Webinar Outline✓ A brief history
✓ What is a Like?
✓ Why do Likes matter?
✓ How to get high-quality Likes
✓ Like-gate
✓ Run an effective Like campaign
How to Get More Facebook Likes / Webinar Outline
Facebook Mission Statement
“Give people the power to share and make the world more open and connected”
How to Get More Facebook Likes / A Brief History
Original: Thefacebook✓ Founded in 2004 by five
students at Harvard University
✓ Original mission statement: Thefacebook is an online directory that connects people through social networks at colleges
✓ Originally only available to Harvard students
How to Get More Facebook Likes / A Brief History
Evolution: Facebook
✓ Changes name to Facebook
✓ Opened to everyone
✓ Privately-run company led by Mark Zuckerberg
✓ Features changed
How to Get More Facebook Likes / A Brief History
Today: Facebook
✓ App Center rolled out in 2012 to satisfy increasingly mobile audience
✓ 2012: Facebook IPO
✓ 2014: 1.35 billion active users
How to Get More Facebook Likes / A Brief History
Largest Social Network
1.35 billion monthly active users
How to Get More Facebook Likes / A Brief History
Impacts Purchase Decisions
62% of social channel users go to Facebook in order to find out more about a local business
How to Get More Facebook Likes / A Brief History
Your Competition is on Facebook
30 million small businesses have active pages (including 19 million on mobile)
How to Get More Facebook Likes / A Brief History
What is a Like For?
LIKE A feature that people can use to express that they like, enjoy or support certain content
How to Get More Facebook Likes / What is a Like?
History of Likes
✓ The Like button was initially going to be called awesome
✓ First thought of in 2007 but wasn’t released until 2009
✓ Every minute 1.8 million new Likes are made on Facebook
How to Get More Facebook Likes / What is a Like?
Reason #1Your Competition is on Facebook
✓ Monitor competition through Page Insights
✓ Share what differentiates you from your competition
How to Get More Facebook Likes / Why Likes Still Matter
Reason #2Easy and Cost-Effective Marketing✓ Fans have identified themselves as those who Like your
business and want to see or hear more
✓ Facebook Pages are free
✓ Ability to schedule posts and manage from mobile to desktop
How to Get More Facebook Likes / Why Likes Still Matter
Reason #3Visibility and Brand Awareness
Your total number of Facebook Likes tells you how many people identify with your brand
How to Get More Facebook Likes / Why Likes Still Matter
Reason #4More Likes Means Further Reach
Fans + Engagement = More Views
How to Get More Facebook Likes / Why Likes Still Matter
Customer Communication
Build your fan base and actually have a conversation with your fans
Reason #4Reason #5
How to Get More Facebook Likes / Why Likes Still Matter
Reason #6Become an Influencer
Having more Likes gives your business social proof
How to Get More Facebook Likes / Why Likes Still Matter
Tip #1Have Complete Page Information
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
1. An overview of your business
2. A link to your website
3. Other information to help potential and current fans
Tip #2Invite Existing Customers
✓ Share with email subscribers why Liking your page would be beneficial, in addition to receiving emails
✓ Link your Facebook Page (and any other social media profiles) in all your emails
✓ Include your page in your email signature
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
Tip #3Include a Facebook Button on Your Website
Potential customers may not be ready to purchase at the moment, but still want you to keep them up-to-date on your products/services
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
Tip #4Include a Facebook Sign in Your Storefront
Let all your potential and current customers know about your Page
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
Tip #5Share Quality Content
The better the content, the better the Likes
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
Talk to Your Fans Like FriendsGive your Page personality and respond to comments or
posts using an informal tone (like you would a friend)
Tip #6
How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes
Work With Your Community
✓ Work with other local businesses to create a community-wide event
✓ Examples: ▪ Sidewalk sale for the entire
block ▪ Main street working together
for to raise money for a local nonprofit
▪ Retail store working with a restaurant for a special offer
How to Get More Facebook Likes / Improve Your Next Facebook Campaign
Tell a Story✓ Share a “behind the scenes” look of your newest product
✓ Invite fans to share feedback about the next big thing you have planned for your store
How to Get More Facebook Likes / Improve Your Next Facebook Campaign
What is Like-Gating?
How to Get More Facebook Likes / Like-Gate
✓ The simplest way to increase Likes by using an image that blocks access to the page for non-fans
✓ Text directs users who don’t Like your page that they need to Like it in order to access a contest, promotion, etc.
Why is it Banned?
✓ Facebook wants businesses to increase Likes in an organic and fair way
✓ Doesn’t provide quality connections between businesses and their fans
How to Get More Facebook Likes / Like-Gate
Run a Contest or PromotionAsk for data, such as emails addresses, or prompt fans to fill out a form:
✓ Gets closer to a conversion than a Like
✓ Users are more likely to Like Page if you provide value
✓ Gives you insight into your audience and encourages active participation
How to Get More Facebook Likes / Run an Effective Like Campaign
Boost Your Likes with Facebook Ads
✓ Use Facebook Ads to build your Likes
✓ Target your audience by location, age and interest
How to Get More Facebook Likes / Run an Effective Like Campaign
Facebok Ad Guidelines
Design an ad that will look good in any Facebook Ad placement
Image guidelines:
✓ 1,200 x 444 pixels
✓ Your image may not include more than 20% text
✓ Text: 90 characters
How to Get More Facebook Likes / Run an Effective Like Campaign
Simple, Effective and Affordable
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How to Get More Facebook Likes / Additional Resources