Ferrari

The founding of Ferrari

•Scuderia Ferrari•Separating from Alfa Romeo•1st design ‘first genuine Ferrari’

First Ferrari

Ferrari 125S

Marketing

•Motorsport•Themepark•Accessories•Red & rearing horse•Fairs

Motorsport

•Formula 1•Le Mans – series•FIA GT-Championships

Formula 1

Ferrari F1-cars in 2003 and 2011

Le Mans

Ferrari 458 Italia Le Mans-series

GT-Championship

Ferrari F430 & 550

Ferrari World

The Ferrari themepark has the fastest rollercoaster in the world

Accessories

Accessories are responsible for over 60% of the turnover

Fairs

Showing new technologies, innovations and pride

Red and a rearing horse

Genius marketing

Results

Extremely strong brand

2010 – 1,8bln. turnover245mln. EBIT (earnings before interests and taxes)60% of buyers are new costumers

2011 – 1,08bln. turnover91,8mln. net earnings116% growth in Greater China Best 6 months ever!

Are there any questions?