© 2019 TM Forum | 1* Cumulative value 2019 to 2028.
Digital Entities - Transforming Business
#*
Atul Madan
COO - Digital Lifestyle Solutions, Mahindra Comviva Technologies Ltd.
© 2019 TM Forum | 2* Cumulative value 2019 to 2028.
Global Digital Explosion : 5G Era Facts and Forecast
5G to drive $1.3 TN* Revenue in MEDIA and ENTERTAINMENT domain
$ -
$ 50
$ 100
$ 150
$ 200
$ 250
$ 300
$ 350
$ 400
$ 450
2022 2025 2028
$ 253
$ 321
$ 420
$ 47
$ 183
$ 335
Media & Entertainment Revenue (Blended) Digital Platfrom Revenue (From 5G)
Immersive Media to Clock $42 BN
84GB Average Monthly Data Video to account for 90% Data Traffic
Mobile Media to Clock $122 BN
By 2028
0
10000
20000
30000
40000
50000
60000
2016 2022
Video Social Networking OthersPetabytes of Data/month
© 2019 TM Forum | 3* Cumulative value 2019 to 2028.
MENA on Global Digital Megatrend
Geographically• 2 / 3rd of MENA’s population lives in urban areas
• MENA: one of the most urbanized
Demographically• MENA’s population is young, Almost half
the population is under 25
Socially• Social media is extraordinarily popular
• Twitter has the highest penetration globally in Saudi Arabia
• Saudis use YouTube more than any other country
Digitally• 56 % of MENA’s population - regularly use the Internet well
above the world’s average
• In some of the smaller GCC its 90%
• 90% of the data that exists today was created in the last 2 year
© 2019 TM Forum | 4* Cumulative value 2019 to 2028.
MENA: A Region of Uneven and Vast Untapped Potential
8%
6%
4%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
US Europe Middle East
Share of Digital Contribution to GDP
8.0%
5.1%4.4% 4.3% 3.8%
0.9% 0.4%0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
Bahrain Kuwait Egypt UAE Saudi Arabia Oman Qatar
Share of Digital Contribution as share GDP
18%15.2%
8.4%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
US Europe Middle East
Captured Digital Potential %
16.4%14.9% 13.6%
11.5%8.2% 7.6% 6.6%
0.0%
5.0%
10.0%
15.0%
20.0%
UAE Qatar Bahrain Saudi Arabia Oman Kuwait Egypt
Captured Digital Potential %
-50%
Cross - border data flow from Middle East to the ROW has increased more than 150 - fold since 2016
Bahrain, Qatar, and the UAE have more than 100% smartphone penetrationAnd more than 70% social - media adoption - even higher than in the United States.
© 2019 TM Forum | 5* Cumulative value 2019 to 2028.
MENA: A Region of Uneven and Vast Untapped Potential
Growth in TB of data consumed per month
2016 2021 CAGR
North America 1,411,021 6,397,092 35%
Western Europe 736,377 4,189,615 42%
Asia Pacific 3,109,117 22,845,905 49%
Latin America 449,944 2,898,651 45%
Central andEastern Europe
923,803 5,252,334 42%
MENA 610,286 7,367,869 65%
Growth in TB of data consumed
per month2016 2021 CAGR
Web Data 2,153,676 6,434,681 24%
Video 4,375,000 38,148,326 54%
Audio Streaming 559,999 2,674,183 37%
File Sharing 151,874 1,102,867 49%
REGION WISE- MENA DOMINATES CATEGORY WISE - VIDEO DOMINATES
Growth in TB of data consumed per
month2016 2021 CAGR
Non -Smartphones
109,505 269,189 20%
Smartphones 5,887,078 42,017,358 48%
Tablets and PCs 1,085,089 4,439,720 33%
Other portable Devices
910 659 -6%
DEVICE WISE - SMARTPHONES DOMINATE
31% 32%
39%42%
44% 44%
51%54% 55%
62%
Consumer Goods Automotive &Assembly
Financial Services ProfessionalServices
Telecom Travel, Transport &Logistics
Healthcare High Tech Retail Media &Entertainment
Digital is penetrating all sectors, but at varying degrees
© 2019 TM Forum | 6* Cumulative value 2019 to 2028.
