1998 in un articolo scientifico

I mercati giocano un ruolo centrale nell’economia, facilitando lo scambio di informazioni, beni, servizi e pagamenti.

Nel processo creano o aumentano il valore economico per compratori, venditori, intermediari, e per la società in generale.

Marketplaces - II

• Three functions for markets (both real and electronic):

• matching buyers and sellers

• facilitating the exchange of information, goods, services, and payments associated with market transactions

• providing an institutional infrastructure, such as a legal and regulatory framework, that enables the efficient functioning of the market


I mercati, sia elettronici che reali, svolgono tre funzioni basilari:

providing => esempio: un’asta fornisce delle regole per il corretto svolgimento della stessa

Functions of a Market

• In later years markets have seen a dramatic increase of IT and EC use


l’uso delle tecnologie e approcci di e-commerce ha contribuito a migliorare le funzioni mostrate nella lista

SEARCH!!

E-Marketplaces (or marketspaces)

• Online marketplace (or online ecommerce marketplace) refers to a type of ecommerce site where product and inventory information is provided by multiple third parties, (whereas transactions are processes by the marketplace operator) [wikipedia.org]

• Greater information richness

• Lower search costs for buyers

• Less information asymmetry

• Buyers and sellers can be in different locations


esempio => amazon.com con i merchant, ebay stores, un portale, etc

vantaggi rispetto ai marketplace tradizionali

asymmetry => differenza di conoscenza fra compratore e venditore. nei negozi tradizionali spesso viene sfruttata l’ignoranza del compratore, in rete invece il compratore può facilmente informarsi autonomamente, fornire informazioni sbagliata diventa quindi controproducente.

Marketspaces

• Major components of a marketspace:

• Customers

• Sellers

• Products

• Infrastructure

• ...


customers => i milioni di persone che visitano il web sono tutti potenziali clienti, ma anche altre organizzazioni se parliamo di B2B, aziende la cui supply chain sfrutta l’e-commerce in qualche modo possono essere potenziali clienti di alcuni generi di marketplaces

sellers => potenzialmente tutte le organizzazioni che vendono online

products => una delle differenze coi mercati tradizionali: possibile che siano prodotti digitali, coonsegnati direttamente tramite la rete usata per la transazione.

infrastrutture => le reti attraverso cui viaggiano le informazioni sui prodotti, sui pagamenti, etc

Marketspaces - II

• ...

• Front-end

• Back-end

• Intermediaries

• Support services


altri componenti di un marketspace

front-end => componente con cui interagiscono gli utenti (sito, catalogo, carrello eletronico, etc)

back-end => include tutte le attività che riguardano la raccolta e l’evasione degli ordini

support => sicurezza, privacy, etc

Customers

• Millions of people surfing the web

• search for detailed information

• compare

• place bid, buy (digital) objects


Sellers

• Millions of storefronts are on the Web

• Huge variety of products and services

• Sellers can sell directly on their website or from e-marketplaces


Products and Services

• In marketspaces it is possible to commerce in digital products and services

• Both type of markets can sell physical products

• Marketspaces can sell digital products, that can be delivered over the Internet

• With digital products most of the costs are fixed, and variable costs are very low

• Profit increase very rapidly as sales volume increase


costi fissi/variabili: esempio rivista

Examples of digital products

in 2006!


I prodotti digitali non sono cambiati molto negli ultimi anni, ma si è consolidato il metodo di ditribuzione.

Esempi: software (apps) movies (netflix)lista ancora attuale

Infrastructure

• The marketspace infrastructure includes electronic networks, hardware, software, etc


le reti utilizzate per veicolare le informazioni (sito), i pagamenti, etc.software => server web, server autenticazioni, carrello elettronico, amministrazione

Front-End

• The portion of an e-seller’s business processes through which customers interact, including the seller’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway


tutto quello con cui interagiscono gli utenti

Back-End

• Back end: The activities that support online order-taking. It includes fulfillment, inventory management, payment processing, packaging, and delivery


nel backend invece includiamo tutte le attività a supporto della raccolta ed evasione degli ordini

amministrazione inventario, processing dei pagamenti, le spedizioni, etc

Intermediary

• A third party that operates between sellers and buyers

• Online intermediaries create and manage the online market.

• They help match buyers and sellers, provide some infrastructure services, and help customers and/or sellers to institute and complete transactions


nel caso dei marketspace lo stesso marketspace è un intermediario che mette a disposizione dei servizi per matchare compratori e venditori, infrastrutture, ...

