Engaging Students in Business Education
Warren County Career CenterAugust 1, 2014
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Outline
Business Academy History and Course Offerings
Degree Statistics (U.S. and Ohio)Dual EnrollmentDifference in Credit AwardsCost ComparisonScholarshipsSpeakers, Programs, and Activities
IntroductionMyselfBusiness Academy
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Credentials/ExperienceDegrees/Licensures
Business & Accounting Major – Malone CollegeMasters in Business Administration – Webster UniversityCareer Technical Licensure – Ohio State UniversityMasters in Education – Xavier UniversityPrincipals Licensure – Xavier University
Nine years with numerous companies such as Daimler Chrysler, Givaudan Flavors, Lexis Nexis, NanYa Plastics…
Spent time as an international accountant, controller, project manager, consultant, sales, and financial manager
Began teaching Business as a satellite instructor at Kings High School through the Warren County Career Center
Assistant Director of Secondary Education
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Questions to ConsiderWhy offer a Business Academy?What courses should you offer?What are the benefits to the students?How do you get students excited about the
courses?How do you retain students in the program?Why offer dual enrollment courses in high school?How do you get approved for dual enrollment?What credits will transfer and which ones will not?Is the course rigor the same in high school as in
college?
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History of Business AcademyStarted the Business Academy in 2009One of four CTE programs at Kings offered through WCCCClassroom has 30 desktop computers, 30 iPads,
Promethean board, mobile laptop & projector cart, video conferencing equipment, and podcast equipment
First years enrollment was 160 students, 2013-14 enrollment was 245
2014-2015 Business Academy Courses
Honors Sports & Business
Management(3 transcipted credit hours)
Honors Business
Law(3 T.A.G. credit
hours)
Honors Financial Accounting
(3 T.A.G. credit hours)(fulfills graduation Personal Finance
requirement)
Why should you take these business classes in high school?• Eliminates you from taking certain courses in college• Significantly more time to learn the subject than in college• Looks good on a college application and financial scholarships• Computer simulation programs to enhance learning• Business Academy scholarship opportunities• Class field trips (NYC/Philly) and “real world” guest speakers• Compete in Business Professionals of America in Columbus, OH
and Anaheim, CA
Introduction to Business & Ethics (3 transcipted credit hours)
9th, 10th, 11th, 12th
11th &12th
Introduction to Sales & Logistics
Fundamentals of Leadership & Supervision
Money Management & Investing
(3 transcipted credit hours)(fulfills graduation Personal Finance
requirement)
Sports & Entertain
ment Marketing(3 T.A.G. credit hours) [2015-
2016]
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Honors Financial AccountingHonors Financial Accounting is a yearlong, junior/senior level honors course that will provide students with the
background and understanding to read financial reports, assess company’s financial positions, and make managerial
decisions when relating to Accounting. This course will also provide basic knowledge in preparing, processing, and
interpreting the data pertaining to business transactions from different types of external, as well as internal
investors, management, and other accounting information users. By the end of the course, students will be expected
to be able to apply a set of accounting concepts to read annual financial report of a corporation and financial ratios to assess its position. Successful completion of this course
could substitute Financial Accounting for colleges or universities in the state of Ohio.
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Honors Business LawIn this honors level course, students will explore the legal environment in which businesses operate and
study the interaction between business and the legal system. Students examine various areas of the law
which are integral to operating a business enterprise. Topics include contracts, torts, agency, Uniform
Commercial Code, ethical and criminal implications of business actions, property laws, and the legal
aspects of different business entities. In addition, we will study how laws were formed, procedures in civil and criminal cases, responsibilities of minors, being a consumer, purchasing power, purchasing insurance,
personal and real property rights, starting a business and leadership skills. Successful completion of this course could substitute Business Law I for colleges
or universities in the state of Ohio.
