DIGITAL MARKETING BEST PRACTICES
William Black
Search Engine Optimisation (SEO)
7 SEO Tips1) Get an exact match domain name2) Use Google Webmaster Tools3) Give Google a sitemap4) Make sure you’re mobile friendly5) Use HTTPS / SSL certificate6) Create new content regularly7) Be patientRead full article here: http://ga.co/2bfZQzG
MAXIMISE MOBILE
5 Mobile Tips1) Verify website and blog are responsive
across all devices2) Tailor digital experience to match user
journey3) Test email templates across multiple
devices4) Create mobile specific ads5) Add click-to-call buttons
SOCIAL MEDIA
5 Social Media Tips1) Post regularly and consistently2) Mix content (product/customer focused)3) Analyse results of each post4) Use bit.ly to track traffic from Social
Media 5) Use a Social Media Calendar
1) Use #hashtags effectively
2) Include images/videos3) Analyse tweets using
analytics.twitter.com 4) Schedule tweets using
tweetdeck.twitter.com 5) Engage with your
audience
1) Optimise LinkedIn for SEO
2) Share valuable and insightful information
3) Engage with or create groups
4) Target your advertising to reach specific audience
5) Add a “Follow Us” button on your website
FOLLOW CONNECT BLOG
@Wblack_Mktg www.linkedin.com/in/williamhblack www.williamblackblog.com
Appendix/ResourcesHubSpot Blog: http://blog.hubspot.com/marketingSocial Media Examiner: http://www.socialmediaexaminer.com/ Search Engine Land: http://searchengineland.com/ Content Marketing Institute: http://contentmarketinginstitute.com/