Essential Elements


riproposta grafica di quanto detto finora

Types of E-Marketplaces - Storefront

• A storefront refers to a single company’s website where products and services are sold

• May belong to manufactures, retailers, or to individuals

• Several components necessary to carry out the sale: electronic catalog, search engine, shopping cart, payment gateway, shipment, customer service


Vediamo ora una carrellata dei diversi TIPI di marketplace

può appartenere a fabbricanti (dell.com, apple.com), dettaglianti (walmart.com, mediaworld.it) o individui che vendono da casa oggetti di artigianato etc.

uno storefront include alcuni elementi necessari per la vendita ... customer service => post vendita

alcune compagnie che vendono servizi si riferiscono ai loro storefront come portali

Storefront Example - Raffles Hotel (Singapore)


Types of E-Marketplaces - E-Mall

• An online shopping center where many stores are located

• Different types of malls

• Simply a directory

• Shared services


Hawaii.com aggrega informazioni da diversi store che vendono prodotti e servizi legati alle hawaii, divisi per categorie. quando un utente identifica una categoria viene rediretto allo storefront relativo

questo tipo di mall non integra gli storefront in nessun modo, altri, invece, forniscono servizi condivisi : Composizione di servizi web (voli, auto, hotel x esempio) (expedia.com)

Expedia.com Shared services


Types of Stores and Malls

• General (amazon.com)

• Specialized (1800flowers.com)

• Regional (parknshop.com)VITASOY SB MILK 250MLCASE4X6SX250MLHK$63.60 $57.00

HUGGIES NC BABY WIPESREFILLED144'SX3HK$110.00

MAS BELLESEAUX LES COTEAUX75CLHK$179.00 $138.00

MASTERSPURA FRESH MILK-3BOTTLES1LX3HK$77.00

DOWNY ULTRA FABRICSOFTENER APRILFRESH-REFILL34OZX3HK$150.00

CH MARTINET SAINT EMILION200575CLHK$179.00 $168.00

SCOTT ECONOMY 3 PLYBATHROOMTISSUE10'SX4HK$89.90

MARUSAN SOYA DRINKLOW CALORIE3PACK1L X3'SHK$56.90

FIRST PRESS NAPA CABERNETSAUVIGNON75CLHK$179.00 $168.00

PARKnSHOP, a division of A. S. Watson Group (HK) Limited (a BVI company)


general => grandi store che vendono diversi generi di prodotti

specialized => si concentrano su un solo tipo di prodotto, o una collezioni di tipi molto limitata

regional => mirato a utenti che si trovano in una determinata area geografica (prankshop: comunità di hong kong)

Information Portals (aka enterprise portal)

• A portal is a mechanism used in e-marketplaces, e-stores, etc.

• A portal is an information gateway

• it enable people to search and access relevant information from disparate systems and the Internet

• many portals can be personalized by the users


Un portale informativo ha l’obbiettivo di risolvere il problema dell’information overload, permettendo alle persone di ricercare e accedere alle informazioni rilevanti da diversi reparti di una stessa organizzazione, e da internet

solitamente un’applicazione web, con possibilità di personalizzazione

Information Portals - II

• Commercial Portals: the most popular type on the Internet, broad audience, diverse communities, personalization

• Corporate Portals: organized access to a narrow set of company and partners informations

• Publishing portals: communities with specific interests, little customization, great search

• Personal Portals: narrow content very personalized

• Mobile Portals: portals accessible from mobile devices

• Voice Portals: portals with audio interfaces


Diverse tipologie di portali

comercial => msn.com, iGoogle, etc.

corporate => accesso ristretto ad un’organizzazione e ai suoi partner

publishing => zdnet.com (news on technology)

mobile => imode (portale di successo nel mercato giapponese, discusso in seguito?)

voice =>

History of information portals [wikipedia]

• The mid-1990s saw the advent of public Web portals like AltaVista, AOL, Excite, and Yahoo!. These sites provided a key set of features (e.g., news, e-mail, weather, stock quotes, and search) that were often presented in self-contained boxes or portlets. Before long, enterprises of all sizes began to see a need for a similar starting place for their variety of internal repositories and applications, many of which were migrating to Web-based technologies.[2]

