GENERATION F
“Generation Fragmentation”
Concept by Beata Staszynska and Onno Hansen
Selected sources
Sources (2) - Report
https://ezzev.files.wordpress.com/2016/02/outcomes-v21.pdf
Fragmentation circle
Fragmentation amplifiers
• Media: Incidents and sound bites
• Social media: No-context information, short messages and trolling
• Politics: Rise of populism and polarization
• Parent and education: Scarce quality time and fear to be an authority
• Age peers: Echo rooms
How Generation F selects information
• Social evidence, cognitive bias
• Short attention spans
• No filter for negative information
• No dreaming, rather realism
• No learning experience
Generation F wants to communicate
• Preference for asynchronous communication
• By means of technology
• Want:
– Privacy
– Affirmation, be important, be understood
– Security
How Generation F views adults
• Do not understand online communication
• Do not understand new technologies
• Do not want and have no time to communicate – just interfere
• Calculate, lie
• Check, spy
• Are moralistic
• Use different ‘frames’
How to approach Generation F?
• Online contact – Asynchronous, casual
• Positive empathy
– Interactive didactics, prophylactics
• Constructive confrontation – Putting sure identity labels in perspective
• Empowering citizens’ skills
– Conduct a dialogue, negotiate, attain common understanding, solve conflicts, react to new situations, lifelong learning
– Be able to deal with ‘Others’ and new situations
Effect on Generation F
• Less isolation
• More trust
• More resilience
• Less us/them thinking
• Longer concentration spans
• Less fatigue
• More critical and logical thinking
• More ‘flow’
Contact – Onno Hansen
Twitter: @onnoh
M: +31 6 27037165
LinkedIn: www.linkedin.com/in/onnohansen
Blog: identifeye.wordpress.com