S
Facebook & Fan or
Business Pages for
Realtors®An easy, effective and free way to engage your
clients
What is a Fan or Business
Page?
S A Business Page (formerly called a Fan Page) is a page you create from your account, separate from your account.
S Unlike your personal page, a Business Page is visible to unregistered users and thus indexed by online search engines. Important for reputation management & easy to find and view.
S It is not directly connected to your personal account (like Groups are) so all Page updates come from the Page itself, not you personally- professional & businesslike.
Create a presence to connect
& engage…
S Name your page- the name you give your page is
permanent so make sure it’s one your users & clients will
recognize. In Real Estate, your name, your Team name,
or your website name are suitable.
S You can upload unlimited photos, but the most important
is the Profile Picture as this will be the thumbnail image
users will see in their newsfeed. A logo or your custom
artwork is also a great idea but make sure the image is
clear when reduced to thumbnail size.
Pick a Category & Name
S Pick the category that best fits what you'd like to promote
on Facebook. Don't worry if you don't find a perfect fit,
but pick the closest match since you won't be able to
change your category.
S Pick a name- the name should be your exact name, your
Team name or the name you use to identify YOUR
BRAND
S Click “Create Page”
Add Information
S Click "Add information to this Page" underneath the
profile picture & enter as much basic & detailed
information as you can. This is basically your bio and
relevant company information
S The more details you can add about who you are, what
you do, and what sets you apart from the crowd, the
more successful your page will be. Remember Real
Estate is a cult of personality, so make yours shine
through.
Make it interesting & engaging
S Making your fan page interactive and graphically
appealing are two of the most important ways to attract
new fans.
S It’s important to give your page some personality by
making it look attractive.
S Give your page some flare. Put a sharp graphic linking to
your website or a flashy banner along the side bar that
promotes a contest
Find the Pages Icon
S Facebook has undergone several template changes so it
can be tricky to find the icon.
S Find the Pages icon on your Home Page- it should be on
the left side of your feed page. Click it, & you will see the
“Ads & Pages” icon.
S Otherwise, on Account drop down menu, click “Help
Center” & under “Facebook Apps & Features” click on
“Pages for Business” and go to “How can I create a
page?” for a link.
Create Your Page
S You will be choosing an “Official Page” & creating a page
for a “Local Business”
S Choose “Real Estate” as your business category from
the drop down menu
S Tick the box to confirm you are the official
Representative of Your Business and Create Your Page.
Remember that the name you choose is permanent.
Customize Your Page
S Your Facebook Page picture is important. Think of it this
way: it has a permanent fixture on the upper-left hand
side of your page. When people search Facebook and
look for Pages, one of the first things that will attract their
eyes is the Page icon you chose.
S The little "note box" you see below your image is what
you'll need to give first-time visitors the scoop on what
your Facebook page is about. Click the little blue pencil
on the upper-right corner of this box, and it becomes
editable.
S Say something enticing & interesting about yourself &
your business
Fill Out Your Information
S Fill out your Info page as completely & as detailed as
possible, without being too wordy. You can give only what
Facebook asks or you can get more creative
S Here is where you can have a clickable web URL
S For or example, in your company overview, you can list
links to pages on your website, your newsletter signup
form, other social media like Twitter & LinkedIn
Think before
you post…Remember that whatever you
post on a Facebook page is
there for everyone to see…
Ready to Launch?
S Once you've gotten these fundamental steps done, it's up
to you if you'd like to release your new Facebook Page to
the world.
S Now all you have to do is publish the page.
S Simply click the "Edit page" link, then click "View Page."
You'll then see a message in its own box on the top of the
page that says: This Page has not been published. To
make this Page public, publish this Page
S If you don’t see this message it means your page is
already published- better get moving on content!
Promote Your Page to Your
Friends
S Suggest it to your friends! Click the "Suggest to Friends"
link on the left-hand menu under your Page picture, and
manually select friends. This has to been one at a time.
S When you suggest a Page to these friends, Facebook
doesn't allow you to attach a personal message to it. So,
your friends will only see a notification on their dashboard
saying "[Your Name] suggests you Like [Your Page]”
S You may want to tell your friends you are asking them to
Like your page as they may not see the suggestion.
Page Edit Screen
S The edit page section lets you set different things for your
page, which determine how your page is seen, and what
fans can or cannot do on it. You can also add on (or
remove) features.
S Settings- you can restrict who sees your page if you wish,
from which country it is visible & publish or un-publish.
S Wall Settings- what you want people to see, either before
or after they Like your page. “Fan Permissions” sets what
your fans can/can’t do on the page.
Applications
S Its fun & interesting to add Applications to your page.
S Click Edit Page and then go to Apps then click. An easy one to
add for starters is the LinkedIn App.
S Another great one is linking your Tweets to your Fanpage via
Selective Tweets.
S There are many applications available through Facebook &
third party developers. How deeply you want to get into it is up
to you.
Facebook Page Statistics
S Facebook has built in Facebook Analytics available right
on your page.
S Edit Page- then Insights. It is not always available as a
default setting & may require a few posts & interaction
before the Insights Analytics kick in.
Brief Intro re Insights/Analytics
S This week's statistics: A brief run-down of what
happened this week in terms of Page fans liking,
commenting and posting on your Page wall.
S Interactions graph: This graph takes your weekly
statistics and puts them in graph form, for those who
need a visual.
S Demographics: This very important bar graph gives you
a rundown of male vs. female interactions on your
Facebook Page in regard to the information within the
"interactions graph" mentioned above, along with their
age brackets. It lets you see which gender and age group
is most engaged with your Facebook Page.
Brief Intro re Insights/Analytics
S Fan Data Chart: This chart gives you a visual
representation of total vs. unsubscribed fans (people who
lurk on your page but don't fan it). The line will give you
the number of fans on a given page when you hover your
mouse over it.
S Fan Data Demographics: This bar-chart version of the
data mentioned in the Fan Data Chart gives you the
same data, but in numerical format. It also includes
gender and age bracket data.
Facebook Ads
S Facebook ads, while not free, are very affordable (charge
per click) & go to your targeted audience.
Post Something!
S Time to get the conversation started & post some content
S Interesting content will keep your users engaged
S When you post something on your page, it's available to
every single person who is a fan of that Page. Therefore,
make sure that your spelling is correct, and that
everything looks the way you want it to look.
S Note that people will be able to comment on your posts,
unless you've changed the default permissions to block
them from doing so...but this is social networking - not a
communist regime! Interaction is a good thing!
Post Often..but not too often…
S It is possible to post too much & people will Un-Like a
page that fills up their feed too much.
S Make sure your posts are relevant & have value for your
Fans. This is a great place to share your listings,
especially exclusive listings that aren’t on MLS.
S On average, pages post updates every 16 days, which is
too little. You don’t want your Fans to forget about you!
Facebook Mobile
S You can update your page from your phone- fun to do if
you have an interesting photo or immediate news you
want to share.
S Blackberry users update their page via email or visiting
their mobile Facebook site. The Blackberry Facebook
App doesn’t access Pages…yet
S iPhone users can visit their Pages from their App
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