• By the late 1990s, software vendors began to produce prepackaged enterprise portals. These software packages would be toolkits for enterprises to quickly develop and deploy their own customized enterprise portal. The first commercial portal software vendor began to appear in 1998. Pioneers in this marketing included "pure play" vendors like Epicentric, Plumtree Software and Viador. The space, however, quickly became crowded by 2002, with the entry into the market of competing product offerings from application server vendors (such as BEA, IBM, Passageways, Oracle Corporation and Sun Microsystems), who saw portals as an opportunity to stave off the commoditization of application server technology, and Business Intelligence vendors such as Liferay portal. Enterprises may choose to develop multiple enterprise portals based on business structure and strategic focus while reusing architectural frameworks, component libraries, or standardized project methods (e.g. B2E, B2C, B2B, B2G, etc.).

• In 2003, vendors of Java-based enterprise portals produced a standard known as JSR-168. It was to specify an API for interoperability between enterprise portals and portlets. Software vendors began producing JSR-168 compliant portlets that can be deployed onto any JSR-168 compliant enterprise portal. The second iteration of the standard, JSR-286, is final-released on 12 Jun, 2008.


http://en.wikipedia.org/wiki/Commoditization

http://en.wikipedia.org/wiki/Commoditization

http://en.wikipedia.org/wiki/Business_Intelligence




http://en.wikipedia.org/wiki/Liferay

http://en.wikipedia.org/wiki/Liferay

http://en.wikipedia.org/wiki/Business-to-employee_electronic_commerce

http://en.wikipedia.org/wiki/Business-to-employee_electronic_commerce

http://en.wikipedia.org/wiki/Business-to-consumer

http://en.wikipedia.org/wiki/Business-to-consumer

http://en.wikipedia.org/wiki/Business-to-business

http://en.wikipedia.org/wiki/Business-to-business

http://en.wikipedia.org/wiki/Business-to-government_electronic_commerce

http://en.wikipedia.org/wiki/Business-to-government_electronic_commerce

http://en.wikipedia.org/wiki/Java_(programming_language)

http://en.wikipedia.org/wiki/Java_(programming_language)

http://en.wikipedia.org/wiki/JSR-168




Publishing Portal Example

www.zdnet.com


http://www.zdnet.com

http://www.zdnet.com

La realtà dentrol'inquadraturaDidattica indianaAdoor Gopalakrishnan

Client Testimonials Poweredby PHP, XML and jQueryHow to Create a jQueryConfirm Dialog ReplacementCoding a Rotating ImageSlideshow w/ CSS3 andjQuery

La fobia degli arresti diGasparriScontri Roma: “Sono io adaver colpito il quindicennecon il casco”Nuove immaginisull’aggressione alquindicenne

CSS Gradients for IE9This works with Desktop IE9,Desktop Firefox, DesktopChrome, Desktop Safari,Desktop Opera, iOS, andAndroid. Attention! IE9 willnot destroy the...ChocolateChip Has Its OwnBlogSubpixel Rendering

Notizie: Thor è arrivato sullaTerraNotizie: Mass Effect 2 e 1/2per Ps3Notizie: Sam Neill adAlcatraz, mentre The Event sicomplica

WebKit Image WipesThe Hacktastic Zoom FixThe lean, mean, CSS-reset machine.

Apple Prepping for iWork '11Mac App Store Launch?Apple's iOS Engineering JobsEmphasize NavigationSoftware ExperienceiPad News Publication 'TheDaily' Now Rumored for Mid-January Launch

Device motion + websockets+ node.js tech demoTesting memory usage onmobile SafariiScroll Google Group officiallyopened

Google DonatesWindowbuilder, Codepro ToEclipseFBI Defend Raids On TexasDatacenterNigerian Email Scam VictimSues Bank, Loses Appeal

EasyTrails GPS: Ecco tutte lenovità della versione 4.2Solo per oggi e fino alle18:00 Vodafone offre laMobile Internet ad 1! asettimana per 1 anno!Apps Builder: Crea la tuaapplicazione iPhone o iPadonline in 3 passaggi!

Nexus S UK price-dropconfirmed as launch slips toDecember 22Wireless carriers eyecharging a fee per serviceYamaha Infosound TV testpumps high-pitched URLsinto your iPhone

Web Images Videos Maps News Shopping Gmail more " [email protected] | Classic Home | Settings " | Help | Sign out

Google Search I'm Feeling Lucky

Advanced SearchLanguage Tools

Change theme from Purple Apple | Add stuff »

HomeFantascienza.com

Slashdot

SlashGear

iSpazio - Notizie su i...

