The founding of Ferrari
•Scuderia Ferrari•Separating from Alfa Romeo•1st design ‘first genuine Ferrari’
First Ferrari
Ferrari 125S
Marketing
•Motorsport•Themepark•Accessories•Red & rearing horse•Fairs
Motorsport
•Formula 1•Le Mans – series•FIA GT-Championships
Formula 1
Ferrari F1-cars in 2003 and 2011
Le Mans
Ferrari 458 Italia Le Mans-series
GT-Championship
Ferrari F430 & 550
Ferrari World
The Ferrari themepark has the fastest rollercoaster in the world
Accessories
Accessories are responsible for over 60% of the turnover
Fairs
Showing new technologies, innovations and pride
Red and a rearing horse
Genius marketing
Results
Extremely strong brand
2010 – 1,8bln. turnover245mln. EBIT (earnings before interests and taxes)60% of buyers are new costumers
2011 – 1,08bln. turnover91,8mln. net earnings116% growth in Greater China Best 6 months ever!
Are there any questions?