Download pdf - Find Your Audience

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Page 1: Find Your Audience

FINDyour audience

Page 2: Find Your Audience

Why Advertise Online?

Findyour Audience

Page 3: Find Your Audience

pass auf(pay attention)

Page 4: Find Your Audience

600 MillionFacebook Users

hundred million

Page 5: Find Your Audience

m100LinkedIn Users

Page 6: Find Your Audience

1Billiontweetsperweek

Page 7: Find Your Audience

Online?Why Advertise

Page 8: Find Your Audience

Because you cansort through

the crowd.

Page 9: Find Your Audience

Your online audience is telling you everything

Page 10: Find Your Audience

Name: Jordan Cuthrey

Occupation: Sous-Chef

Likes: XBox 360

Demo: 31 yrs. old

Interests: MacWorld, Halo, Fishing, Top Chef

Page 11: Find Your Audience

313,260 NationallyTargeted Reach

Page 12: Find Your Audience

Name: Sandra Threnen Cooke

Occupation: Media Planner

Function: Senior Media Planner

Seniority: Manager

Associations: AAF, AMA, LinkedIn Media

Page 13: Find Your Audience

4,582NationallyTargeted Reach

Page 14: Find Your Audience

Name: Unknown

Occupation: Artist

Who He Trusts: Banksy, MOMA

His Stance: Revitalize our city

Page 15: Find Your Audience

Targeted Reach16,983 PotentialNationally

Page 16: Find Your Audience

don’t advertise to 600 million people... .

Page 17: Find Your Audience

just advertise to the ones who care.

Page 18: Find Your Audience

availableuse the online tools

Page 19: Find Your Audience

and find your audience

Page 20: Find Your Audience

find out morewww.tommyhobin.com


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