MacRumors : Mac N...

Il Fatto Quotidiano

CSS-Tricks

Matteo Spinelli's Cu...

CSS3 Wizardry

Tutorialzine

AsiaMedia

Updates

Friends

Enable chat

Add news, games, and more to this page.

Mobile - Advertising Programs - Business Solutions - Privacy Policy - Help - About Google

©2010 Google

About this theme

AsiaMedia

Tutorialzine

Il Fatto Quotidiano

CSS3 Wizardry

Fantascienza.com

CSS-Tricks

MacRumors : Mac News andRumors

Matteo Spinelli's Cubiq.org

Slashdot

iSpazio - Notizie su iPhone 4 inItalia, iOS 4, iPhone 3GS, iPodTouch, iPad Italia e recensioni AppStore.

SlashGearPersonal Portal Example www.google.com/ig


Alto grado di personalizzazione

http://www.google.com/ig

http://www.google.com/ig

Mobile Portal Example

www.google.com/ig

on Safari Mobile


Meno informazioni, più essenziale, presentazione completamente differente

Intermediation


Intermediation in E-Commerce

• Intermediaries (brokers) provide value-added activities and services to buyers and sellers

• Infomediaries: electronic intermediaries that provide and/or control information flow in cyberspace, often aggregating information and selling it to others

• The infomediary business model recognizes that there is value in this personal data and the infomediary seeks to act as a trusted agent, providing the opportunity and means for clients to monetize and profit from their own information profiles. One of the first focused implementations of the infomediary concept was an online advertising company called AllAdvantage. (Source: Wikipedia)


gli intermediari fisici più conosciuti sono i rivenditori

infomediary => in rete esistono anche gli infomerdiari che forniscono o controllano flussi di informazioni, spesso aggregando informazioni per rivenderle

business model => definizione più stretta da parte di wikipedia dove si parla delle PROPRIE informazioni (pay for surf)

http://en.wikipedia.org/wiki/AllAdvantage

http://en.wikipedia.org/wiki/AllAdvantage

Note

• AllAdvantage was an Internet advertising company that positioned itself as the world’s first "infomediary" by paying its users/members a portion of the advertising revenue generated by their online viewing habits. It became most well known for its slogan "Get Paid to Surf the Web" a phrase that has since become synonymous with a wide array of online ad revenue sharing systems (see, e.g., paid to surf). (Source Wikipedia)

does not exist anymore (www.alladvantage.com in 2011)


necessità di avere molto utenti in fretta per attirare inserzionisti => modello a piramide

http://en.wikipedia.org/wiki/Paid_to_surf




http://www.alladvantage.com

http://www.alladvantage.com

Detour: Pay for Surf

• Pay to surf is a business model that became popular in the late 1990s, prior to the dot-com crash. Essentially, a company uses income from advertising placed on members' screens to pay them for time spent surfing.

• A pay-to-surf company would provide a small program, commonly called a "viewbar"

• Advertisers' banner ads were then displayed while the member was browsing the web. Since the viewbar tracked websites that the user visited, the pay-to-surf company was able to deliver targeted ads for their advertisers.

• Advertisers paid the pay-to-surf company a small amount (typically US$0.50) for every hour of a member's surfing.


spammers, cheaters

Una pay-for-surf italiana: NetFraternity

• Pay for surf classica

• Declino nel maggio 2001, prima offre solo crediti per uno store online, poi richiede la navigazione tramite il loro provider personale (a pagamento)

• Dura lotta con spammer e cheater

• http://www.repubblica.it/online/tecnologie_internet/paytosurf/netfraternity/netfraternity.html


http://www.repubblica.it/online/tecnologie_internet/paytosurf/netfraternity/netfraternity.html



Netfraternity Netspoton guadagnando.com

75 pixels + floating window


Roles of Intermediaries

• Intermediaries can address the following five important limits of direct interaction:

• Search costs: by predicting demands or matching consumers with sellers

• Lack of privacy: by protecting some information about the trade

• Incomplete information: by providing additional information on the product or service sold

• Contract risk: by reducing risks of non-payments, publicize bad behavior, holding payments until transaction is complete


gli intermediari aiutano a superare alcuni limiti dell’interazione diretta

search => può essere difficile per gli acquirenti trovare i giusti venditori, o viceversa. alcuni prodotti desiderabili potrebbero non essere mai prodotti perchè i produttori non ne vedono l’utilità, etc.

