Engaging Students in Business Education

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Engaging Students in Business Education. Rob Robison Robert.Robison@mywccc.org Warren County Career Center August 1, 2014. Outline. Introduction Myself Business Academy. Business Academy History and Course Offerings Degree Statistics (U.S. and Ohio) Dual Enrollment - PowerPoint PPT Presentation

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Business Academy & Dual Enrollment

Engaging Students in Business EducationRob RobisonRobert.Robison@mywccc.orgWarren County Career CenterAugust 1, 2014

OutlineBusiness Academy History and Course OfferingsDegree Statistics (U.S. and Ohio)Dual EnrollmentDifference in Credit AwardsCost ComparisonScholarshipsSpeakers, Programs, and Activities

2IntroductionMyselfBusiness Academy

Credentials/ExperienceDegrees/LicensuresBusiness & Accounting Major Malone CollegeMasters in Business Administration Webster UniversityCareer Technical Licensure Ohio State UniversityMasters in Education Xavier UniversityPrincipals Licensure Xavier UniversityNine years with numerous companies such as Daimler Chrysler, Givaudan Flavors, Lexis Nexis, NanYa PlasticsSpent time as an international accountant, controller, project manager, consultant, sales, and financial managerBegan teaching Business as a satellite instructor at Kings High School through the Warren County Career CenterAssistant Director of Secondary Education

3Questions to ConsiderWhy offer a Business Academy?What courses should you offer?What are the benefits to the students?How do you get students excited about the courses?How do you retain students in the program?Why offer dual enrollment courses in high school?How do you get approved for dual enrollment?What credits will transfer and which ones will not?Is the course rigor the same in high school as in college?

4History of Business AcademyStarted the Business Academy in 2009One of four CTE programs at Kings offered through WCCCClassroom has 30 desktop computers, 30 iPads, Promethean board, mobile laptop & projector cart, video conferencing equipment, and podcast equipmentFirst years enrollment was 160 students, 2013-14 enrollment was 245


2014-2015 Business Academy CoursesHonors Sports & Business Management(3 transcipted credit hours)Honors Business Law(3 T.A.G. credit hours)Honors Financial Accounting(3 T.A.G. credit hours)(fulfills graduation Personal Finance requirement)Why should you take these business classes in high school?Eliminates you from taking certain courses in collegeSignificantly more time to learn the subject than in collegeLooks good on a college application and financial scholarshipsComputer simulation programs to enhance learningBusiness Academy scholarship opportunitiesClass field trips (NYC/Philly) and real world guest speakersCompete in Business Professionals of America in Columbus, OH and Anaheim, CAIntroduction to Business & Ethics (3 transcipted credit hours)9th, 10th, 11th, 12th 11th &12th Introduction to Sales & LogisticsFundamentals of Leadership & SupervisionMoney Management & Investing(3 transcipted credit hours)(fulfills graduation Personal Finance requirement)Sports & Entertainment Marketing(3 T.A.G. credit hours) [2015-2016]6Honors Financial AccountingHonors Financial Accounting is a yearlong, junior/senior level honors course that will provide students with the background and understanding to read financial reports, assess companys financial positions, and make managerial decisions when relating to Accounting. This course will also provide basic knowledge in preparing, processing, and interpreting the data pertaining to business transactions from different types of external, as well as internal investors, management, and other accounting information users. By the end of the course, students will be expected to be able to apply a set of accounting concepts to read annual financial report of a corporation and financial ratios to assess its position. Successful completion of this course could substitute Financial Accounting for colleges or universities in the state of Ohio.

7Honors Business LawIn this honors level course, students will explore the legal environment in which businesses operate and study the interaction between business and the legal system. Students examine various areas of the law which are integral to operating a business enterprise. Topics include contracts, torts, agency, Uniform Commercial Code, ethical and criminal implications of business actions, property laws, and the legal aspects of different business entities. In addition, we will study how laws were formed, procedures in civil and criminal cases, responsibilities of minors, being a consumer, purchasing power, purchasing insurance, personal and real property rights, starting a business and leadership skills. Successful completion of this course could substitute Business Law I for colleges or universities in the state of Ohio.