THE 10 DIGITAL TRANSFORMATION JOURNEYS OF THE TELCO
JOURNEY 1From discrete network elements to an autonomously managed, virtualized communications and cloud infrastructure
JOURNEY 2From reactive product - specific security to uniformly orchestrated security
JOURNEY 3From limited data exploitation to a uniformly orchestrated data - centric enterprise
JOURNEY 4From closed management systems to an
Open API platform architecture
JOURNEY 5From a limited portfolio of traditional services, to a diverse portfolio of digital services
JOURNEY 6From managing a limited set of suppliers, to existing in a vibrant ecosystemof partners
JOURNEY 7From a limited set of business models, to utilizing multiple business models in core andadjacent markets
JOURNEY 8From a traditional telco organization and culture, to a digital organization and culture
JOURNEY 9From focusing on traditional channels, to
adopting multiple channels to market
JOURNEY 10From one dimensional management of customer relationships, to 360 - degree omni - channel management of the customer experienceSource: TM forum Feb 2018
DIGITAL TRANSFORMATION STACK
Partner Performance Management
Services Aggregation AnalyticsDigital Interfaces
Digital SecurityOSS / BS
© 2019 TM Forum | 7* Cumulative value 2019 to 2028.
Leverage rapidly growing economy Through Digital Transformation
© 2019 TM Forum | 8* Cumulative value 2019 to 2028.
Critical competencies : Digital Transformation
DataData
Data
Data
Wireless Network
Thing or Device
Gateway
Cloud
Analytics
User Interface
DATA drives the Value in Digital EcoSystem
© 2019 TM Forum | 9* Cumulative value 2019 to 2028.
Ensemble interactions : My content any device, at any time.
Mobile apps set expectations for usability,appearance and behaviour
• Sync me• Recognize Me • Know Me • Be Me
Experience flows to where you are and what you aredoing in context
• Coordinated multiple devices• Cloud enables “portable” UI
Development Impact
• Multi layered platform
© 2019 TM Forum | 10* Cumulative value 2019 to 2028.
Entertainment
✓ Stream licensed content and users' own libraries.
✓ Integrate media - related features, such as links to download music
© 2019 TM Forum | 11* Cumulative value 2019 to 2028.
Invite yourself to your customer’s home
© 2019 TM Forum | 12* Cumulative value 2019 to 2028.
Reality reinvented : Visual Search and Navigation
Bring users information that exists in the digital world and presents it automatically and intuitively in association with things in the real, or physical, world to leverage their position as the discovery and delivery segment.
© 2019 TM Forum | 13* Cumulative value 2019 to 2028.
Augmented Marketing
• Download or hear snippet of the song on the smart phone
• Get more info, about artist, links to merchandise shops
• Get info on latest Tour / Gigs orLive events
• Share Album on SocialMedia networks
• See related Songs library
© 2019 TM Forum | 14* Cumulative value 2019 to 2028.
Treat information as an assetContextual marketing and care
© 2019 TM Forum | 15* Cumulative value 2019 to 2028.
Understand Customer Context
Demographic information, Age, income, life stage
Transaction patterns, Class of segment, Access channels
Socialgroups and networks
• Leverage data to understand and bring context to engagement
Personal Identity
Three elements determine context
© 2019 TM Forum | 16* Cumulative value 2019 to 2028.
Offers at various customer touchpoints
Create customer delight with
personalized real -time offers
Customer purchases music
At the cinema receives coupons from thecoffee shop
Earns loyalty pointsfor referral
Likes the website Customer visits music store
Receives discount coupon for a movie ticket(cross - sell)
Store recommends music based on preferences and purchase patterns
© 2019 TM Forum | 17* Cumulative value 2019 to 2028.
Give customers one brand to go to for help
© 2019 TM Forum | 18* Cumulative value 2019 to 2028.
Social : The Next Commercial Frontier
THE SOCIAL WAY..
Consumption• Chatbots drive uniform experience,
easy consumption across digital presence
Service• Create Customer Support Channel
on Social Media
Engagement• Sentiment Analysis to gauge
positivity about your brand• Leverage UGC to Increase Trust
Acquisition• Influencer Marketing• Social Ads
© 2019 TM Forum | 19* Cumulative value 2019 to 2028.
IoT: Invest Now To Reap Tomorrow…
Digital Interfaces and All “Things”
GROWTH VERTICALS (millions IOT connections)
881
6,370
1,760
3,386
394
2,085
-1000
0
1000
2000
3000
4000
5000
6000
7000
8000
2014 2016 2018 2020 2022 2024 2026 2028
Smart buildings
Consumer electronics
Enterprise others
Wearables
Smart city
Consumer others
Consumer Applications (Home, Auto)Applications (Industrial, Smart Cities)
Analytics, Provisioning, Performance Management
Cellular, WiFi, LoRa, Bluetooth, SigFox, HaLow
IoT Applications
Capabilities
Networks
Interfaces and DevicesD
igit
al S
ecu
rity
SMA
RT
AP
I’s
Time To Pick Right Vertical and Place in
Value Chain
© 2019 TM Forum | 20* Cumulative value 2019 to 2028.