privacy => sia il venditore che (più spesso) il compratore potrebbero desiderare di restare anonimi o di proteggere alcune informazioni (paypal e cc)

incomplete => il compratore potrebbe desiderare più informazioni di quelle date dal venditore (commesso al mediaworls), avere informazioni su prodotti simili, etc

contract => riducono il rischio di transazione che non vanno a buon fine. pubblicizzano cattivi comportamenti di venditori e acquirenti per prevenirne in futuro. alcuni borker possono assumersi la responsabilità della transazione e fornire assicurazioni

escrow agencies => accettano i pagamenti e li trattengono finchè il bene non è stato consegnato

Disintermediation and Reintermediation

• Disintermediation: Elimination of intermediaries between sellers and buyers

• two types of intermediaries: the first provides information, the second add value

• the first can be eliminated (airlines sell tickets online instead of using agencies)

• Reintermediation: Establishment of new intermediary roles for traditional intermediaries that have been disintermediated, or for newcomers

• new intermediary roles can arise from disintermediated businesses


new intermediaries => soprattutto da intermediari fisici ad intermediari digitali, sia reali che virtuali

Market Mechanisms


Electronic Catalogs

• Electronic Catalog: the presentation of product information in an electronic form: the backbone of most e-selling sites

• Objective: advertise and promote products and services

• Quick search with search engines

• Early online catalogs were replica of the printed catalogs

• They evolved, and become integrated with shopping charts


Una delle funzionalità di base offerte dai pacchetti software per il CE

consistono di un database di prodotti, una directory con possibilià di ricerca, una funzione di presentazione. Più comuni: pagine web dinamiche.

search => a volte search interattivo (facet search, bookings.com)

i cataloghi elettronici possono essere molto grandi (libreria del congresso USA, 15 milioni di record)

evolved => da essere semplici repliche di cataloghi cartacei si sono evoluti ad essere costumizzabili, dinamici, integrati con i sistemi di pagamento

2 hotels

8 hotels

6 hotels

12 hotels

4 hotels

14 hotels

16 hotels

2 hotels

3 hotels

5 hotels

1 hotel

2 hotels

2 hotels

2 hotels

Pleasant, 6.2Score from 15 reviews

Pleasant, 6.3Score from 22 reviews

Good, 7.2Score from 5 reviews





Very good, 8.1Score from 10 reviews

Very good, 8Score from 5 reviews

Show map

Print Newsletter Mail-a-friend

Search HotelsSearch HotelsWhere? Where?

Stanford

Distance: Distance: 10 km

Travelling in a group/with children?

Search

Search by:Search by:

Price Range Price Range (per night)(per night)

US$ 0 - US$ 59US$ 60 - US$ 139US$ 140 - US$ 209US$ 210 - US$ 279US$ 280 +

Star RatingStar Rating1 star2 stars3 stars

Hotel TypeHotel TypeHotelMotelMore hotel types

FacilitiesFacilitiesWi-Fi/Wireless LANParkingAirport ShuttleMore facilities

Hotel ThemeHotel ThemeFamilyBudget / BackpackersCity tripMore hotel themes

ChainsChainsBest WesternSuper 8America's Best ValueInnMore chains

31 Hotels found in Stanford, 16 AvailableAlso displaying hotels near Stanford

Super 8 Palo Alto/Stanford 3200 El Camino Real, Palo Alto (2.4 kmfrom Stanford) • Show mapFree Wi-Fi is available in every room at this Palo Alto, Californiahotel. The hotel is minutes from Stanford University. The hotel offersa daily continental breakfast. More

Available Room Types Persons Availability Rate For 3 Nights

Queen Room FREEcancellation

Only 3 roomsleft

US$ 297 US$ 267

Double Room Last room!FREE cancellation

Last chance!Only 1 room

left

US$ 327 US$ 297

Two-Bedroom QueenSuite Last room! FREEcancellation


left

US$ 357 US$ 327

Travelodge Palo Alto Silicon Valley

3255 El Camino Real, Palo Alto (2.5 kmfrom Stanford) • Show mapLocated halfway between San Francisco and San Jose in Palo Alto,California, this hotel offers convenient, complimentary amenities just2 miles (3 km) from Stanford University and minutes from... More

Available Room Types Persons Availability Rate For 3 Nights

Standard Room Lastroom!


