Get More Facebook Likes

Get More Facebook Likes

Webinar Outline✓ A brief history

✓ What is a Like?

✓ Why do Likes matter?

✓ How to get high-quality Likes

✓ Like-gate

✓ Run an effective Like campaign

How to Get More Facebook Likes / Webinar Outline

A Brief History How to Get More Facebook Likes / A Brief History

Facebook Mission Statement

“Give people the power to share and make the world more open and connected”

How to Get More Facebook Likes / A Brief History

Original: Thefacebook✓ Founded in 2004 by five

students at Harvard University

✓ Original mission statement: Thefacebook is an online directory that connects people through social networks at colleges

✓ Originally only available to Harvard students


Evolution: Facebook

✓ Changes name to Facebook

✓ Opened to everyone

✓ Privately-run company led by Mark Zuckerberg

✓ Features changed


Today: Facebook

✓ App Center rolled out in 2012 to satisfy increasingly mobile audience

✓ 2012: Facebook IPO

✓ 2014: 1.35 billion active users


Largest Social Network

1.35 billion monthly active users


Impacts Purchase Decisions

62% of social channel users go to Facebook in order to find out more about a local business


Your Competition is on Facebook

30 million small businesses have active pages (including 19 million on mobile)


What is a Like?

What is a Like For?

LIKE A feature that people can use to express that they like, enjoy or support certain content

How to Get More Facebook Likes / What is a Like?

History of Likes

✓ The Like button was initially going to be called awesome

✓ First thought of in 2007 but wasn’t released until 2009

✓ Every minute 1.8 million new Likes are made on Facebook

How to Get More Facebook Likes / What is a Like?

6 Reasons Why Facebook Likes Still Matter

Reason #1Your Competition is on Facebook

✓ Monitor competition through Page Insights

✓ Share what differentiates you from your competition

How to Get More Facebook Likes / Why Likes Still Matter

Reason #2Easy and Cost-Effective Marketing✓ Fans have identified themselves as those who Like your

business and want to see or hear more

✓ Facebook Pages are free

✓ Ability to schedule posts and manage from mobile to desktop


Reason #3Visibility and Brand Awareness

Your total number of Facebook Likes tells you how many people identify with your brand


Reason #4More Likes Means Further Reach

Fans + Engagement = More Views


Customer Communication

Build your fan base and actually have a conversation with your fans

Reason #4Reason #5


Reason #6Become an Influencer

Having more Likes gives your business social proof


6 Ways to Get High-Quality

Facebook Likes

Tip #1Have Complete Page Information

How to Get More Facebook Likes / Ways to Get High-Quality Facebook Likes

1. An overview of your business

2. A link to your website

3. Other information to help potential and current fans

Tip #2Invite Existing Customers

✓ Share with email subscribers why Liking your page would be beneficial, in addition to receiving emails

✓ Link your Facebook Page (and any other social media profiles) in all your emails

✓ Include your page in your email signature


Tip #3Include a Facebook Button on Your Website

Potential customers may not be ready to purchase at the moment, but still want you to keep them up-to-date on your products/services


Tip #4Include a Facebook Sign in Your Storefront

Let all your potential and current customers know about your Page


Tip #5Share Quality Content

The better the content, the better the Likes


Talk to Your Fans Like FriendsGive your Page personality and respond to comments or

posts using an informal tone (like you would a friend)

Tip #6


Improve Your Next

Facebook Campaign

Work With Your Community

✓ Work with other local businesses to create a community-wide event

✓ Examples: ▪ Sidewalk sale for the entire

block ▪ Main street working together

for to raise money for a local nonprofit

▪ Retail store working with a restaurant for a special offer

How to Get More Facebook Likes / Improve Your Next Facebook Campaign

Tell a Story✓ Share a “behind the scenes” look of your newest product

✓ Invite fans to share feedback about the next big thing you have planned for your store

How to Get More Facebook Likes / Improve Your Next Facebook Campaign

Like-Gate +

How It Affects You

What is Like-Gating?

How to Get More Facebook Likes / Like-Gate

✓ The simplest way to increase Likes by using an image that blocks access to the page for non-fans

✓ Text directs users who don’t Like your page that they need to Like it in order to access a contest, promotion, etc.

Like-Gating

Since November 2014


Why is it Banned?

✓ Facebook wants businesses to increase Likes in an organic and fair way

✓ Doesn’t provide quality connections between businesses and their fans


How to Run an Effective

Like Campaign

Run a Contest or PromotionAsk for data, such as emails addresses, or prompt fans to fill out a form:

✓ Gets closer to a conversion than a Like

✓ Users are more likely to Like Page if you provide value

✓ Gives you insight into your audience and encourages active participation

How to Get More Facebook Likes / Run an Effective Like Campaign

Boost Your Likes with Facebook Ads

✓ Use Facebook Ads to build your Likes

✓ Target your audience by location, age and interest


Facebok Ad Guidelines

Design an ad that will look good in any Facebook Ad placement

Image guidelines:

✓ 1,200 x 444 pixels

✓ Your image may not include more than 20% text

✓ Text: 90 characters


Additional Resources

Simple, Effective and Affordable

Local Online Marketing✓ Search

✓ Social

✓ Mobile

✓ Email

✓ Advertising

✓ Website

✓ PR

✓ Lead Gen

Get your free SEO report today! localvox.com/free-seo-report

More Local Marketing ResourceseBooks

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How to Get More Facebook Likes / Additional Resources

http://localvox.com/blog/

Questions?

Small Business & Entrepreneurship

Get More Facebook Likes