C AU G H T U P I N T H E M O M E N T
This is a story about moments. It starts with a moment of inspiration.
Moments, abused.
Acknowledgment and reciprocity was the key.
Fast Company’s Top 50 Most Innovative Companies in the World (WE BEAT MICROSOFT!)
Our evolution: what other moments were in a consumer’s day?
Soon, we found moments everywhere. 510 million of them per month.
1,500 apps integrated. 75 million devices each month.
39 million rewards delivered per month.
It wasn’t just about a reward. It was about feeling acknowledged.
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Advertising + Loyalty
have completed a to-do list. women have logged a run. moms have bookmarked a recipe in Moscow. !
23,454 6,545 34
Why moments? !
Twitter is a series of ‘now’ moments, while there are other platforms that are about yesterday's moments. Marketing is all about owning the ‘now’ moment. “
- Adam Bain, CRO, Twitter
Mobile Search MoMentSUnderStanding how Mobile driveS converSionS
3 of 4 mobile searches trigger follow-up actions
Mobile searches drive valuable
outcomes for businesses
Actions triggered by mobile search
also happen very quickly
of conversions (store visit, phone call or purchase) happening within an hour55%
On average, each mobile search triggers
Mobile search is always on, happening
on the go, at home and at work
of mobile searches occur at home or work; 17% on the go77%
36% 25%
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Shopping queries are 2x more likely to be in storeMobile Search Ads
Mobile is a series of moments.
MORNING
AFTERNOONE
VENING
LOGGEDworkout
MAKESplaylist
FINISHESto-do list
ACHIEVEShigh score
WATCHESnew show
REVIEWSnew recipe
We live in moments. We consume in moments. We want things now.
TIMELINESS TIME-OF-DAY, MINDSET, FREQUENCY
HISTORICAL REDEMPTION RE-REWARDING
VELOCITY, TIME OF DAYVELOCITY, TIME OF DAY
UNIQUE INSIGHTS DEFINING MOMENTS TO OWN
PMT
MORNING
AFTERNOONE
VENING
Precision Moments Targeting by Kiip
Native not only in UX, but in the moment itself.
Understanding and pinpointing emotion.
Billions of moments, billions of opportunities to delight.
A crisis in consumers’ mindsets.
MomentsMoments
Media
Conversion
CRM/Loyalty
Data
Social
Content/Creative
Doing more with the moment.
Building loyalty in the moment.
Moments off the device.
Looking beyond: moments off the device. The right reward for the right moment.
Doing it right. !
Best Practice: Natural Moments
Serendipity, surprise, delight, and respect.
It’s about being human.
WHAT’S YOUR MOMENT?
SPORTS
COOKING
CELEBRATION
PRODUCTIVITY
JFDI
CLUMSY
BEAUTY
SOCIAL
UNPARALLELED
WINNING
GOALS
WINNING
DINING