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This Social Marketing program was presented to transportation, hospitality, and tourism professionals at the ABA Marketplace 2012 in Grapevine, TX by Jeff Korhan - an authentic, informative, and inspiring speaker who helps mainstream small businesses use social media and Internet marketing to increase their influence, enhance customer relationships, and accelerate growth.
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Essential Social Marketing Practices for Every Small Business
@jeffkorhan on Twitter
#MKPL2012 #ABA2012
Presented by Jeff Korhan January 7th and 8th, 2011
©Jeff Korhan and True Nature® 2012
2012 Business Trends
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities
©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
1. Your Profile 2. Your Connections 3. Everything You Share (social objects)
Social Graphs
©Jeff Korhan and True Nature® 2012
65% of Adults Online Use Social Media
©Jeff Korhan and True Nature® 2012
#1 Monitor Your Online Presence
©Jeff Korhan and True Nature® 2012
#2 Get Comfortable with Authenticity
©Jeff Korhan and True Nature® 2012
1. Relevance 2. Authority
Location, Expertise and Credentials
#3 Use the Language of the Web
©Jeff Korhan and True Nature® 2012
#4 Create & Share Multi-Media Content
©Jeff Korhan and True Nature® 2012
WEBSITE
Blog
Social Media
Inbound Links
The Source
#5 Content Management System
©Jeff Korhan and True Nature® 2012
#6 Collaborate in Real Time and Location
• Google Maps & Places • Facebook Places • Google Profile
©Jeff Korhan and True Nature® 2012
#7 Engage Your Communities
©Jeff Korhan and True Nature® 2012
#8 Help Your Community
©Jeff Korhan and True Nature® 2012
#9 Design Your Business Around Social
©Jeff Korhan and True Nature® 2012
The Network for Business Professionals
©Jeff Korhan and True Nature® 2012
Add Keywords to Your Title
©Jeff Korhan and True Nature® 2012
Add Video!
©Jeff Korhan and True Nature® 2012
Identify and Add Your Relevant Skills
©Jeff Korhan and True Nature® 2012
Your LinkedIn Social Graph To watch this video go to this link: http://bit.ly/zt5mN5
©Jeff Korhan and True Nature® 2012
The Most Active Site on the Web
©Jeff Korhan and True Nature® 2012
Use Smart Lists Well
©Jeff Korhan and True Nature® 2012
Use Location to Your Advantage
©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
How to Get More Facebook Likes
©Jeff Korhan and True Nature® 2012
The Most Powerful Site for Business Marketers
©Jeff Korhan and True Nature® 2012
Creatively Complete Your Profile
©Jeff Korhan and True Nature® 2012
Create Links and Highlights
©Jeff Korhan and True Nature® 2012
Tell a Story with Your Hovercard
©Jeff Korhan and True Nature® 2012
Tell a Story with Your Hovercard
©Jeff Korhan and True Nature® 2012
Go Public with Your Message
©Jeff Korhan and True Nature® 2012
Engage!
