Fall Website Checklist
Sean Rose - Vice President, MarketingJuly 18, 2012
Wednesday, July 18, 12
Session Overview
Part 1: Why Is This Important?
Part 2: Who & What
Part 3: Set Cruise Control
Part 4: How Demosphere Can Help
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Wednesday, July 18, 12
The Most Important Time of Year
Wednesday, July 18, 12
Your Site TodayPeople come to your website and they ...
see old, outdated information.
can’t find exactly what they came for.
Leave.
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What Your Site Can Be This Fall
People come to your website and they...
see the most recent, up-to-date information.
can immediately identify the content they want.
are comfortable with you and your organization.
Register. Donate. Interact.
Wednesday, July 18, 12
Demosphere Knows Websites
Over 1,100+ websites hosted.
21+ years of experience
5+ years of experience personally.
Wednesday, July 18, 12
2: Who/What
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Collaborative EffortInput needed from...
Executive Director
President
Secretary
Treasurer
Program Director(s)
Director of Coaching
Does this list look familiar?
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Critical Content
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New Member InfoWednesday, July 18, 12
Readily Available
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Other Types of Involvement
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Links
Don’t assume - TEST!
Click on each one!
Dangers of “click here”
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AnalyzeIs data being collected?
Navigation Path
Bounce Rate
Exit Page
Previous Maximize Session
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3: Cruise Control
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Content Calendar
Review Last Year’s Events/Activities
Add/Change/Remove
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Map Out When Items Should Be Posted
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Social Media: What’s Your Plan?
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Set GoalsWednesday, July 18, 12
Don’t Forget!
Last Month’s Maximize:
First Impressions & Landing Pages
Wednesday, July 18, 12
Demosphere Can Help
Professional website design
Easy-to-update interface
Confidence to compete
Peace of mind
Wednesday, July 18, 12
Bonuses
Recommendations & Best Practices based on 21+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
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Investment
$500/$1,000 Design Fee
$1,800/yr ($450/quarter)
Wednesday, July 18, 12
Wrap Up
Questions? [email protected]
Subscribe to the Demosphere Blog for...
Industry News
Product Features
Best Practices
... and more!
Wednesday, July 18, 12
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