Touchpoints : Building Unified Digital Entities
• Multi browser support• Search, download, and share
• Auto screen detection• Search, stream, download and share • Ad insertion
• Multi OS and multi - screen support• Push Notification • Search, stream, download and share
• Search, stream, download and share
• Personalization
• Dynamic menu • Search, download and share
App
Web
WAP
Smart SMS / USSD
IVR
© 2019 TM Forum | 21* Cumulative value 2019 to 2028.
Where Does Comviva Fit?
© 2019 TM Forum | 22* Cumulative value 2019 to 2028.
Digital Transformation Stack
Unified Platform serving multiple users and their
needs overmultiple channels
across services
Innovation and Program drive the Growth.
Faster Time-to-Market fornew Services
Evaluating the potential Content and Services
TECHNOLOGY01BUSINESS OPERATIONS
02 SERVICE AGGREGATION03
Controlled End to End Digital Business Management
Reduces Infrastructure costs Increases the revenue Growth Reduces time to market of New services
© 2019 TM Forum | 23* Cumulative value 2019 to 2028.
Success Story and Credentials
Digital Transformation
Stack90
Countries
35+ Local Languages
200+ Content
Providers 11+ Years of Digital
TransformationExperience
135 Operators
30+Deployments on
Digital Service Operations and Maintenance
© 2019 TM Forum | 24* Cumulative value 2019 to 2028.
Digital Transformation Stack
Let’s understand CHALLENGES
Digital Evolves Fast
Spreads Across Verticals amd Partners
Tighter IPR Controls
Growing Revenues
CHALLENGES
EVOLUTION and INNOVATION
INVOLVES MULTIPLE PARTIES
IPR CHALLANGES MONETIZATION
A U
niq
ue
8 S
tep
s G
row
th P
ath
…
Challenge Comviva’s Solution
• Inability to manage multiple parties • Large Existing Partnerships and growing
• Stagnant Revenue Growth • Proven Business Models based on GAP analysis
• Fast Evolution and Innovation • Global Experience and partnership with known innovators
• IPR Issues • Strong Framework and Validation Process
© 2019 TM Forum | 25* Cumulative value 2019 to 2028.
Success Story in MENA
3 Fold Revenue Growth (in 3 Yrs.)
697 New Services Launched (in 3 Yrs.)
Accelerated Video Revenue by 819%,
Music Revenue growth by 772%
Games Revenue growth by 283%
41% reduction in Trouble Ticketing
Tier 1 Operators in Middle East
© 2019 TM Forum | 26* Cumulative value 2019 to 2028.
Our Portfolio
Proven Digital Solutions Across The Telecom Ecosystem
40+Deployments across25+ countries
• Consumer CVM• Retail CVM• Mobile Money CVM• Unified Digital Experience
Platform
100Mn+ Activations • Automatic SIM Gateway• Charging Gateway• Call Management• Equipment Identity Register
Mobile Financial Solutions
130+ Deployments, empowering 1Bn+ people globally
• mobiquity® Money• mobiquity® Wallet• PayPlus• PreTupsTM
Digital Lifestyle Solutions
65+ Deployments globally
• Digital Content and Content Services
• Digital SDP• Digital Business Management• Connected Communication
80+ Deployments, processing1T messages annually • Enterprise Messaging Platform-Ngage• A2P Messaging Monetization Solution • Integrated Communication Platform-Uno• Messaging Hub and Firewall
Customer Value Management
Mobile Data Solutions
1Bn Hits/ day in a single deployment
• Infinity Data Monetization
Business Solutions
230Mn+ Subscribers catered to in a single deployment• OSS/ BSS Suite• Sales and Distribution• Centralized Subscription Manager
Managed Services
Up to 20% efficiencies• Managed VAS• Managed Customer Experience• Managed Cloud Services• RADAR• Managed Financial Services• Service Performance Insights
Converged Mobile Solutions
Messaging Solutions
Thank youwww.mahindracomviva.com
DisclaimerCopyright © 2019: Comviva Technologies Ltd, Registered Office at A-26, Info City, Sector 34, Gurgaon-122001, Haryana, India.
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