DMK201 Lecture 4

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About MeMy name is Ryan Busch, I have been a marketer for the last 10 years and a teacher for a My name is Ryan Busch, I have been a marketer for the last 10 years and a teacher for a little more than 2 years.

Professionally, I work in marketing and product management and development--specifically in educational marketing and technologies since 2005. I currently serve as a consultant on social media and digital marketing programs in the higher education space, and I am also the Chief Marketing Officer for Piccolo International University.

I am married to my best friend and we have a happy home with two wonderful dogs. I am a classically trained musician whose interests, in the last 10-15 years, have moved more towards European folk music with a little electric guitar playing to boot. Consequently, I have a collection of accordions, concertinas, saxophones, and penny whistles--plus a Gibson Les Paul knock-off--that I play whenever I get a chance.

Last bit of info: I have eaten fire, gone skydiving, and milked cows--but never all at the same time :)

Piccolo International University• http://onlinepiu.com/about/vision-and-mission.aspx•Digital Marketing Certificates: http://onlinepiu.com/digital-marketing-certificate-program/•Bachelor’s Degree: http://onlinepiu.com/bachelor-degree-in-digital-marketing/

These LecturesThis is a highly innovative concept—these lectures blend live lecture, with for-credit online college courses—congratulations on being a part of the future of higher education!

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1. Selling what to who

2. Selling what and how2. Selling what and how

3. What is sold where

4. When offered why bought

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1. Market Penetration used to sell more existing products to existing markets.

1. Improve Efficiencies1. Improve Efficiencies

2. Market Development used to sell existing products into new markets.

1. Domestic/International Businesses

3. Product Development used sell new products to existing markets.

1. Add Value to Customer

4. Diversification used to sell new products into new markets.

1. Add Value/Increase Efficiencies for Business

(Chaffey et al, 2006, Pp. 176-178).

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iTunes versus Amazon

• iTunes-for your iPod• iTunes-for your iPod

• Amazon-not device specific

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•Selling through Digital/Internet distribution channels in context with other channels

•Offering through Digital/Internet communications channels in context with other channels•Offering through Digital/Internet communications channels in context with other channels

•Balance of use for different Digital/Internet communications channels

•Campaigns versus continual communications

•7S

•Strategy

•Structure

•Systems

•Staff

•Style

•Skills

•Superordinate Goals

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Lecture Schedule

Click Here to View and Join—please share it with your friends!

http://edufire.com/classes/11167-digital-marketing-dmk201-at-www-onlinepiu-

com/schedule

Lecture 1:Thursday Dec 3 at 6:00 PM (all times Arizona)

Lecture 2:Thursday Dec 10 at 6:00 PM

Lecture 3:Thursday Dec 17 at 6:00 PM

Lecture 4:Thursday Jan 7 at 6:00 PM




Lecture 8:Thursday Feb 4 at 6:00 PM

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