left

US$ 225 US$ 207

Stanford Motor Inn 3305 El Camino Real, Palo Alto (2.5 km from Stanford) •Show mapThis Palo Alto, California hotel is 2.5-miles from Stanford University.A heated outdoor pool is available at the hotel and guest roomsprovide free Wi-Fi and cable TV. More

Available Room Types Persons Availability Rate For 3Nights

Standard King Room available US$ 297Standard Double Room withTwo Double Beds

available US$ 357

Queen Suite with ThreeQueen Beds Last room!


left

US$ 387

Motel 6 Palo Alto 4301 El Camino Real, Palo Alto (4.5 km from Stanford) •Show mapSituated in Palo Alto, California, this motel offers an outdoor pooland guest rooms with free Wi-Fi. Stanford University is 3.9 milesfrom the motel. More


Double Room with TwoDouble Beds FREEcancellation

available US$ 185.97

Best Western PLUS Mountain View Inn 2300 West El Camino Real, Mountain View (6.1 km from Stanford)• Show mapThis hotel in Mountain View, California is only a 10-minute drive toStanford University. The hotel features an outdoor pool and patio,continental breakfast, and in-room refrigerators. More

Available RoomTypes

Persons Availability Rate For 3 Nights

King Room Only 3rooms left

US$ 405.45 US$ 364.65

Double Queen Room Only 5rooms left

US$ 393.15

Americas Best Value Inn - Sky Ranch

4234 El Camino Real, Palo Alto (4.2 km fromStanford) • Show mapPerfectly situated in the cultural heart of the San Francisco BayArea between San Francisco and Silicon Valley, the inn is onlyminutes away from a number of main attractions. More


King Room Only 2 roomsleft

US$ 284.85

Double Room Only 2 roomsleft

US$ 317.85

Super 8 Motel Mountain View 1665 West El Camino Real, Mountain View (7.4 km from Stanford)• Show mapThis Mountain View motel is about one miles from the San AntonioShopping Center. The motel offers free Wi-Fi, a 24-hour front deskand a daily continental breakfast. More

Available RoomTypes


Standard Room FREEcancellation

Only 4rooms left

US$ 269.85 US$ 224.85

Double Queen RoomFREE cancellation

Only 3rooms left

US$ 254.85

Best Western PLUS Executive Suites Redwood City

25 5th Avenue, Redwood City (6.2 km from Stanford) • Show mapLocated in Redwood City, California, this hotel features a jacuzziand sauna along with cable TV with HBO available in the rooms. Itis 4 miles from Stanford University. More

Available RoomTypes



US$ 447 US$ 290.65

Queen Room Only 3 roomsleft

US$ 417 US$ 319.15

Comfort Inn Mountain View 1561 West El Camino Real, Mountain View (7.5 km from Stanford)• Show mapNear Interstate 280, in Silicon Valley, this hotel in Mountain View,California offers free wireless internet access throughout theproperty and a free continental breakfast every morning. More

Available RoomTypes


Standard King Room available US$ 317.97 US$ 275.99Executive Suite Only 2

rooms leftUS$ 380

Standard DoubleRoom

Only 4rooms left

US$ 345 US$ 305

Americas Best Value Inn - MountainView 1012 West El Camino Real, Mountain View(8.1 km from Stanford) • Show mapOnly minutes from San Jose International Airport and situated in thecenter of Silicon Valley, this hotel features comfortableaccommodation in a convenient location, close to many popular ...More


Queen Room Only 3 roomsleft

US$ 207

Two Queen Beds Room Only 5 roomsleft

US$ 237

Quality Inn & Suites Mountain View 5 Fairchild Drive, Mountain View (9.1 km from Stanford) •Show mapThis hotel, located 8 miles from the San Jose International Airportoffers free WiFi and newspapers. More



Only 5 roomsleft

US$ 359.97

King Suite FREEcancellation

Only 5 roomsleft

US$ 389.97

Hotel Lodge 64 West El Camino Real, Mountain View(9.4 km from Stanford) • Show mapEasily accessible to area highways and the shopping, dining andnightlife of central Mountain View, California, this unique hotel offerscomfortable guestrooms and convenient amenities. More

