DIGNITY AT WORKBRAND GUIDELINES.
02 Contents02 Introduction03 GiveRespectGetRespectlogo04 CampaignElements A3Postersx4 A5Leaflet
06 SupportingMaterials Advert Screensaver Popupbannerstand Minidisplaycube Pen Emailsignature Webbanner Pinbadge
14 Toolkit Introleaflet Literaturereview Workplacestoriesx8 Howtoguidesx4 Discussionguide
introduCtionCommunication,Communication,Communication.
Wecan’tcommunicateenoughifwewanttobuildadignifiedworkplace.Thetypeofworkplacewherepeoplecanbethemselves,somewherewerepeoplesaythankyou(andmeanit)andsomewherewherepeoplelearnfrommistakes.
ThisbookletdetailsthecontentofthedesignassetsCDRomsothatyoucanaccessalltheelementsyouneedtopromoterespectinyourworkplace.
Toeaseaccessibilitywe’veprovidedA5andA4versionsofmostelementsandwherewecanwe’vemadewordfilesavailabletoo.
Thedesignassetsalsoincludeanumberofcomponentsthataren’tinthetoolkit,electronicresourcessuchasscreensaversande-mailsignaturesforexample,aswellasartworkforpromotionalitemssuchaspopupstandsandbadges.Wethinkitwouldbeagreatideatogivebadgestoyourconfidentialcontactsorworkplacechampions,oryoumightdecidetoawardthebadgestostaffwhohavegonethatextramiletomaketheworkplacewelcomingforall.
Whateveryouwanttodo,howeveryouwanttodoit,wethinkwe’vegivenyouthetoolstogettheconversationstarted.
Whenyouworkatit,RespectWorks
03 Give respeCt Get respeCt LoGo
TheLogoTheGiveRespectGetRespectlogoshouldneverbemanipulatedinanyway.e.g.neverbesqueezedorstretchedtofitonapage.
ArtworkTherearethreeartworkfiles.OneisanAdobeIllustratorEPSwhichisforuseifcreatingnewpostersetc.Theothertwofilesarejpegsforgeneraluse.The...hi.jpgishigherqualitywhilstthe...lo.jpgisgenerallyforscreenuse,emailetc.
ColoursThelogoisfourcolourprocess,CMYK.
FilenamesNHSDAWGiveRespectGetRespect.epsNHSDAWGiveRespectGetRespectlo.jpgNHSDAWGiveRespectGetRespecthi.jpg
(Nodignityatworkstrapline)NHSGiveRespectGetRespect.epsNHSGiveRespectGetRespectlo.jpgNHSGiveRespectGetRespecthi.jpg
04 posters (x4) A3
ArtworkTheartworkfileisanAdobeAcrobatprintreadyPdf.Itcanbesentouttoanexternalprinterorprintedin-house.
ColoursFilesarefourcolourprocess,CMYK.
Filenames01:NHSDAWA3PosterCream.pdf02:NHSDAWA3PosterDrip.pdf03:NHSDAWA3PosterVitamins.pdf04:NHSDAWA3PosterGel.pdf
APPLY LIBERALLY FOR AN IMPROVED WORKLIFE.
AVAILABLE FROM ALL GOOD WORKPLACES.
ADD A LITTLE RESPECT FOR A BETTER WORK PLACE.
USE EVERYDAY TO CREATEA BETTER WORKPLACE.
01
03
02
04
05 LeAfLet A4 & A5
ArtworkTheartworkfileisanAdobeAcrobatprintreadyPdf.Itcanbesentouttoanexternalprinterorprintedin-house.
ColoursFilesarefourcolourprocess,CMYK.
FilenameNHSDAWA4Leaflet.pdfNHSDAWA5Leaflet.pdf
APPLY LIBERALLY FOR AN IMPROVED WORKLIFE.
06 Adverts
ArtworkThefileisanAdobeIllustratorfilewhichiseditable.AlltheelementsarethesameastheposterandcanbefoundintheCampaignLinksfolderontheDisc.
ColoursFilesarefourcolourprocess,CMYK.
FilenameNHSDAWAdvert.pdfNHSDAWAdvert.ai
SizeArtworkissetupat89mmx110mm.Thisisjustanexampleasadvertsizeswillvaryfrompublicationtopublicationandsowillmostlikelyneedre-sized.
APPLY LIBERALLY FOR AN IMPROVED WORKLIFE.
07 sCreensAvers (x2)
ArtworkThefileisanAdobeIllustratorfilewhichiseditable.AlltheelementscanbefoundintheCampaignLinksfolderontheDisc.
ColoursFilesareRed,Green,Blue(RGB)forscreen.
FilenameNHSDAWScreensaveremail1024x768.jpgNHSDAWScreensaveremail1280x1040.jpgNHSDAWScreensaverphone1024x768.jpgNHSDAWScreensaverphone1280x1040.jpg
SizeArtworkissetupattwosizes.1024x768isbestsuitedtolaptoporwidescreenmonitors.1280x1040isforstandardmonitors.
08 pop-up bAnner stAnds
ArtworkThefileisanAdobeIllustratorfilewhichiseditable.AlltheelementsarethesameastheposterandcanbefoundintheCampaignLinksfolderontheDisc.
ColoursFilesarefourcolourprocess,CMYK.
