CROSSING BORDERS __________________________________
e-Commerce driven Innovation in the Postal Operation
Levente Laszlo, Magyar Posta Budapest, June 12, 2012
� 21st century and the future trends
� eCommerce is THE OPPORTUNITY for postal operators
� We need a COMON PLATFORM� We need a COMON PLATFORM
� Briefly about Magyar Posta International Business Unit
� World is changing … very fast … too fast …
� Then and Now
� Then and Now
� Global Postal Trends we all know
� B2C Market is Postal Operators’ market
� e-commerce is growing double digit globally
� What are we Postal Operators doing ?
� The Postal Platform of the 21st century
� The Postal Platform of the 21st century is changin g very fast !
� Communication = driven by the Sender � Delivery of goods = driven by the Recipient/Receiver
� This is the biggest opportunity for postal operators ever !
� e-commerce stakeholders
� European eCommerce market – facts
� EU commission aims to double eCommerce sales in Europe by 2015
13,4 %
� European eCommercemarket annual growth
6,8 %
3,4 %
6,8 %
� There are several possibilities for integration
� eCommerce–Platform = the Opportunity
� 22,8 million of SMEs in EU� Unique sector where unemployment can be reduced� Postal Operators are the „ most important link ”
eCommerce SME Platform
� Platform = standardization for the members
Beside of different pricing, labels, delivery procedures we should procedures we should using comun technology instead of „bilateral agreements”.
Let’s start with the labels !
� Hungary - on the EU online landscape
� Online shopping (goods and services) in the last 12 month
� Online shopping delivered by postal operators in the last 12 month � Online shopping delivered by postal operators in the last 12 month
� Hungary – expectation for 2012 online spend
� On-line spend has reached by the end of 2012, EUR 550 million
Aprox.1,5 million transactions in 2010
Source: GKIeNET
Increase of 25% during the downturn
� No. 1. strategic program = eCommerce Program
� Magyar Posta International on the way of its eComme rce Program
2008 2010 2011 2012 2013
Signing EPG Entering on Romania
E-label
Web-based e-shipper solution
Mail order fulfillment
EPG - ERS
Magyar Posta FTP
Databasemanagement
Multiple delivery
� Magyar Posta „all inclusive e-commerce” business mode l
1 Distribution of unaddressed items
2
4
5Distribution of addressed items
COD
Reverse Logistics Management (ERS)
.
3
Management (ERS)
Distribution of parcel items
6 Reports
� International strategy - milestones 2005 - 2015
Traditional internationalservice
- 2004
Regional postal operator„CROSSING BORDERS”
2010 - 2015
2005 - 2009
„ Earning the right to play on international market ”
• improving distribution
• Multilevel strategic partnerships
• improving distribution quality
• joining REIMS-East
• joining IPC-IDM
• joining IPC-EPG
• improvement of the product portfolio
• joining Pay-for-Performance EMS
• bilateral agreements & partnerships
• outbound and inbound standard postal products
• UPU-conform product-portfolio
• new sales & distribution channels in CEE-region
• tailor-made „commercial”product portfolio
• low cost CEE logistic network
• focusing extensively on the customers’ needs (IT-support, GIS, web 2.0 support)
� Budapest HUB – the regional access point
The regional HUB offers:
� „point of entry” for all the customers outside of EU and from oversea (CN, US, etc.)
� Regional distribution service� Customs clearance
� The International HUB located on Budapest airport