Download pdf - Essential Social Marketing Practices for Every Small Business

Essential Social Marketing Practices for Every Small Business

@jeffkorhan on Twitter

#MKPL2012 #ABA2012

Presented by Jeff Korhan January 7th and 8th, 2011

©Jeff Korhan and True Nature® 2012

2012 Business Trends

1. Human-Centric Business

2. Collaborative Markets

3. Sustainable Communities



1.  Your Profile 2.  Your Connections 3.  Everything You Share (social objects)

Social Graphs


65% of Adults Online Use Social Media


#1 Monitor Your Online Presence


#2 Get Comfortable with Authenticity


1.  Relevance 2.  Authority

Location, Expertise and Credentials

#3 Use the Language of the Web


#4 Create & Share Multi-Media Content


WEBSITE

Blog

Social Media

Inbound Links

The Source

#5 Content Management System


#6 Collaborate in Real Time and Location

• Google Maps & Places • Facebook Places • Google Profile


#7 Engage Your Communities


#8 Help Your Community


#9 Design Your Business Around Social


The Network for Business Professionals


Add Keywords to Your Title


Add Video!


Identify and Add Your Relevant Skills


Your LinkedIn Social Graph To watch this video go to this link: http://bit.ly/zt5mN5


The Most Active Site on the Web


Use Smart Lists Well


Use Location to Your Advantage



How to Get More Facebook Likes


The Most Powerful Site for Business Marketers


Creatively Complete Your Profile


Create Links and Highlights


Tell a Story with Your Hovercard


Tell a Story with Your Hovercard


Go Public with Your Message


Engage!


@jeffkorhan on Twitter

[email protected]

630-774-8350