Available RoomTypes


Standard QueenRoom

Only 4rooms left

US$ 267 US$ 207.90

Standard King Room Only 4rooms left

US$ 225

Deluxe King Room available US$ 283.50 US$ 241.50

America's Best Inn & Suites -Redwood City 1090 El Camino Real, Redwood City (8.8 kmfrom Stanford) • Show mapWelcome to America's Best Inn and Suites located in Redwood City.The newly renovated property takes into consideration the needs ofboth business and leisure travelers. More

Available Room Types Persons Availability Rate For 3 NightsQueen Room Only 5 rooms

leftUS$ 360 US$ 230


US$ 248

Two Double Beds Only 5 roomsleft

US$ 258

Sequoia Inn Redwood City 526 El Camino Real, Redwood City (9.8 kmfrom Stanford) • Show mapThis motel is near the Redwood City Caltrain station and StanfordUniversity. The motel offers a 24-hour front desk and guest roomswith free Wi-Fi. More

Available RoomTypes



Only 2rooms left

US$ 155.97 US$ 135

Hotel Zico 200 East El Camino Real, Mountain View(9.7 km from Stanford) • Show mapExperience luxurious accommodations, state-of-the-art amenitiesand all of today's modern conveniences at this environmentally-friendly hotel, situated in the heart of Silicon Valley, moments from...More

Available RoomTypes


King Room available US$ 509.97 US$ 299.97Queen/Queen Room Only 5

rooms leftUS$ 319.97

County Inn 850 Leong Drive, Mountain View (8.9 kmfrom Stanford) • Show mapIn an ideal location in the heart of Silicon Valley, the County Inn inMountain View is convenient to many major Fortune 500 companies,Paramount’s Great America Theme Park and Stanford University.More


Queen Room available US$ 234.96King Room Only 5 rooms

leftUS$ 234.96

Two Double Beds Room Only 5 roomsleft

US$ 234.96

Jacuzzi Room Only 2 roomsleft

US$ 340.56

You can find more hotels by changing your search criteria:

Destinations nearby: Menlo Park (3 hotels, 3.6km away); San Carlos (3 hotels, 12.4kmaway); Sunnyvale (15 hotels, 13.0km away)Search the surroundings: Increase radius to 15, 20, 25, 30, 40, 50, 100 kmSome hotels require a longer stay: Go 1,2 day(s) earlier. Leave 1,2,3 day(s)later.

About Booking.com | Car Hire | Partners | Customer service | FAQ | Terms & Conditions |Privacy statement

We speak your language: English | Deutsch | Nederlands | Français | Español | Català | Italiano |Português (PT) | Português (BR) | Norsk | Suomi | Svenska | Dansk | !e"tina | Magyar | Român# |日本語 [Nihongo] | �体中文 [Zhongwen] | Polski | $%%&'()* | +,--./0 | Türkçe | 123456-./ | 789: |�� | ;<=>? | Latviski | @.65AB-C.5 | Bahasa Indonesia | Bahasa Malaysia | !"#$% | ภาษาไทย |Eesti | Hrvatski | LietuviD | SlovenEina | Srpski | Sloven"Eina | TiFng ViGt | FilipinoCopyright © 1996–2011 Booking.com™. All rights reserved. Booking.com is part of Priceline.com and has offices in:Amsterdam - Athens - Barcelona - Berlin - Buenos Aires - Cambridge - Cape Town - Dubai - Dublin - Grand Rapids - Istanbul - London - Loulé (PT) - Lyon -Madrid - Montréal - Moscow - Munich - New York - Orlando - Paris - Rome - San Francisco - São Paulo - Shanghai - Singapore - Stockholm - Sydney -Tokyo - Vienna - Warsaw - Zürich

home >

united states of america > 11000 hotels

hotels in stanford 31 hotels

Check-in dateCheck-in dateThu 24 February '11

Check-out dateCheck-out dateSun 27 February '11

I don't have specific dates yet

MapMap

In and around CityCityPalo Alto 2.8 km 16 hotelsMenlo Park 3.6 km 3 hotelsMountain View 8.4 km 11 hotelsRedwood City 9.2 km 7 hotelsSan Carlos 12.4 km 3 hotelsSunnyvale 13.0 km 15 hotelsBelmont 14.4 km 1 hotelNewark 16.2 km 6 hotelsCupertino 16.3 km 1 hotelshow the 12 most popular!

My viewed hotelsMy viewed hotels

Send these hotels to your friends.Send these hotels to your friends.

Delete all

Herbert Hotel

The Pickwick HotelSan Francisco

Hotel Mark Twain, aC-Two Hotel There is 1 user browsing this hotel's

page right now.

