EYEWEAR LAUNCH COLLECTIONPRESS RELEASE

EYEWEAR LAUNCH COLLECTION

Staying true to their authentic culture and inherent curiosity, Scotch & Soda hunt

high and low for unique treasures to influence and inspire their storytelling.

The brand’s design philosophy is to surprise and delight while sharing the love for

discovery, and you will find unexpected charms in this debut eyewear offering with

plenty of choices to cherish.

The Amsterdam born brand which began as a menswear label, has since become a

globally recognised name, extending to womenswear and accessories, and now boasts

over 210 stand-alone stores worldwide. Each shop celebrates the local nuances whilst

remaining recognisably Scotch & Soda.

The debut eyewear collection comprises sunglasses and optical frames and is made

up of three key ranges - Essential reliable pieces with a twist, Aspirational models

reflecting the brand’s look and feel, and unique Pinnacle treasures.

WOMEN’S SUNGLASS RANGE

Sitting within the Essential line, SS5005 VEGAS is an exploration of colour. Oversized butterfly lenses make a

real statement, with multiple graduated tones and reflections resembling a hot summer sundown. Tonal colour

pops, such as gemstone nose pads and matching end tips, continue the colour story and are balanced by the

minimalist metal framing in gold and copper.

Part of the same tale, SS5003 MIAMI , is an Aspirational piece and another story of discovery and eclecticism.

The tequila sundown themed gradient lenses are enhanced by the geometric shape and the same thin,

super-light temples.

Crafted from acetate, SS7004 FULTON comes with a geo cat-eye shape and lightly coloured lenses making it the

perfect alternative shades to wear all day long. The core wire is visible as a detail on the crystal-clear temples

which extend into a tonal marble or confetti-inspired eclectic pattern. Signing off the style is the Scotch &

Soda branding and the bottle-like caps on the end tips.

A delicate frame, SS5002 KEONI LIMITED EDITION is crafted from fine metal with epoxy filled top brows- a subtle

and refined additional feature. Available in the women’s Pinnacle range, colouration throughout is tonal with

corresponding temple tips and opal-gemstone nose pads. The natural eye shape and sleek design make it a

sophisticated style in a wearable shape.

SS5005

SS5003

SS7004

SS5002

MEN’S SUNGLASS RANGE

Part of the Essential range, SS8004 KINNEY is a contemporary, easy-to-wear style with good old-fashioned

elements. A timeless tort frame encases the slightly mirrored lenses and a bespoke core wire embellishes

the bottle green temples. Quality metal end caps talk into the vintage classic detailing , with the brand name

heat stamped in gold for a dapper finishing touch.

Reminiscent of sunsets at the beach and tropical vibes, SS8003 KEONI LIMITED EDITION from the Aspirational

offering comes in soft hues with tonal lenses. The frame itself is very fine and lightweight with milled detailing

over the top of the lenses and a Terrazzo Palazzo marble-inspired colourful touch on the end tips. The soft

champagne version comes with a limited-edition cloth, featuring the exclusive Keoni print .

With all the markings of the cool and sophistication of a bygone era, SS6002 RICHMOND sits within the brands

Pinnacle range. Initial inspiration for this story comes from the intricate detailing on the metal door handles

from the Scotch & Soda shops.

This was the starting point for a richer brand story – the Evil Eye iconography - which manifests as engraved

details on nose pads and the temples with sunburst patterns. The lenses are graduated, with a complementary

tonal acetate top bar for an extra modern twist .

SS8004

SS8003

SS6002

OPTICAL RANGE

For every day optical frames, SS2002 for men has a fine metal structure which is both classic and

contemporary with its artfully crafted end pieces. The Evil Eye story has inspired the intricate diamond cut

details from the sun burst engravings along the temple tips through to the discreet

Scotch & Soda logo on the end tips.

Similarly, SS1003 for women plays with this sunburst theme on its temples but also includes coin edge detailing

on the front of the reverse half-rimless angular frame. Here again the gemstone nose pads

characterise the style for a feminine edge.

A unisex model, SS2001 is a round metal frame with a simple aesthetic and eclectic styling. Raised double

rivets to the top are a sophisticated addition, with coin ridged detailing all around the front and additional

engraved logo details on the metal work. Colour pops on the temple tips then work as a discreet and luxurious

fashion element .

All styles are not what they first seem, encouraging the consumer to travel

along the exploration trail with them.

From Amsterdam, from Everywhere.

SS2002

SS1003

SS2001

PRESS OFFICE

Elisabetta Dell ’Antonia T+44 203 011 0712 – elisabettadellantonia@mondottica.com

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