Strategies
Presented by Lisa Colton, Founder & President, Darim Online
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
P.O.S.T.
People: Who is your audience?Objectives: What are your goals?
• Marketing/outreach (to whom?)
• Strengthening community (ambient awareness)
• Strengthening ties to the organization
• Education
Strategy: How will you achieve the objectives?
Technology: Is Facebook a good tool? How will you use it?
#1 THIS IS AN ATTENTION ECONOMY
Know Your
Audience
To whom? What do they want? What do they need to know/feel?
#2: FIND YOUR VOICE
Can
You Hear It?
Temple Israel, Memphis Facebook Page
#1
Social media is
continuing to evolve.
Fast.
# 3: LISTEN & ENGAGE
OpenYourEars
Temple Sinai, Oakland, CA
OpenYourEars
Temple Israel, Memphis Facebook Page
#4: ADD VALUE
Adopt a 1:12 ratio:
Every 1 time you self promote, add value 12
times. Try it!
#5 Put Down the Bull Horn.
Ask a Question!
LEVERAGE NETWORKS
Strengthen Ties
Congregation in Santa Barbara during fires that forced evacuations
#6: BE TRANSPARENT
http://dashboard.imamuseum.org
NEW GROUPS
http://mashable.com/2010/10/06/facebook-groups-2/
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