DIGNITY AT WORKBRAND GUIDELINES.

02 Contents02 Introduction03 GiveRespectGetRespectlogo04 CampaignElements A3Postersx4 A5Leaflet

06 SupportingMaterials Advert Screensaver Popupbannerstand Minidisplaycube Pen Emailsignature Webbanner Pinbadge

14 Toolkit Introleaflet Literaturereview Workplacestoriesx8 Howtoguidesx4 Discussionguide

introduCtionCommunication,Communication,Communication.

Wecan’tcommunicateenoughifwewanttobuildadignifiedworkplace.Thetypeofworkplacewherepeoplecanbethemselves,somewherewerepeoplesaythankyou(andmeanit)andsomewherewherepeoplelearnfrommistakes.

ThisbookletdetailsthecontentofthedesignassetsCDRomsothatyoucanaccessalltheelementsyouneedtopromoterespectinyourworkplace.

Toeaseaccessibilitywe’veprovidedA5andA4versionsofmostelementsandwherewecanwe’vemadewordfilesavailabletoo.

Thedesignassetsalsoincludeanumberofcomponentsthataren’tinthetoolkit,electronicresourcessuchasscreensaversande-mailsignaturesforexample,aswellasartworkforpromotionalitemssuchaspopupstandsandbadges.Wethinkitwouldbeagreatideatogivebadgestoyourconfidentialcontactsorworkplacechampions,oryoumightdecidetoawardthebadgestostaffwhohavegonethatextramiletomaketheworkplacewelcomingforall.

Whateveryouwanttodo,howeveryouwanttodoit,wethinkwe’vegivenyouthetoolstogettheconversationstarted.

Whenyouworkatit,RespectWorks

03 Give respeCt Get respeCt LoGo

TheLogoTheGiveRespectGetRespectlogoshouldneverbemanipulatedinanyway.e.g.neverbesqueezedorstretchedtofitonapage.

ArtworkTherearethreeartworkfiles.OneisanAdobeIllustratorEPSwhichisforuseifcreatingnewpostersetc.Theothertwofilesarejpegsforgeneraluse.The...hi.jpgishigherqualitywhilstthe...lo.jpgisgenerallyforscreenuse,emailetc.

ColoursThelogoisfourcolourprocess,CMYK.

FilenamesNHSDAWGiveRespectGetRespect.epsNHSDAWGiveRespectGetRespectlo.jpgNHSDAWGiveRespectGetRespecthi.jpg

(Nodignityatworkstrapline)NHSGiveRespectGetRespect.epsNHSGiveRespectGetRespectlo.jpgNHSGiveRespectGetRespecthi.jpg

04 posters (x4) A3

ArtworkTheartworkfileisanAdobeAcrobatprintreadyPdf.Itcanbesentouttoanexternalprinterorprintedin-house.

ColoursFilesarefourcolourprocess,CMYK.

Filenames01:NHSDAWA3PosterCream.pdf02:NHSDAWA3PosterDrip.pdf03:NHSDAWA3PosterVitamins.pdf04:NHSDAWA3PosterGel.pdf

APPLY LIBERALLY FOR AN IMPROVED WORKLIFE.

AVAILABLE FROM ALL GOOD WORKPLACES.

ADD A LITTLE RESPECT FOR A BETTER WORK PLACE.

USE EVERYDAY TO CREATEA BETTER WORKPLACE.

01

03

02

04

05 LeAfLet A4 & A5

ArtworkTheartworkfileisanAdobeAcrobatprintreadyPdf.Itcanbesentouttoanexternalprinterorprintedin-house.

ColoursFilesarefourcolourprocess,CMYK.

FilenameNHSDAWA4Leaflet.pdfNHSDAWA5Leaflet.pdf

APPLY LIBERALLY FOR AN IMPROVED WORKLIFE.

06 Adverts

ArtworkThefileisanAdobeIllustratorfilewhichiseditable.AlltheelementsarethesameastheposterandcanbefoundintheCampaignLinksfolderontheDisc.

ColoursFilesarefourcolourprocess,CMYK.

FilenameNHSDAWAdvert.pdfNHSDAWAdvert.ai

SizeArtworkissetupat89mmx110mm.Thisisjustanexampleasadvertsizeswillvaryfrompublicationtopublicationandsowillmostlikelyneedre-sized.

APPLY LIBERALLY FOR AN IMPROVED WORKLIFE.

07 sCreensAvers (x2)

ArtworkThefileisanAdobeIllustratorfilewhichiseditable.AlltheelementscanbefoundintheCampaignLinksfolderontheDisc.

ColoursFilesareRed,Green,Blue(RGB)forscreen.

FilenameNHSDAWScreensaveremail1024x768.jpgNHSDAWScreensaveremail1280x1040.jpgNHSDAWScreensaverphone1024x768.jpgNHSDAWScreensaverphone1280x1040.jpg

SizeArtworkissetupattwosizes.1024x768isbestsuitedtolaptoporwidescreenmonitors.1280x1040isforstandardmonitors.

08 pop-up bAnner stAnds

ArtworkThefileisanAdobeIllustratorfilewhichiseditable.AlltheelementsarethesameastheposterandcanbefoundintheCampaignLinksfolderontheDisc.

ColoursFilesarefourcolourprocess,CMYK.

FilenameNHSDAWPop-upBanner.ai

SizeArtworkissetupat1000mmx1500mm.Thisisjustaguideasbannersizeswilldifferdependingonstyleandsizechosen.Artworkwillthereforeneedadjustingtofit.

