Google Plus Business Page Promotional Strategy
Google+ is becoming an essential part of any business’s social media strategy.
Business pages allow you to enhance your brand beyond the basic networking level on Google Plus
Educate Followers:
1. Let our circles know about our brand2. The more they know about our brand and product the easier it is
to receive the feedback on our products3. Make sure our customers are kept happy by responding rapidly to
their queries and complaints
#1: Include Keywords and Relevant Links on About Page
Use link back to specific pages and services from this page, directing potential customers to the most important pages on our website.
#2: Post Often and Optimize for Best Search Results
Google’s Social Search results are more relevant when they take into account our social connections. That makes it important to include keywords within your posts so that they will show up in our followers’ search results.
Google’s search algorithm includes personalized search results specifically pulled from Google+ activity. The more relevant and content-based your Google+ posts are, the more search results you are likely to show up in.
#4: Find Relevant Users and Conversations to Engage With
The number-one rule for success within a community or social platform is to engage in the relevant conversations that are taking place and add value when doing so.
The success of the business profile within Google+ will be a direct result of how we engage from the business pages
.
#5: Keep posting our blog posts in Google+
#6: Use pictures and video
Pictures and video work incredibly well on Google+. People are far more interested in sharing images then straight text posts.
#7: Creating a badge for the page - a unique badge to post on our sites to increase exposure.
#10: Post appropriate content into a community
#8: Using hashtags to find people with whom we relate
#9. Find Related Businesses and Circle Them
#11: Cross-promote your Google Plus page through our Twitter and Facebook pages. A lot of people use Twitter and Facebook in conjunction with each other.