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About MeMy name is Ryan Busch, I have been a marketer for the last 10 years and a teacher for a My name is Ryan Busch, I have been a marketer for the last 10 years and a teacher for a little more than 2 years.
Professionally, I work in marketing and product management and development--specifically in educational marketing and technologies since 2005. I currently serve as a consultant on social media and digital marketing programs in the higher education space, and I am also the Chief Marketing Officer for Piccolo International University.
I am married to my best friend and we have a happy home with two wonderful dogs. I am a classically trained musician whose interests, in the last 10-15 years, have moved more towards European folk music with a little electric guitar playing to boot. Consequently, I have a collection of accordions, concertinas, saxophones, and penny whistles--plus a Gibson Les Paul knock-off--that I play whenever I get a chance.
Last bit of info: I have eaten fire, gone skydiving, and milked cows--but never all at the same time :)
Piccolo International University• http://onlinepiu.com/about/vision-and-mission.aspx•Digital Marketing Certificates: http://onlinepiu.com/digital-marketing-certificate-program/•Bachelor’s Degree: http://onlinepiu.com/bachelor-degree-in-digital-marketing/
These LecturesThis is a highly innovative concept—these lectures blend live lecture, with for-credit online college courses—congratulations on being a part of the future of higher education!
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1. Selling what to who
2. Selling what and how2. Selling what and how
3. What is sold where
4. When offered why bought
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1. Market Penetration used to sell more existing products to existing markets.
1. Improve Efficiencies1. Improve Efficiencies
2. Market Development used to sell existing products into new markets.
1. Domestic/International Businesses
3. Product Development used sell new products to existing markets.
1. Add Value to Customer
4. Diversification used to sell new products into new markets.
1. Add Value/Increase Efficiencies for Business
(Chaffey et al, 2006, Pp. 176-178).
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iTunes versus Amazon
• iTunes-for your iPod• iTunes-for your iPod
• Amazon-not device specific
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•Selling through Digital/Internet distribution channels in context with other channels
•Offering through Digital/Internet communications channels in context with other channels•Offering through Digital/Internet communications channels in context with other channels
•Balance of use for different Digital/Internet communications channels
•Campaigns versus continual communications
•7S
•Strategy
•Structure
•Systems
•Staff
•Style
•Skills
•Superordinate Goals
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Lecture Schedule
Click Here to View and Join—please share it with your friends!
http://edufire.com/classes/11167-digital-marketing-dmk201-at-www-onlinepiu-
com/schedule
Lecture 1:Thursday Dec 3 at 6:00 PM (all times Arizona)
Lecture 2:Thursday Dec 10 at 6:00 PM
Lecture 3:Thursday Dec 17 at 6:00 PM
Lecture 4:Thursday Jan 7 at 6:00 PM
Lecture 5:Thursday Jan 14 at 6:00 PM
Lecture 6:Thursday Jan 21 at 6:00 PM
Lecture 7:Thursday Jan 28 at 6:00 PM
Lecture 8:Thursday Feb 4 at 6:00 PM
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