Meet the Experts
Growth Hacking Lessons for Start
Ups and Enterprise
Presented by
Jackie Lamping, Sr. Director of Growth Marketing
Hiten Shah, Co-Founder and President of KISSmetrics
DOING BUSINESS ON THE WEB FOR
12 YEARS
finding and solving marketing problems
What Marketing Felt Like
Now, There’s a Ton of Marketing Tools
January 2014 January 2015
1,876 companies947 companies
What It Often Feels Like Now
Lots of Data in all the Tools You Use
http://kissmetrics.com/features
You Need to Optimize All Your Marketing
http://kissmetrics.com/features
Marketing is now engineered, iterated upon and requires
more technical chops than ever before.
If you don't know where you are going, any
road will get you there.
Lewis Carroll, Author of Alice in Wonderland
SIMPLE RULE OF MARKETING
Figure out what’s working.Do more of it.
A simple framework for choosing what to do and improve
Find pages with high traffic and high bounce rate
http://google.com/analytics
Increase Conversions
By A/B Testing
Do a Happy Dance
But Watch it Closely
Get More Traffic
So You Can Start A/B Testing
Get More Traffic
So You Can Do a Happy Dance
High Traffic
Low Traffic
High ConversionsLow Conversions
A Few Growth Hacking Strategies For Any Budget!
Hunt for A/B testing opportunities
Where do you have the most visitors, users, customers, emails, or notifications?
(More volume means shorter test duration)
Common areas with large volume and high impact potential
Website Traffic Email Digests
Landing Pages Trigger Notifications
App Installs Cart Abandonment
Welcome Emails Funnel Drop-Off
Web App Onboarding Dormant Users
Mobile Onboarding Churned Customers
Learn the why behind your data
Why?! Want.
Learn what frustrates people
Find people who don’t do things and email them
email + surveymonkey
Not enough traffic? Need proof? Get videos of real users.
http://peek.usertesting.com
Retargeting!!!
96% of individuals leave a website
before converting
49% of individuals visit a site 2 - 4 times before they actually make a purchase
Retargeting helps you easily get website visitors to…
Compete their purchase
Get back in the funnel
Remember the brand
View more content
Finish setting up
and more
✓ Create lots of retargeting lists
✓ Use targeted copy for your ads
✓ Exclude specific audiences
✓ Rotate your ads weekly
✓ Align your messaging with your website
✓ Stop showing ads to people who convert
Quick Retargeting Tips
Get Creative!!!
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