EYEWEAR LAUNCH COLLECTIONPRESS RELEASE
EYEWEAR LAUNCH COLLECTION
Staying true to their authentic culture and inherent curiosity, Scotch & Soda hunt
high and low for unique treasures to influence and inspire their storytelling.
The brand’s design philosophy is to surprise and delight while sharing the love for
discovery, and you will find unexpected charms in this debut eyewear offering with
plenty of choices to cherish.
The Amsterdam born brand which began as a menswear label, has since become a
globally recognised name, extending to womenswear and accessories, and now boasts
over 210 stand-alone stores worldwide. Each shop celebrates the local nuances whilst
remaining recognisably Scotch & Soda.
The debut eyewear collection comprises sunglasses and optical frames and is made
up of three key ranges - Essential reliable pieces with a twist, Aspirational models
reflecting the brand’s look and feel, and unique Pinnacle treasures.
WOMEN’S SUNGLASS RANGE
Sitting within the Essential line, SS5005 VEGAS is an exploration of colour. Oversized butterfly lenses make a
real statement, with multiple graduated tones and reflections resembling a hot summer sundown. Tonal colour
pops, such as gemstone nose pads and matching end tips, continue the colour story and are balanced by the
minimalist metal framing in gold and copper.
Part of the same tale, SS5003 MIAMI , is an Aspirational piece and another story of discovery and eclecticism.
The tequila sundown themed gradient lenses are enhanced by the geometric shape and the same thin,
super-light temples.
Crafted from acetate, SS7004 FULTON comes with a geo cat-eye shape and lightly coloured lenses making it the
perfect alternative shades to wear all day long. The core wire is visible as a detail on the crystal-clear temples
which extend into a tonal marble or confetti-inspired eclectic pattern. Signing off the style is the Scotch &
Soda branding and the bottle-like caps on the end tips.
A delicate frame, SS5002 KEONI LIMITED EDITION is crafted from fine metal with epoxy filled top brows- a subtle
and refined additional feature. Available in the women’s Pinnacle range, colouration throughout is tonal with
corresponding temple tips and opal-gemstone nose pads. The natural eye shape and sleek design make it a
sophisticated style in a wearable shape.
SS5005
SS5003
SS7004
SS5002
MEN’S SUNGLASS RANGE
Part of the Essential range, SS8004 KINNEY is a contemporary, easy-to-wear style with good old-fashioned
elements. A timeless tort frame encases the slightly mirrored lenses and a bespoke core wire embellishes
the bottle green temples. Quality metal end caps talk into the vintage classic detailing , with the brand name
heat stamped in gold for a dapper finishing touch.
Reminiscent of sunsets at the beach and tropical vibes, SS8003 KEONI LIMITED EDITION from the Aspirational
offering comes in soft hues with tonal lenses. The frame itself is very fine and lightweight with milled detailing
over the top of the lenses and a Terrazzo Palazzo marble-inspired colourful touch on the end tips. The soft
champagne version comes with a limited-edition cloth, featuring the exclusive Keoni print .
With all the markings of the cool and sophistication of a bygone era, SS6002 RICHMOND sits within the brands
Pinnacle range. Initial inspiration for this story comes from the intricate detailing on the metal door handles
from the Scotch & Soda shops.
This was the starting point for a richer brand story – the Evil Eye iconography - which manifests as engraved
details on nose pads and the temples with sunburst patterns. The lenses are graduated, with a complementary
tonal acetate top bar for an extra modern twist .
SS8004
SS8003
SS6002
OPTICAL RANGE
For every day optical frames, SS2002 for men has a fine metal structure which is both classic and
contemporary with its artfully crafted end pieces. The Evil Eye story has inspired the intricate diamond cut
details from the sun burst engravings along the temple tips through to the discreet
Scotch & Soda logo on the end tips.
Similarly, SS1003 for women plays with this sunburst theme on its temples but also includes coin edge detailing
on the front of the reverse half-rimless angular frame. Here again the gemstone nose pads
characterise the style for a feminine edge.
A unisex model, SS2001 is a round metal frame with a simple aesthetic and eclectic styling. Raised double
rivets to the top are a sophisticated addition, with coin ridged detailing all around the front and additional
engraved logo details on the metal work. Colour pops on the temple tips then work as a discreet and luxurious
fashion element .
All styles are not what they first seem, encouraging the consumer to travel
along the exploration trail with them.
From Amsterdam, from Everywhere.
SS2002
SS1003
SS2001
PRESS OFFICE
Elisabetta Dell ’Antonia T+44 203 011 0712 – [email protected]
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