FilenameNHSDAWPop-upBanner.ai
SizeArtworkissetupat1000mmx1500mm.Thisisjustaguideasbannersizeswilldifferdependingonstyleandsizechosen.Artworkwillthereforeneedadjustingtofit.
09 mini dispLAy Cube
ArtworkTherearetwofiles,oneisanAdobeIllustratorfilewhichiseditable.AlltheelementsarethesameastheposterandcanbefoundintheCampaignLinksfolderontheDisc.TheotherisanAdobeAcrobatprintreadyPdf.
ThesecondfileisanAdobeAcrobatprintreadyPdfthatwilltobesentouttoanexternalprinter.Silkorglosspaperwillgivebestresultswithbrightercolours.Paperweightshouldbearound250gsm.
ColoursFilesarefourcolourprocess,CMYK.
FilenameNHSDAWMiniDisplayCube.aiNHSDAWMiniDisplayCube.pdf
SizeEachsideofthecubeis130mmx130mm(that’saboutthesizeofCDcase).Thecubecomesintwopartsandneedsfoldedandslottedtogether.Noglueordoublesidedtapeisneeded.
10 emAiL siGnAture
ArtworkTheartworkisajpeg.
ColoursFilesareRedGreenBlueforscreen.
FilenamesNHSDAWemailsignature.jpg
SizeArtworkissetupat70mmwideat72dpi(screenresolution).
11 Web bAnner Advert
ArtworkTherearetwofiles,oneisanAdobeIllustratorfilewhichiseditable.AlltheelementsarethesameastheposterandcanbefoundintheCampaignLinksfolderontheDisc.Theotherisajpeg.
ColoursThefilesareRGBforscreenuse
FilenameNHSDAWWebBanner.jpgNHSDAWWebBanner.ai
SizeWebbannerartworkissetupat581Pixelsx71Pixels.
12 pin bAdGe
ArtworkTherearetwoartworkfiles.OneisanAdobeIllustratorfilewhichiseditable.ThesecondisanAdobeAcrobatPdfreadytobesenttotheprinter,thisisthefilethatwillbemostcomonlyused.
ColoursFileissetupasCMYK.
FilenameNHSDAWPinbadge.aiNHSDAWPinbadge.pdf
SizeArtworkissetupat20mmdiameter.
13 pen
ArtworkTheartworkfileisanAdobeIllustratorfilewhichiseditable.ThesecondisanAdobeAcrobatprintreadyPdf.
ColoursFilesarefourspotcolours,Pantone2995Pantone288PantoneCoolGrey9Black
FilenameNHSDAWPen.aiNHSDAWPen.pdf
SizeTheprinterwillbeabletore-sizeartworkslightlyifneededtofitchoosenpen.Awhitepenshouldbeused.
14 intro LeAfLet A4 & A5
ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.ThereisalsoatextonlyMicrosoftWorddocument.
ColoursFilesarefourcolourprocess,CMYK.
FilenameNHSDAWA5factorfictionleaflet.pdfNHSDAWA4factorfictionleaflet.pdfNHSDAWTextfactorfictionleaflet.doc
SizeArtworkissetupatA5&A4
FACT OR FICTION?FACT
FICTION
FACT
FICTION
FACT
FICTION
15 LiterAture revieW A4 & A5
ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.ThereisalsoatextonlyMicrosoftWorddocument.
ColoursFilesarefourcolourprocess,CMYK.
FilenameNHSDAWA5LiteratureReview.pdfNHSDAWA4LiteratureReview.pdfNHSDAWTextLiteratureReview.doc
SizeArtworkissetupatA5&A4.
DIGNITY AT WORK?
16 WorkpLACe stories (x8) A4 & A5
ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.TherearealsoatextonlyMicrosoftWorddocuments.
ColoursFilesarefourcolourprocess,CMYK.
SizeArtworkissetupatA5&A4.
Filename(ThesearetheA5filenames,A4versionsarealsoondisc,markedA4insteadofA5.Worddocumentsarealsoavailable)
NHSDAWA5Story–Borders.pdfNHSDAWA5Story–Dumfries&Galloway.pdfNHSDAWA5Story–Fife.pdfNHSDAWA5Story–Grampian.pdfNHSDAWA5Story–Highland.pdfNHSDAWA5Story–NHS24.pdfNHSDAWA5Story–Tayside01.pdfNHSDAWA5Story–Tayside02.pdf
WORKPLACE STORYNHS BORDERS – DIGNITY AT WORK CONTACT AUDIT TOOL
17 hoW to Guides (x4) A4 & A5
ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.TherearealsoatextonlyMicrosoftWorddocuments.
ColoursFilesarefourcolourprocess,CMYK.
SizeArtworkissetupatA5&A4.
Filename(ThesearetheA5filenames,A4versionsarealsoondisc,markedA4insteadofA5.Worddocumentsarealsoavailable)
NHSDAWA5Howtoguide–interview.pdfNHSDAWA5Howtoguide–netiquette.pdfNHSDAWA5Howtoguide–review.pdfNHSDAWA5Howtoguide–recruitment.pdf
01: NETIQUETTESTEPS TOWARDS EMAIL MANNERS
18 disCussion Guide A4 & A5
ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.
ColoursFilesarefourcolourprocess,CMYK.
FilenameNHSDAWA5Discussionguide.pdfNHSDAWA4Discussionguide.pdf
SizeArtworkissetupatA5&A5.
RESPECT. EVERYONES OPINION MATTERS,SO LETS TALK ABOUT IT.