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International BusinessInternational Business is a yearlong, junior/senior level
course that will give students the understanding of global business needs and will help them solidify their ideas around exploration of international and domestic
business needs. This course will put emphasis on history, geography, psychology, wars, culture, and customs that
have varied in all nations and guide international business trade and transactions. Students will acquaint themselves with the growing opportunities and potential risks in doing business across international boundaries. Particular emphasis will be placed on the management of
people and resources involved in the successful designing of products, channels of distribution,
promotion, and pricing of goods or services in the global marketplace.
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Sports Entertainment & MarketingSports Entertainment and Marketing is a
yearlong, junior/senior level course that will explore and focus on the fundamental principles
and strategies associated with the sports and entertainment industry. Furthermore, this course
will provide students with an overview of the different facets and career opportunities that are
available in these fields. This course will teach the students how to
formulate strategies and understand implementation issues when dealing with sports marketing. Students will look at, dissect, and
understand contracts, opportunity costs, return on investments, etc.
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Honors Sports & Business ManagementThis course outlines the definition and evolution of sport management and will provide student with an overview of the structures within the sport industry and the management techniques that are applied.
Students will explore various careers in professional, collegiate, high school and other areas of sport
management. In addition, the student will define professional goals based on personal strengths and weaknesses in light of skills and competencies of
sport leaders.Included in the curriculum, students will get a breadth of knowledge as it pertains to business management in general. Key focus will be on environmental awareness, personnel and risk
management, policy making, and all other facets that are included in everyday business operations.
How to Get and Keep Students
“Industrial Strength Teachers” – Get the right person in front of the students (easier said than done)
Extra incentives for CTE programsClassroom environment
Case StudiesSimulationsReal World ExamplesDo your due diligence, get students to buy in
Connect with the customers, find out what they want
New Coke vs. Classic Coke
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U.S. StatisticsBusiness Degrees
Business was the most popular degree in 2007-2008, according to the 2010 Digest of Education Statistics from the U.S. Department of Education
Of the 1,601,368 bachelor's degrees awarded by degree-granting institutions, 346,972 or 22% were for degrees in business, management, marketing and related support services
The next closest degree awarded was Social Sciences with 133,789 or 8%
A bachelor's degree is often adequate for entry-level jobs, but you may need a higher degree for advancement and more technical positions
Job prospects: Employment is expected to increase approximately 28% from 2008-2018 in the field of business
SOURCE: U.S. Department of Education, National Center for Education Statistics. (2010) Digest of Education Statistics, 2009 (NCES 2010-2013.)
Employment by major occupational group, 2012 and projected 2022 (Bureau of Labor & Statistics)
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Ohio StatisticsMore than 60% of the fast-growing occupations
require at least a bachelor’s degree in Ohio.Service and professional occupations, particularly in
the fields of health, business, and education, dominate the list of occupations gaining the most employment or growing the fastest.
The top fifty occupations pay an average annual earnings of more than $59,600 in Ohio.
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Dual Enrollment Video
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What is Dual Enrollment?The Warren County Career Center offers students the opportunity to begin post-secondary education through multiple agreements with local colleges and universities prior to high school graduation.
The dual enrollment means that students may take selected high school courses through WCCC and earn credit towards high school graduation as well as, simultaneously, earn college credit.
Students participating in a dual enrollment course are enrolled in a course which satisfies both high school and college requirements.
This program was developed to allow students to begin working on their college degree earlier in their academic careers and thus complete their degree in a shorter period of time.
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Dual EnrollmentOffered through Cincinnati State Technical & Community
CollegeDual enrollment courses offered by WCCC:
Financial Accounting (3 semester credits)Business Law (3 semester credits)Marketing (3 semester credits) (n/a)Business Management (2 semester credits)
Each semester hour credit costs is currently waivedThese classes are Transfer Assurance Guide (T.A.G.)
