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15-08-06 Client Name
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DOES SOCIAL MEDIA TRANSLATE TO REVENUE?
Presented by: Yohan Perez
Founder and Chief Marketing Officer
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SOCIAL MEDIA MARKETING
Lots of buzz around social media platforms
Many brands have become an overnight success by leveraging social media
How do new brands take advantage of this recent trend?
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STEP 1 – EARN YOUR FOLLOWERS!
Know your target audience (demo & geo)
Gain their trust and
develop interest with community content
Keep them engaged on a consistent basis
STEP 2 – ADOPT A SOCIAL CULTURE!
What does your brand/company stand for?
What does your audience engage with?
Respond to User Requests
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STEP 3– USE THE RIGHT SOCIAL MEDIA NETWORKS
Where is your audience most active? When is your audience most active?
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IMPACT OF SOCIAL MEDIA
Social Media played a big impact in spreading awareness for ALS:
Campaign Raised:
$115 million
As of August 2014, it had resulted in 1.2 million related Facebook videos and 2.2 million Twitter mentions.
People were positively “pressured” in participating on social media channels
Created Personal Involvement
Made everyone feel like they made a positive impact towards a worthy cause.
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IMPACT OF SOCIAL MEDIA Social Media also impacts the decisions made in your household!
Coca-Cola’s “Share a Coke” campaign started in Australia in 2011 & expanded to more than 50 countries before going viral in the USA during the summer of 2014.
People find personalization downright irresistible.
Coca-Cola took the 250 more popular teen and millennial names in the U.S. – and also included nicknames such as “Bestie” and “Wingman”.
This campaign resulted in a 7% increase in Coke consumption!
The hashtag #ShareACoke was widely used and social media was integral in increasing brand awareness organically.
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IMPACT OF SOCIAL MEDIA Social Media has the power to change a business overnight:
Dollar Shave Club is a prime example
The video generated 4.75 Million Views in the 1st three months
12,000 people signed up within the first 48 hrs. of the debut on YouTube
The site crashed within 3 hrs. due to the amount of orders
Production costs totalled only $4,500
$9.8 million secured by investors in Nov. 2012
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IMPACT OF SOCIAL MEDIA It was a campaign so successful that the Dollar Beard Club rode it’s coattails!
To shave or not to shave….now that is the true question!
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Create a buzz about CrownRing on social platforms Create consumer participation and awareness
Contest to drive follower engagement
Create new sales channels
RANK’S SOCIAL SUCCESSES CROWNRING
Social Media Overview, June 2014
14,313 Facebook fans
1,171 Twitter Followers
1,097 Pinterest Followers
822 Instagram Followers
The following were the objectives for CrownRing’s campaign:
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RANK’S SOCIAL SUCCESSES
• 107,000 Facebook Fans
• 140,000 Pinterest Followers
• 5,800 Instagram Followers
• 6,800 Twitter Followers
Active and Engaged Audience
CROWNRING What a difference a year makes!
RANK’S SOCIAL SUCCESSES
Social takes time, testing and proper budgeting:
Launching several interactive contests
Asking for users to share their wedding/love stories
Sharing user generated content
Investing in social media advertising to increase content reach
Developing strategic social calendars based on the
type of content users engaged with previously
CrownRing has seen tremendous growth in engagement per post over the past year.
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Create a buzz by leveraging social influencers:
THE POWER OF INFLUENCERS
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Kylie Jenner of the Kardashian clan leverages her massive Instagram following (31.5M followers) to promote both Lyfe Tea and CocoWhite UK.
Chiara Ferragni has become one of the most prolific names in digital fashion. With 4.4m Instagram followers and 1.1M Facebook fans, her reach and influence is unmatched.
Create a buzz by leveraging social influencers:
THE POWER OF INFLUENCERS
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Social proof plays a significant role in influencing a customer’s purchase decision:
THE POWER OF INFLUENCERS
92% of consumers have more trust for a peer recommendation than a message directly coming from a bran
78% of online users will research a product, services, or company before making a final purchase decision
33% more sales are driven via brand ambassadors than average customers
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WRAPPING IT UP
Choosing the right target audience
Understanding where your audience is most active and how to engage them Investing time and energy into testing new concepts Leveraging social media advertising to increase branding and awareness
Success with social media is largely dependent on:
THANK YOU!