09 mini dispLAy Cube

ArtworkTherearetwofiles,oneisanAdobeIllustratorfilewhichiseditable.AlltheelementsarethesameastheposterandcanbefoundintheCampaignLinksfolderontheDisc.TheotherisanAdobeAcrobatprintreadyPdf.

ThesecondfileisanAdobeAcrobatprintreadyPdfthatwilltobesentouttoanexternalprinter.Silkorglosspaperwillgivebestresultswithbrightercolours.Paperweightshouldbearound250gsm.

ColoursFilesarefourcolourprocess,CMYK.

FilenameNHSDAWMiniDisplayCube.aiNHSDAWMiniDisplayCube.pdf

SizeEachsideofthecubeis130mmx130mm(that’saboutthesizeofCDcase).Thecubecomesintwopartsandneedsfoldedandslottedtogether.Noglueordoublesidedtapeisneeded.

10 emAiL siGnAture

ArtworkTheartworkisajpeg.

ColoursFilesareRedGreenBlueforscreen.

FilenamesNHSDAWemailsignature.jpg

SizeArtworkissetupat70mmwideat72dpi(screenresolution).

11 Web bAnner Advert

ArtworkTherearetwofiles,oneisanAdobeIllustratorfilewhichiseditable.AlltheelementsarethesameastheposterandcanbefoundintheCampaignLinksfolderontheDisc.Theotherisajpeg.

ColoursThefilesareRGBforscreenuse

FilenameNHSDAWWebBanner.jpgNHSDAWWebBanner.ai

SizeWebbannerartworkissetupat581Pixelsx71Pixels.

12 pin bAdGe

ArtworkTherearetwoartworkfiles.OneisanAdobeIllustratorfilewhichiseditable.ThesecondisanAdobeAcrobatPdfreadytobesenttotheprinter,thisisthefilethatwillbemostcomonlyused.

ColoursFileissetupasCMYK.

FilenameNHSDAWPinbadge.aiNHSDAWPinbadge.pdf

SizeArtworkissetupat20mmdiameter.

13 pen

ArtworkTheartworkfileisanAdobeIllustratorfilewhichiseditable.ThesecondisanAdobeAcrobatprintreadyPdf.

ColoursFilesarefourspotcolours,Pantone2995Pantone288PantoneCoolGrey9Black

FilenameNHSDAWPen.aiNHSDAWPen.pdf

SizeTheprinterwillbeabletore-sizeartworkslightlyifneededtofitchoosenpen.Awhitepenshouldbeused.

14 intro LeAfLet A4 & A5

ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.ThereisalsoatextonlyMicrosoftWorddocument.

ColoursFilesarefourcolourprocess,CMYK.

FilenameNHSDAWA5factorfictionleaflet.pdfNHSDAWA4factorfictionleaflet.pdfNHSDAWTextfactorfictionleaflet.doc

SizeArtworkissetupatA5&A4

FACT OR FICTION?FACT

FICTION

FACT

FICTION

FACT

FICTION

15 LiterAture revieW A4 & A5

ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.ThereisalsoatextonlyMicrosoftWorddocument.

ColoursFilesarefourcolourprocess,CMYK.

FilenameNHSDAWA5LiteratureReview.pdfNHSDAWA4LiteratureReview.pdfNHSDAWTextLiteratureReview.doc

SizeArtworkissetupatA5&A4.

DIGNITY AT WORK?

16 WorkpLACe stories (x8) A4 & A5

ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.TherearealsoatextonlyMicrosoftWorddocuments.

ColoursFilesarefourcolourprocess,CMYK.

SizeArtworkissetupatA5&A4.

Filename(ThesearetheA5filenames,A4versionsarealsoondisc,markedA4insteadofA5.Worddocumentsarealsoavailable)

NHSDAWA5Story–Borders.pdfNHSDAWA5Story–Dumfries&Galloway.pdfNHSDAWA5Story–Fife.pdfNHSDAWA5Story–Grampian.pdfNHSDAWA5Story–Highland.pdfNHSDAWA5Story–NHS24.pdfNHSDAWA5Story–Tayside01.pdfNHSDAWA5Story–Tayside02.pdf

WORKPLACE STORYNHS BORDERS – DIGNITY AT WORK CONTACT AUDIT TOOL

17 hoW to Guides (x4) A4 & A5

ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.TherearealsoatextonlyMicrosoftWorddocuments.

ColoursFilesarefourcolourprocess,CMYK.

SizeArtworkissetupatA5&A4.

Filename(ThesearetheA5filenames,A4versionsarealsoondisc,markedA4insteadofA5.Worddocumentsarealsoavailable)

NHSDAWA5Howtoguide–interview.pdfNHSDAWA5Howtoguide–netiquette.pdfNHSDAWA5Howtoguide–review.pdfNHSDAWA5Howtoguide–recruitment.pdf

01: NETIQUETTESTEPS TOWARDS EMAIL MANNERS

18 disCussion Guide A4 & A5

ArtworkTheartworkfilesareAdobeAcrobatprintreadyPdfs.

ColoursFilesarefourcolourprocess,CMYK.

FilenameNHSDAWA5Discussionguide.pdfNHSDAWA4Discussionguide.pdf

SizeArtworkissetupatA5&A5.

RESPECT. EVERYONES OPINION MATTERS,SO LETS TALK ABOUT IT.