Informative Advertising

When new product is introduced

To Build Primary Demand

Persuasive Advertising

When competition comes in

To build demand

Reminder Advertising

When achieves the Maturity

To keep consumer thinking about the product

Types Stage Objectives

Advertisement Objective

Allocation of the promotion budget

TV. 39.8%

Print. 36.7%

Radio. 2.6%

PR 14.3%

Direct Marketing/POP/Misc.6.6%