Heather Losey McGeachyOwner/Market Researcher
8-2015 ART CONSUMERS SURVEY
Methodology Event held at Gallery 114, Portland Oregon.
Art goer’s attending a First Thursday art opening in July & August, 2015 were given a paper survey to complete after viewing the art installation. Those choosing to complete the survey, were entered into a random drawing to receive a print from one of our member artists.
Participants were asked to draw us a picture on the survey form, which many of them did.
Survey Participant from July 2015
Summary: It’s still about relationships
Majority of attendees are artists or affiliated with the gallery or artists members• 8% of those surveyed are receiving our newsletter currently• How can we continue to nurture these relationships? (and make more friends)
Biggest barrier to owning art is cost, appealing price range $100-500: • Begin to focus on developing new ways for payment (layway, rentals, etc)• Consider integration of consumable works (trading cards, note cards, etc)
Most event goers own a good deal of art and feel art is important to own• BUT – buying from a gallery is NOT popular.
Most Own +5 Pieces of Art
None
1-2
3-5
5+
0
4
1
8
How Much Art Do You Own?-August 2015
None
1-2
3-5
5+
1
9
9
15
How Much Art Do You Own? - July 2015
Most Believe Owning Art to Be Important
15%
47%
38%
How Important is Owning Art?July 2015
Neutral Important Very Important
8%
38%
23%
31%
How Important is Owning Art?August 2015
Not important Neutral Important Very Important
Most Bought Art Because it Meant Something (not decorative) *Thinking of the last time you bought art, why did you buy it?
Emotional Connection34%
Related to an Event17%Decorating
11%
Other20%
Supporting Artists/My Own Art
17%
July 2015
Emotional Connection57%
Related to an Event10%
Decorating33%
August 2015
Friends Are a Popular Source of Art
From A Friend Art Fair Gallery Other
24
16
106
Where Would You Go to Buy Art? July-2015
From A Friend Art Fair Gallery Other
5
3
4
0
Where Would You Go to Buy Art? August-2015
Our Visitors are Artists & Friends of Artists
I'm an Artist17%
I'm a friend of the artist
31%Something to do31%
Other17%
I like to Buy Art6%
Why Did You Stop In Today? – July 2015
I'm an Artist46%
Something to do23%
Other15%
I like to Buy Art15%
Why Did You Stop In Today? – August 2015
Our Space is Appealing….
Neutral Appealing Very Appealing02468
101214161820
How Appealing is This Space? July 2015
Art Free Food Friendly Nice Space0
1
2
3
4
5
6
7
8
What is the first thing you noticed when walking into the gallery? August 2015
We did better on providing artist information from month to month
NOYES
Did you find enough information about our artist members? July 2015
NO
YES
Did you find enough information about our artist members? August 2015
Comfortable Price Range for Art: $100-500
<$100 $100-500 $500-1000 +$1000 depends on the art0
1
2
3
4
5
6
7
4
6
0
21
What price range would you consider paying for art? August 2015
Biggest Barrier to Owning Art is the Cost *We need more data on Other Reasons
Finding a place to buy from
Finding Something I like
Other
Cost
0
2
3
4
August 2015
The End
Recommended
