Group I:
BJ BANZON
SHERRIE BANZON
VIVIAN DABU
MYRA RIVERA
It’s summer!
It’s hot!
INPUTS
MONEY
Initial investment needed: Php2,000.00 –
Php10,000.00
Operating budget: Php5,000.00/weekly
Amount/source of debt requirement: loan
sharks or government micro-finance projects
INPUTS
MANPOWER
at least 1 person, all-around, minimal training
buy and sell buco either in juice form or with shell
arrange, prepare and chop coconut
prepare buco juice by mixing coco water, sugar
and ice, sometimes with some water, and coco
meat
usually, the vendor is also the investor/owner
INPUTS
MATERIALS
• fresh coconut –Php18.00 a piece
• water –Php25 per 5-gallon
• sugar - Php50.00 per kilo
• 8ml. plastic cups - Php14 per 50s
• 16ml. plastic cups Php30.00 per 50s
• plastic straw - Php10 per 100s
• plastic bags - Php10 per 100s
INPUTS
MACHINERY
• no machinery needed
• only knives, cooler, juice container and
plastic laddle
• with the tables (for the juice container and
as chopping board) and storage for
coconuts
THROUGHPUTS
(PROCESS/SYSTEM)
Fresh buco
- juice preparation: mix
buco water
shavings of buco meat
sugar
ice
- served on 8ml or 16ml clear plastic cup
THROUGHPUTS
(PROCESS/SYSTEM)
Fresh buco
- whole fresh buco with shell:
reduce the husk covering
remove upper portion of the shell
put a plastic straw
place on a clear plastic bag
THROUGHPUTS
(PROCESS/SYSTEM)
Fresh buco
- whole fresh buco without shell:
remove the husk and the shell
put a plastic straw
place on a clear plastic bag
THROUGHPUTS
(PROCESS/SYSTEM)
Not applicable:
o Total Quality Control
o Supervision
o 5S
o Kaizen
THROUGHPUTS
(PROCESS/SYSTEM)
Return on Investment
maintain 20%-40 % profit margin
control costs on materials
maintain inventory levels; weekly
purchase/delivery of buco and immediate
replenishment of other materials
daily cleaning of utensils and sharpening
of knives
OUTPUT
(PRODUCT/SERVICE)
PRICE
Php5.00 for 8ml. buco juice
Php10.00 for 16ml. buco juice
Php24.00 for whole fresh buco with or
without shell
Php30.00 per 16ml. buco shake
and other non-related products such as
fried peanuts, maruya, fried itik, etc.
OUTCOME
PRIMARY TARGET MARKET
those going out of the subdivision
those getting off from the tricycles and
jeepneys across the street
those who went to the market located
across the street
passersby
OUTPUT
(PRODUCT/SERVICE)
DELIVERY
a minute to serve the cold buco juice in
plastic cups or whole buco in shell or
plastic bag
either in front of the store or at the
customer’s vehicle a few feet away from
the store
OUTPUT
(PRODUCT/SERVICE)
QUALITY
o flies all over
o pollution from vehicles passing by
o exposed to heat and rain
o unsanitary appearance especially of
whole buco in plastic bag
OUTPUT
(PRODUCT/SERVICE)
QUALITY
the fresh buco with shell is similar to
those served in fancy restaurants
the buco juice is selling briskly despite
the surroundings
MATCHING
CRITERIA
PRODUCTS AVAILABLE AND ACCESSIBLE
PRICES AFFORDABLE (as stated above)
PROMOTION WOM
PLACEMENT NONE
MARKETING WOM
OUTCOME
HIGH SALES
- Php1,200 daily sales
HIGH NET INCOME
- Php500.00 net per day on the average
CRITERIA COMMENTS/RECOMMENDATION
LOCATION • FOOT TRAFFIC
• VICINITY OF PTM
RESOURCES • MINIMIZE: MONEY & MANPOWER
• MAXIMIZE: MATERIALS & MACHINERY
PRODUCTS • CREATIVITY IN PRESENTATION
• INNOVATE ON NEW PRODUCTS
• OTHER RELATED PRODUCTS
PRICING • REASONABLENESS
• COMPETITIVE
SERVICE • COURTEOUS
• FAST AND ATTENTIVE
POINT OF
DIFFERENTIATION
• SERVICE OR PRESENTATION
SUMMARY
THANK YOU
Entrepreneurship class
Ateneo-Regis
AGSB Clark