8International BusinessInternational Business is a yearlong, junior/senior level course that will give students the understanding of global business needs and will help them solidify their ideas around exploration of international and domestic business needs. This course will put emphasis on history, geography, psychology, wars, culture, and customs that have varied in all nations and guide international business trade and transactions. Students will acquaint themselves with the growing opportunities and potential risks in doing business across international boundaries. Particular emphasis will be placed on the management of people and resources involved in the successful designing of products, channels of distribution, promotion, and pricing of goods or services in the global marketplace.

9Sports Entertainment & MarketingSports Entertainment and Marketing is a yearlong, junior/senior level course that will explore and focus on the fundamental principles and strategies associated with the sports and entertainment industry. Furthermore, this course will provide students with an overview of the different facets and career opportunities that are available in these fields. This course will teach the students how to formulate strategies and understand implementation issues when dealing with sports marketing. Students will look at, dissect, and understand contracts, opportunity costs, return on investments, etc.

10Honors Sports & Business ManagementThis course outlines the definition and evolution of sport management and will provide student with an overview of the structures within the sport industry and the management techniques that are applied. Students will explore various careers in professional, collegiate, high school and other areas of sport management. In addition, the student will define professional goals based on personal strengths and weaknesses in light of skills and competencies of sport leaders.Included in the curriculum, students will get a breadth of knowledge as it pertains to business management in general. Key focus will be on environmental awareness, personnel and risk management, policy making, and all other facets that are included in everyday business operations.

11How to Get and Keep StudentsIndustrial Strength Teachers Get the right person in front of the students (easier said than done)Extra incentives for CTE programsClassroom environmentCase StudiesSimulationsReal World ExamplesDo your due diligence, get students to buy inConnect with the customers, find out what they wantNew Coke vs. Classic Coke

U.S. StatisticsBusiness DegreesBusiness was the most popular degree in 2007-2008, according to the 2010 Digest of Education Statistics from the U.S. Department of EducationOf the 1,601,368 bachelor's degrees awarded by degree-granting institutions, 346,972 or 22% were for degrees in business, management, marketing and related support servicesThe next closest degree awarded was Social Sciences with 133,789 or 8%A bachelor's degree is often adequate for entry-level jobs, but you may need a higher degree for advancement and more technical positionsJob prospects: Employment is expected to increase approximately 28% from 2008-2018 in the field of business

SOURCE: U.S. Department of Education, National Center for Education Statistics. (2010) Digest of Education Statistics, 2009 (NCES 2010-2013.)

13Employment by major occupational group, 2012 and projected 2022 (Bureau of Labor & Statistics)

Ohio StatisticsMore than 60% of the fast-growing occupations require at least a bachelors degree in Ohio.Service and professional occupations, particularly in the fields of health, business, and education, dominate the list of occupations gaining the most employment or growing the fastest.The top fifty occupations pay an average annual earnings of more than $59,600 in Ohio.




Dual Enrollment Video18

What is Dual Enrollment?The Warren County Career Center offers students the opportunity to begin post-secondary education through multiple agreements with local colleges and universities prior to high school graduation.

The dual enrollment means that students may take selected high school courses through WCCC and earn credit towards high school graduation as well as, simultaneously, earn college credit.

Students participating in a dual enrollment course are enrolled in a course which satisfies both high school and college requirements.

This program was developed to allow students to begin working on their college degree earlier in their academic careers and thus complete their degree in a shorter period of time.

19Dual EnrollmentOffered through Cincinnati State Technical & Community CollegeDual enrollment courses offered by WCCC:Financial Accounting (3 semester credits)Business Law (3 semester credits)Marketing (3 semester credits) (n/a)Business Management (2 semester credits)Each semester hour credit costs is currently waivedThese classes are Transfer Assurance Guide (T.A.G.) courses and have been approved by the Ohio Board of RegentsCurriculum and content is exactly the same as it would be at CST&CCStudents have twice the amount of time to receive the curriculum in high school than at C