courses and have been approved by the Ohio Board of Regents
Curriculum and content is exactly the same as it would be at CST&CC
Students have twice the amount of time to receive the curriculum in high school than at CST&CC
Advantages of Dual EnrollmentDual enrollment programs benefit a wide range of
studentsEnhances academic profile when applying to
postsecondary institutionsRigor and academic content is exactly as it would be
if taught at the postsecondary institutionStudents have more time to learn and saves moneyMakes transition to college easier, students know
what to expectTaking a dual enrollment class as a high school
student can help students find their area of interest before the pressure is on to declare a major
Students can start accumulating college credits, helping them graduate on time or even early from college
Student/Parent Cost BenefitBusiness Academy has awarded 1,465 T.A.G. credit
hoursIn total, Kings has awarded 1,893 T.A.G. credit hours
and 330 articulated/transcripted credit hours. The total cost, to date, for our students has been $43,610 (tuition not waived first three years for Cincinnati State, Engineering @ $110 per credit hour)
Tuition cost for taking these courses on the following campuses:Cincinnati State $323,002University of Cincinnati $1,000,350 (Clifton campus)The Ohio State University $1,456,065 (Columbus campus)
Studies show that students who enter an institution with college credit will have an 80% chance of graduating with a degree compared to 37%
entering with no college credit
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What is a Transfer Assurance Guide (T.A.G.) credit?
Students are guaranteed the transfer of applicable credits among Ohio’s public colleges and universities and equitable treatment in the application of credits to admissions and degree requirements. The Ohio Board of Regents established policies and procedures applicable to all state institutions of higher education to ensure that students can begin higher education at any state institution of higher education and transfer coursework and degrees to any other state institution of higher education without unnecessary duplication or institutional barriers.
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Articulated and Transcripted Credit What is articulated credit?
Articulated college credit is awarded to students who successfully complete a course/program while in high school and/or complete coursework that meets the requirements of the articulation agreement for the course/program in which the student was enrolled. These credits can be used at the institution in which the articulation agreement is for. Courses are designed to provide the same skills and competencies you would gain by taking a similar course at the local higher learning institution. Articulation agreements help avoid coursework duplication and allow students to move towards more advanced classes in their specific program. Each course/program has different requirements for awarding articulated credit, so have students check with their guidance counselor for more information.
What is transcripted credit?Graded credit is posted on your college transcript when you complete the coursework or enroll in college. The transcripted, graded credit is generally based on an end-of-course test, either developed or approved by the college faculty in the discipline area. The course could be taught in the college or high school setting. If the instruction is delivered by your high school teacher, this teacher must meet the credentialing requirements of the college. Ideally, the instructor is designated as a college adjunct instructor. Transcripted ungraded credit is posted on your college transcript when you enroll in college or complete a set number of college courses. Colleges use various codes to identify ungraded credit. This non-grade transcripted credit, most typically referred to as articulated credit, is based on secondary teacher certification or college test-out procedures.
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Scholarships2010-2011 was the first year that the Business
Academy gave away two scholarships.$600.00 Tuition Scholarship
Essay Topic: “How can I tie this article into the things I learned within the Business Academy and how can I take this learning and apply it to my future?”
IBM Laptop Scholarship Essay Topic: “Why college is important to me and what
will I gain by furthering my education?”
Over 60 essays were submitted for the scholarships
Winners picked by the Business Academy Advisory Committee
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Guest Speakers/Programs
Sarah Quick, Assistant Director of Public Relations – Green Bay
Packers
Real Money, Real WorldSimulation
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Student Activities
Business Professionals of America
Kings Bookstore
Sports Media Guide
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Field Trips
International Business in NYC
Sports Marketing at GABP
Sports Management at Cyclones
Accounting at Fifth Third MOC
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References Educational Article: http://msn.careerbuilder.com/Article/MSN-2567-
College-Internships-First-Jobs-Is-Your-Major-Marketable/?SiteId=cbmsnhp42567&sc_extcmp=JS_2567_home1>1=23000
Transfer Assurance Guides: http://regents.ohio.gov/transfer/tags/index.php
U.S. Bureau of Labor Statistics: http://www.bls.gov/
Ohio Department of Job and Family Services: http://jfs.ohio.gov/
Ohio’s High-Wage Occupations in Demand: http://ohiolmi.com/proj/projections/ohio/Buckeye50.pdf