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mohsin-akbar
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Informative Advertising
When new product is introduced
To Build Primary Demand
Persuasive Advertising
When competition comes in
To build demand
Reminder Advertising
When achieves the Maturity
To keep consumer thinking about the product
Types Stage Objectives
Advertisement Objective
Allocation of the promotion budget
TV. 39.8%
Print. 36.7%
Radio. 2.6%
PR 14.3%
Direct Marketing/POP/Misc.6.6%