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Informative Advertising When new product is introduced To Build Primary Demand Persuasive Advertising When competition comes in To build demand Reminder Advertising When achieves the Maturity To keep consumer thinking about the product Types Stage Objectives Advertisement Objective

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Informative Advertising

When new product is introduced

To Build Primary Demand

Persuasive Advertising

When competition comes in

To build demand

Reminder Advertising

When achieves the Maturity

To keep consumer thinking about the product

Types Stage Objectives

Advertisement Objective

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Allocation of the promotion budget

TV. 39.8%

Print. 36.7%

Radio. 2.6%

PR 14.3%

Direct Marketing/POP/Misc.6.6%