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Family Business 2.0

Tools for today’s family businesses. Using Social media to build your brand, expand your reach and save your time.

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Social media is just that – SOCIAL and it requires engagement

©PMG Public Relations, LLC 2009

Social Media 101

1. Viral-WHAT IS IT?2. Brand evangelists3. Brand protection and customer service4. Gives legs to off-line traditional media

efforts


“It is not a fad.

It is a fundamental shift in the way we communicate.”

- Marta Kagan, Bonafide Marketing Genius


The usual suspects…



Is social media right for my company?

Look at where your customers are…

• Are your customers engaging in social media in their business or professional lives?

• How do your customers receive news?• What are your competitors doing?


What if “they” do not sing my praises?


Listen



Engage

• Forums• Blog comments• Social media tools – Twitter, Facebook,

YouTube, etc.


PUSH vs. PULL Marketing


Traditional media is so volatile now.

Social media allows you go straight to your customers and have a

conversation.


If you do nothing else…


Protect your brand.


http://namechk.com


Questions and Discussion


Upcoming webinars

• Is Facebook really a business tool? – Thursday, December 10, 2009, 11:00 – 12:00

• How to “Tweet” in 5 minutes or Less Per Day and Why You Would Want To – Thursday, February 25, 2010, 11:00 – 12:00.

• The hidden tools of Linked In. – Thursday, May 27, 2010, 11:00 – 12:00

• Register at: http://vfbi.eventbrite.com/

http://vfbi.eventbrite.com/

Thanks for your attention and time!