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Digital advertising, especially in social media can help you find your target market and learn more about them. This presentation discusses Facebook advertising, LinkedIn advertising, and how to market on Twitter.
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FINDyour audience
Why Advertise Online?
Findyour Audience
pass auf(pay attention)
600 MillionFacebook Users
hundred million
m100LinkedIn Users
1Billiontweetsperweek
Online?Why Advertise
Because you cansort through
the crowd.
Your online audience is telling you everything
Name: Jordan Cuthrey
Occupation: Sous-Chef
Likes: XBox 360
Demo: 31 yrs. old
Interests: MacWorld, Halo, Fishing, Top Chef
313,260 NationallyTargeted Reach
Name: Sandra Threnen Cooke
Occupation: Media Planner
Function: Senior Media Planner
Seniority: Manager
Associations: AAF, AMA, LinkedIn Media
4,582NationallyTargeted Reach
Name: Unknown
Occupation: Artist
Who He Trusts: Banksy, MOMA
His Stance: Revitalize our city
Targeted Reach16,983 PotentialNationally
don’t advertise to 600 million people... .
just advertise to the ones who care.
availableuse the online tools
and find your audience
find out morewww.tommyhobin.com
