From seclusion, dependence and deprivation to
Living, Learning and Thriving
11 times the population of Cannes . .
40% of the total population of Paris . .
That’s how many of them need our help
We are talking to an audience infamous for ignoring the irrelevant
I am a grad student, / I have just
started a job
I must outdo my friends!
I spend time looking for the best
deal!
If you want me to buy-Entertain,
Inform, Inspire me
For me to bother, it has to be relevant to
me
Sharing is everything!
Digital media is second
nature to meYou cant
sell me bullshit!
4 things I love- Sports, Cinema, food and shopping!
Don’t, Lecture me
Core insightAny communication on deaf blindness will be irrelevant unless its horrors are experienced first-hand
Key TaskTo bring deaf blindness awareness among TA by bringing its challenges to their daily lives
What would you do if your world turned dark…
and silent?
Saving Helen Keller
Shock
EducateTrigger
1. Shock – Helen Keller WHO ? Rouse them out of their apathy towards Deaf blindness
And finally, an EPL team walks out on match day wearing blindfolds that say ‘Save Helen Keller.. To know more visit
senseinternational.co.uk’
“SrBachhan Can you beat my Agneepath dialogue?Our Brand Ambassadors retweet this challenge from the Deaf
blind!
Online music playing websites become blank and mute ‘Message pops up –’Silence is all that she hears everyday.
Save Helen Keller visit senseinternational.org.uk to know more
This is how the paper looks to her everyday
Save Helen KellerVisit senseinternational.org.uk to know more
Even the Newspaper goes dark!3d Movies where the glasses and the speakers do not work
Glasses are branded with visit senseinternational.org.uk to know moreYouTube prerolls – with no Sound and No Videos with a simple message visit senseinternational.org.uk to know more
Skip to Normal life in 5 sYou have that option.
Helen Keller does not
2. Educate – Why she needs Help Talk hard facts
Progressive videos on Facebook and YouTube communicating how the disease progresses
Using Remarketing Tools we plug hard facts about Deaf blindness to viewers who helped
the little girl cross the road
Interactive Videos on YouTube asking the viewer to help the little girl cross the road
and share
Bid for the Bandanas, Bandanas worn by celebrities to be auctioned on
3. Trigger – Start doing the small things Create sustainable support base
Selfie with a blindfold and the biggest smile Upload your selfie on Facebook at #savehelenkeller.
Every one who posts a selfie is hailed as our ambassador
Save Helen Keller
Get your friends to share the code on their Facebook profile and get successive discounts
Visit www.senseinternational.org.uk. Get a SHARING code use it to shop at malls and online
for exciting offers
Why this will work
• This elevates the profile of deaf blindness from a relatively unknown disability and places it’s horrors firmly into context
• Engages with the TA by making deaf blindness relevant to their own lives.
• Campaign assets are created to maximise sharebility, viralability and sustainable engagement while keeping budget constraints in mind.
Thank You!!