Using Social Media to “Drive” Results

AARP Driver Safety Presentation 5/9/14

Social Media is About Forming Connections

It’s About Telling People Why You Do What You Do

“I love to volunteer for AARP, I Also Like Chocolate, and Biking. Let’s be

Friends!”

So That They Can See Your Passion and Get Involved…

As VolunteersAs Sponsors

As Participants

Today We’ll Be Talking About Facebook, Twitter, Pinterest and Instagram

The Cardinal Rule(s) of Social Media

Don’t Be Boring

Visuals, Visuals, Visuals

How Many of You Are on Facebook?

The 50+ Are The Fastest Growing Demographic on Facebook!

How Many of You Invite Class Participants to “Friend You on Facebook” as Part of Class.

How Many of You are Worried about Facebook Privacy?

(which is why you don’t friend random class participants)

Here’s How You Check Your Privacy Settings…

Here’s How to Set Up Facebook Lists….

https://www.facebook.com/bookmarks/lists

So That When You Post an Update…ONLY the People You Choose Can See It…

*2 minute Drill*

What Could You Post on Facebook to Show Off AARP Driver Safety?

Want to Go Deeper on Facebook?

Visit AARP.org/AARPTek

Let’s Talk About Twitter

How Many of You are On Twitter?

The Media, Elected Officials, Non-Profits, and Boomers are on Twitter!

Here’s What You Need to Know About Twitter…

It’s All About “Hashtags”

#AARPTEK #SecondWindIL

*2 minute Drill*

How Could you Use Twitter to Promote the AARP Smart Driver Course, Safe Driving, or Attract Class Sponsors?

Want To Go Deeper On Twitter?

Visit AARP.org/AARPTek

Let’s Talk About Pinterest

Pinterest is Simply A Collection of Online Bulletin Boards

You Can Make as Many Boards As You Want…

AND THEN

Make Your Own Pins… Crafty! Crafty!

Find Things From the Internet and Pin Them on Your Boards…

The Best Part? Pinterest Remembers Where You Found Your Pin in The First Place!

Just Double Click The Pin!

See How We Used it to Highlight This Awesome Volunteer on Our “Make It Better” Board?

*2 minute Drill*

How Could you Use Pinterest to Promote the AARP Smart Driver Courses, Volunteering, Safe Driving?

Want to Go Deeper on Pinterest?

Visit AARP.org/AARPTek

Let’s Talk about Instagram

Instagram is an App for Smartphones that Makes Pictures Look Better…

For Example

Photo Before Instagram Photo After Instagram

You Can Share Your New and Improved Instagram Pics to

Facebook&

Twitter&

Instagram

AT THE SAME TIME!!!!!

*2 minute Drill*

How Could you Use Instagram to Promote the AARP Smart Driver Courses, Safe Driving, Attract Class Sponsors or Volunteers?

Want to go deeper?

Visit AARP.org/AARPTek

For Inspiration Follow

Facebook.com/aarpillinoisTwitter.com/aarpillinois

Pinterest.com/aarpillinoisInstagram.com/aarpillinois

Follow Me Too!

Facebook.com/Jennifer.Baier2Twitter.com/Nanifu

Instagram.com/NanifuPinterest.com/Nanifu