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15-08-06 Client Name

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DOES SOCIAL MEDIA TRANSLATE TO REVENUE?

Presented by: Yohan Perez

Founder and Chief Marketing Officer

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SOCIAL MEDIA MARKETING

  Lots of buzz around social media platforms

 Many brands have become an overnight success by leveraging social media

 How do new brands take advantage of this recent trend?

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STEP 1 – EARN YOUR FOLLOWERS!

  Know your target audience (demo & geo)

  Gain their trust and

develop interest with community content

  Keep them engaged on a consistent basis

STEP 2 – ADOPT A SOCIAL CULTURE!

  What does your brand/company stand for?

  What does your audience engage with?

  Respond to User Requests

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STEP 3– USE THE RIGHT SOCIAL MEDIA NETWORKS

  Where is your audience most active?   When is your audience most active?

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IMPACT OF SOCIAL MEDIA

Social Media played a big impact in spreading awareness for ALS:

 Campaign Raised:

$115 million

 As of August 2014, it had resulted in 1.2 million related Facebook videos and 2.2 million Twitter mentions.

 People were positively “pressured” in participating on social media channels

 Created Personal Involvement

 Made everyone feel like they made a positive impact towards a worthy cause.

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IMPACT OF SOCIAL MEDIA Social Media also impacts the decisions made in your household!

Coca-Cola’s “Share a Coke” campaign started in Australia in 2011 & expanded to more than 50 countries before going viral in the USA during the summer of 2014.

 People find personalization downright irresistible.

 Coca-Cola took the 250 more popular teen and millennial names in the U.S. – and also included nicknames such as “Bestie” and “Wingman”.

 This campaign resulted in a 7% increase in Coke consumption!

 The hashtag #ShareACoke was widely used and social media was integral in increasing brand awareness organically.

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IMPACT OF SOCIAL MEDIA Social Media has the power to change a business overnight:

Dollar Shave Club is a prime example

  The video generated 4.75 Million Views in the 1st three months

  12,000 people signed up within the first 48 hrs. of the debut on YouTube

  The site crashed within 3 hrs. due to the amount of orders

  Production costs totalled only $4,500

  $9.8 million secured by investors in Nov. 2012

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IMPACT OF SOCIAL MEDIA It was a campaign so successful that the Dollar Beard Club rode it’s coattails!

To shave or not to shave….now that is the true question!

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 Create a buzz about CrownRing on social platforms  Create consumer participation and awareness

 Contest to drive follower engagement

 Create new sales channels

RANK’S SOCIAL SUCCESSES CROWNRING

Social Media Overview, June 2014

14,313 Facebook fans

1,171 Twitter Followers

1,097 Pinterest Followers

822 Instagram Followers

The following were the objectives for CrownRing’s campaign:

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RANK’S SOCIAL SUCCESSES

•  107,000 Facebook Fans

•  140,000 Pinterest Followers

•  5,800 Instagram Followers

•  6,800 Twitter Followers

Active and Engaged Audience

CROWNRING What a difference a year makes!

RANK’S SOCIAL SUCCESSES

Social takes time, testing and proper budgeting:

 Launching several interactive contests

 Asking for users to share their wedding/love stories

 Sharing user generated content

 Investing in social media advertising to increase content reach

 Developing strategic social calendars based on the

type of content users engaged with previously

CrownRing has seen tremendous growth in engagement per post over the past year.

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Create a buzz by leveraging social influencers:

THE POWER OF INFLUENCERS

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Kylie Jenner of the Kardashian clan leverages her massive Instagram following (31.5M followers) to promote both Lyfe Tea and CocoWhite UK.

Chiara Ferragni has become one of the most prolific names in digital fashion. With 4.4m Instagram followers and 1.1M Facebook fans, her reach and influence is unmatched.

Create a buzz by leveraging social influencers:

THE POWER OF INFLUENCERS

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Social proof plays a significant role in influencing a customer’s purchase decision:

THE POWER OF INFLUENCERS

  92% of consumers have more trust for a peer recommendation than a message directly coming from a bran

  78% of online users will research a product, services, or company before making a final purchase decision

  33% more sales are driven via brand ambassadors than average customers

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WRAPPING IT UP

 Choosing the right target audience

 Understanding where your audience is most active and how to engage them  Investing time and energy into testing new concepts  Leveraging social media advertising to increase branding and awareness

Success with social media is largely dependent on:

THANK YOU!