2015 ROTARY INTERNATIONAL CONVENTION
Five Things Every Rotary Club Facebook Page Should Have
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• Rotary Club of
Covington, LA
• Zone 31 Asst. Public
Image Coordinator 13-14
• 20 years of pure geekery
• Active in online
communities for 15+
years
Brian Hall, District 6840 Governor
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Karen Teichman, District 7360 Past Governor
•Rotary Club of Lewisburg, PA Sunset •Currently serving as Zone Endowments/Major Gifts Advisor •District 7360 Public Image Chair •Centennial District Governor 2004-2005 •Served as Zone Assistant Regional Rotary Foundation Coordinator •Served as Membership Coordinator, Zone 32 committee
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1. Determine your audience and create a strategy
2. Use images that make your club look great
3. Make your About and other Facebook tabs work for
you
4. Post content that is relevant to your audience
5. Get club buy-in
The Facebook Five
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Who is best reached by Facebook?
Club members that you see every week and you have email
addresses and phone numbers for?
Or an external audience looking to learn more and might want to
join or donate to your club?
Audience
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80 percent of your Facebook posts should be
about what’s most relevant to your audience.
Strategy – How do you reach your audience?
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How do you want someone to feel after reading
your post?
What action would you like someone to take after
reading your post?
They read your post, and now so what?
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• Professional look – close up, in focus, good lighting
• Color!
• Action
• Happy people…and lots of them!
• Tell a story
• Showcase your members and achievements
Photos – What attracts people?
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• Profile picture needs to look good as a small square
• Nothing too busy Easily identifiable, e.g. Rotary emblem Not likely to change regularly
• Cover photos can showcase your club Photos are easy (only see 850 x 315 px) but choose wisely
More professional mashup with appropriate text (e.g. website URL) even better
Profile Pics and Cover Photos
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About Section -- Overview
• Set the scene succinctly in the “About” overview, just under your profile pic – don't overrun the space provided! • In particular, mention where precisely you are! It can be impossible to work out where a club is from its name alone, especially since many places share the same town name. • If you have room, include your web address.
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About Section -- Details
• Fields provided depend on page category chosen. • Fill in as much detail as possible – especially your contact details! • Be sure to include your web address so visitors can explore further.
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About Section – Life Events
• Use Life Events/ Milestones to record key occasions: club presidents, awards and etc…
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Events
• Events are a great way to increase attendance
• Very quick to set up
• Guests can buy tickets online
• Map of location
• Easily update attendees and those considering going
• Automatic reminders through Facebook
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PUT A FACE ON ROTARY: Tell your club’s story
Reflect your brand
Set call to action
Remember: A picture says …
Encourage “likes”
Promote events
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PUT A FACE ON ROTARY: Show who you are & what you do
This iconic club photo attracted 768 unique users: Why? • Many people tagged • Many people “liked” • Several people
commented • One person shared
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• Use a conversational voice
• Target audience with relevant messages
• Strike an emotional chord
• Try questions to engage
• Make clear calls to action
ENGAGE THE VISITOR: Be simple, relevant, and direct
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ENGAGE THE VISITOR: Help people find you with “like”, @, “tag” & “#”
Help people find you and learn your story through • Likes • Tags • Hashtags (#)
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SELL YOUR CLUB: Be clear about benefits
• Encourage dialogue
• Tell them: FB is too big to ignore
• Be clear about objectives: awareness
• Contrast with other media
• Explain benefits:
• Puts a “face” on Rotary
• Strengthens club ties
• Builds support
• Supports recruiting
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ADDRESS FEARS: Be frank and keep it simple
•Simplify concepts
•Discuss privacy
Define terms: FB, pages, groups, friend, like,
messages, news feed, notifications, poke, profile,
ticker, timeline, wall
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GET STARTED: Ask your members to take specific action
• Sign up
• Visit
• Like
• Click
• Comment
• Share
• Keep the momentum – champion the champions,
send reminders, set a regular cadence of posts, use
scheduling tools, designate a page roles