Facebook tools and tips

for nonprofits & social change

Ivan BootheRootwork.org / @rootwork

Pages vs. Groups

Pages:

Good for engagement with members

Good for an “official” or permanent home

Groups:

Good for engagement between members

Good for event planning, sub-groups or constituencies

Engage Supporters

Write “notes” Post links and re-post others' content Ask questions and solicit ideas Use multimedia Tag related people and allied groups

Case Study:Genocide

Intervention Network

Who's already out there?

Go where the people are

Build relationships and allies

Case Study:California State Parks Association

Explicit calls to invite

Concrete action to take

Deadlines for action

Soliciting stories

Soliciting multimedia

Connecting offline actions

http://tinyurl.com/nonprofitfb1

FundraisingMeasuring more than

dollars

Know your audience. Explore Causes, “a friending tool.” Thank people. Often. Personal appeals are key. It's about relationship-building. Build your network before you need it.

http://tinyurl.com/nonprofitfb2

http://tinyurl.com/nonprofitfb3