Traditional web content management solutions aim to make it easy for non-technical usersto create content with simple-to-use, fill-in-the-blanks forms and WYSIWYG (What YouSee Is What You Get) editors. The concept is to separate content development from layoutand let the web professionals manage how web content is targeted, published, andpresented to customers.

But this approach has proven to be lengthy and expensive, requiring significant ITinvolvement and creating a web development bottleneck for new business initiatives. Inaddition, it has provided business users with little direct control over the layout, function-ality, and management of their intranets, extranets, and public sites. These professionalsare looking for greater control in order to ensure that this critical communications vehicleis meeting their business objectives.

Next-generation web content managementCustomers, partners, employees, and investors have turned to the Web as a primarycommunications channel because it has proven itself as a relevant, timely, personalizedform of communication. As the Web has become business critical, so has involvingbusiness professionals directly in how information is communicated. These professionals,often referred to as knowledge workers, are demanding greater control over theprocess: creating content, modifying the design, deploying web applications, settingpersonalization, creating new sites, and so forth.

Built on EMC® Documentum® Web Publisher, the next generation of web contentmanagement solutions gives business professionals greater control over websites byincreasing ease-of-use and leveraging the IT efficiencies of a centralized infrastructure.Responsibility for individual sites is devolved to the business users closest to day-to-dayoperations. The result is a streamlined web content creation-to-publishing process thatis aligned with business requirements and that makes the overall management of webproperties far more efficient and less expensive.

Reduce web development bottlenecks and empowerbusiness professionals to take greater control of websites

Data Sheet

EMC Documentum Web Publisher Page Builder

The Big Picture

• Manage and build web pagesfrom reusable static or dynamiccomponents with no coding in asecure, manageable way

• Rapidly design web pages, contribute content, or launch newmicrosites that show how live content and layout will appear

• Browse websites and select contentor layout, and an appropriate editorwill provide instant access to makemodifications

• Use the design tool of your choice,such as Dreamweaver, and importits templates to Page Builder

• Utilize the XML storage format,while hiding complexity, includingschema validation, efficientparsing-processing, and renderingto multiple markup languages

EMC Documentum Web Publisher Page Builder takes full advantage of establishedpublishing processes and all the content services available from an enterprise contentmanagement platform, including digital asset management, compliance, and enterprisescalability. Page Builder combines content creation roles and tools with site design in arevolutionary user interface.

A revolutionary approachPage Builder is a revolutionary approach to web content management that allowsnon-technical business users to utilize the WYSIWYG (What You See Is What You Get)editor to create content and layout (page design) and to deploy web applications suchas Java script, blogs, and other external content sources. The new editor combinesease-of-use with powerful capabilities formerly found in complex design tools. Both contentcreators and web designers use a full browser-based editor, requiring no programmingknowledge. The browser-based editor easily fits in IT environments without the needfor downloading applets or ActiveX controls.

EMC Documentum Web Publisher Page Builder—WYSIWYG editing for content and web design

EMC Documentum Web Publishing Architecture

How it worksUsing Page Builder, knowledge workers can navigate through existing websites andselect the page or individual component to edit. Or they can build a web page fromscratch simply by adding rows and columns and defining the sections: header, footer,navigation, content area, and others. During the creation process, users have the abilityto lock and unlock every component, as well as select the preview function to see whatthe page looks like in context of the entire site.

When creating a web page, Page Builder supports the editing and deployment of multiplecontent types, such as rich text, plain text, images, hyperlinks, navigation, movies(Flash, Windows Media Player), layouts, and external components.

With the help of simple, context-sensitive menus, users can create practically an unlimitednumber of arbitrary page layouts. The content is stored in the repository as an XML fileand rendered using XSLT. Each page template is stored on the server as an XML documentand the structure is driven by the XML Schema. Among other things, Schema defineswhich elements are allowed and where they are allowed. It also defines the details ofeach content element, for example, its attributes and default values.

Unlike other editors, Page Builder supports web content transformations out of thebox—web developers do not need to design a new XSL Content validation and updatesare performed on the server-side using XSL. In certain cases this is done asynchro-nously, while browser-side updates (non-persistent) are performed to improve userinterface responsiveness.

Page Builder in in-context-editing mode, where the non-technical user simply clicks on the components

and edits the content. The user has selected the rich text component and is able to make edits "in-line"

with the page

EMC Corporation

HopkintonMassachusetts01748-9103

1-508-435-1000In North America 1-866-464-7381

EMC2, EMC, and where information lives are trademarks of EMC Corporation. Documentum is a registered trademark of EMC Corporation. Allother trademarks used herein are the property oftheir respective owners.

© Copyright 2006 EMC Corporation. All rights reserved. Published in the USA. 12/06

Data SheetS12001206V1

www.EMC.com

SummaryPage Builder supports the three key activities for creating compelling sites.

• Navigate and edit content “in-line”

• Embedded rich text editor, plain text, movie deployment,and more

• Lockable content areas ensure authors edit their content

• Insert and manage external components: java script, blogs,and others

• Instant preview

• Create pages from scratch—adding rows and columns

• Manage and convert third party templates, such asDreamweaver

• No programming skills required

• Assign files CSS to templates or components. CSS supported

• Content is stored in the repository as an XML file

• Use WYSIWYG layout management to define how externalcomponents are deployed, for example: rotating banners(java script), forms, blogs, and more

• Blueprint technology defines how templates and types ofcomponents are deployed. Manage multiple blueprints forunique site requirements

A more advanced user has the ability to edit the layout as well as the content, including the ability to

insert a row, insert a new component, or lock both the content and the layout

Authoring content—next generationin-context editing

Designing pages—build and manage web page templates

Deploying and managing reusablecomponents—including web applications

Take the Next Step

To learn more about EMC Documentum Web Publisher Page Builder, visit us online at

hhttttpp::////ssooffttwwaarree..EEMMCC..ccoomm or call 880000..660077..99554466 (or outside the U.S.: +1.925.600.6754).