Group I:

BJ BANZON

SHERRIE BANZON

VIVIAN DABU

MYRA RIVERA

It’s summer!

It’s hot!

INPUTS

MONEY

Initial investment needed: Php2,000.00 –

Php10,000.00

Operating budget: Php5,000.00/weekly

Amount/source of debt requirement: loan

sharks or government micro-finance projects

INPUTS

MANPOWER

at least 1 person, all-around, minimal training

buy and sell buco either in juice form or with shell

arrange, prepare and chop coconut

prepare buco juice by mixing coco water, sugar

and ice, sometimes with some water, and coco

meat

usually, the vendor is also the investor/owner

INPUTS

MATERIALS

• fresh coconut –Php18.00 a piece

• water –Php25 per 5-gallon

• sugar - Php50.00 per kilo

• 8ml. plastic cups - Php14 per 50s

• 16ml. plastic cups Php30.00 per 50s

• plastic straw - Php10 per 100s

• plastic bags - Php10 per 100s

INPUTS

MACHINERY

• no machinery needed

• only knives, cooler, juice container and

plastic laddle

• with the tables (for the juice container and

as chopping board) and storage for

coconuts

THROUGHPUTS

(PROCESS/SYSTEM)

Fresh buco

- juice preparation: mix

buco water

shavings of buco meat

sugar

ice

- served on 8ml or 16ml clear plastic cup

THROUGHPUTS

(PROCESS/SYSTEM)

Fresh buco

- whole fresh buco with shell:

reduce the husk covering

remove upper portion of the shell

put a plastic straw

place on a clear plastic bag

THROUGHPUTS

(PROCESS/SYSTEM)

Fresh buco

- whole fresh buco without shell:

remove the husk and the shell

put a plastic straw

place on a clear plastic bag

THROUGHPUTS

(PROCESS/SYSTEM)

Not applicable:

o Total Quality Control

o Supervision

o 5S

o Kaizen

THROUGHPUTS

(PROCESS/SYSTEM)

Return on Investment

maintain 20%-40 % profit margin

control costs on materials

maintain inventory levels; weekly

purchase/delivery of buco and immediate

replenishment of other materials

daily cleaning of utensils and sharpening

of knives

OUTPUT

(PRODUCT/SERVICE)

PRICE

Php5.00 for 8ml. buco juice

Php10.00 for 16ml. buco juice

Php24.00 for whole fresh buco with or

without shell

Php30.00 per 16ml. buco shake

and other non-related products such as

fried peanuts, maruya, fried itik, etc.

OUTCOME

PRIMARY TARGET MARKET

those going out of the subdivision

those getting off from the tricycles and

jeepneys across the street

those who went to the market located

across the street

passersby

OUTPUT

(PRODUCT/SERVICE)

DELIVERY

a minute to serve the cold buco juice in

plastic cups or whole buco in shell or

plastic bag

either in front of the store or at the

customer’s vehicle a few feet away from

the store

OUTPUT

(PRODUCT/SERVICE)

QUALITY

o flies all over

o pollution from vehicles passing by

o exposed to heat and rain

o unsanitary appearance especially of

whole buco in plastic bag

OUTPUT

(PRODUCT/SERVICE)

QUALITY

the fresh buco with shell is similar to

those served in fancy restaurants

the buco juice is selling briskly despite

the surroundings

MATCHING

CRITERIA

PRODUCTS AVAILABLE AND ACCESSIBLE

PRICES AFFORDABLE (as stated above)

PROMOTION WOM

PLACEMENT NONE

MARKETING WOM

OUTCOME

HIGH SALES

- Php1,200 daily sales

HIGH NET INCOME

- Php500.00 net per day on the average

CRITERIA COMMENTS/RECOMMENDATION

LOCATION • FOOT TRAFFIC

• VICINITY OF PTM

RESOURCES • MINIMIZE: MONEY & MANPOWER

• MAXIMIZE: MATERIALS & MACHINERY

PRODUCTS • CREATIVITY IN PRESENTATION

• INNOVATE ON NEW PRODUCTS

• OTHER RELATED PRODUCTS

PRICING • REASONABLENESS

• COMPETITIVE

SERVICE • COURTEOUS

• FAST AND ATTENTIVE

POINT OF

DIFFERENTIATION

• SERVICE OR PRESENTATION

SUMMARY

THANK YOU

Entrepreneurship class

Ateneo-Regis

AGSB Clark