Adante Hotel Only 4 rooms left

Americas Best ValueInn - Golden Gate

Show all

Sort by: Most Popular Availability Recently Booked Stars Distance

Price Review Score

!£$ Hotels' currency

Hello. For faster booking, sign in or create a profile My Booking

English

Booking.com

faceted search


Electronic Catalogs Classification

• Electronic catalogs can be classified by the following dimensions:

• The dynamics of the information presentation

• The degree of customization

• Integration with business processes


dynamics => possono essere cataloghi statici o dinamici. nel libro: statici = immagini e testo, dinamici = video e suoni. definizione un po’ datata.

customization => i cataloghi possono essere standard o costumizzabili. in quelli standard viene offerto lo stesso catalogo a tutti gli utenti del sistema. in quelli costumizzabili invece i contenuti del catalogo sono parametrizzati, diversi per diversi utenti o classi di utenti. la customizzazione può essere automatica (il sistema decide in qualche modo cosa mostrare) o manuale (l’utente ha una pagina di settings in cui impostare delle preferenze)

integration => classifica il grado di integrazione con gli altri processi di business, come ad esempio la preparazione degli ordini o il processo di pagamento, o con la gestione dell’inventario. se il catalogo si aggiorna automaticamente quando cambiano i valori di inventario dal magazzino, etc. è ben integrato

Paper and Online Catalog

Comparison


quasi esclusivamente vantaggi dei cataloghi elettronici. unico svantaggio, è necessario un computer ed una connessione per accedervi. I sistemi di compilazione dell’ordine, inoltre, spesso non sono user-friendly o non esistono affatto.

Search Engines

• A computer program that access a database of Internet resources, search for specific information, and report the results

• Semantic search

• Case of study: 37signals’ report on the usability and usefulness of search engines and search results from 25 of the Internet’s leading online retailers


Altri componenti comuni dei marketplace

Search engine => ci sono motori di ricerca di uso generalte (google, bing) o specializzati

esistono anche, più che altro in ambito accademico, motori di ricerca semantici, che utilizzano algoritmi che tengono da conto la semantica delle pagine, per migliorare i risultati, categorizzarli, etc.

Usability and usefulness of search engines and search results

• Are the search results at this site accurate and relevant?

• If I misspell a search term, does the site know what I mean and provide useful results?

• Can I sort the search results by price, brand, availability, and/or other useful criteria?

• Will the site find related words and common synonyms for terms I use in my search (e.g. “soda” and “pop”)?

• Can I search using mixed specifications such as gender, color, etc. (e.g. Will a search for “red wool men’s sweater” show me red wool men’s sweaters?)?

• What happens if the site returns no results? Will it help me or provide tips?


Shopping Carts

• Order processing technology to accumulate items they wish to buy

• B2C shopping carts are simple, B2B can be more complex

• Many software implementations


Permettono di inserire, modificare, eliminare etc. sono ormai un concetto molto comune e le loro funzioni sono diventate lo standard.

Nel B2B le cose si possono complicare, potrebbe essere necessario compiere un solo acquisto presso venditori differenti, integrarsi coi sistemi dell’azienda etc (buyer cart or b-cart)

molti Software implementano carrelli elettronici, ubercart, easycart etc. li integrano in soluzioni esistenti o con piattaforme di e-commerce. non è impossibile svilupparne uno ad-hoc con i giusti strumenti.

Paypal Shopping Cart

• One of the best free ecommerce solutions around is Paypal, which integrates basic shopping cart functions with a payment gateway and merchant account - funds are paid to you via check or through direct deposit. Paypal is an excellent way to begin in ecommerce and is very widely accepted around the world.

• You only pay a small percentage of each sale and there are no monthly fees or setup costs, plus you receive free fraud protection - no chargeback fees to worry about. Paypal also offers web developers a wide variety of easy to use tools to assist with rapid implementation.


https://www.paypal.com/mrb/pal=3S8YHS5QVLLTS

Summary

• E-marketplaces and their components

• The role of intermediaries

• The major types of e-marketplaces

• Overview of catalogs, search engines, shopping carts


Documents

E-Marketplaces, Portals - Univemarek/files/02 - e-marketplaces...E-Marketplaces, Portals Marek Maurizio Docente a Contratto Assegnista di Ricerca Università Ca’ Foscari, Venezia