Digital Entities - Transforming Business · Comviva’s Solution • Inability to manage multiple parties Large Existing Partnerships and growing • Stagnant Revenue Growth • Proven

© 2019 TM Forum | 1* Cumulative value 2019 to 2028.

Digital Entities - Transforming Business

#*

Atul Madan

COO - Digital Lifestyle Solutions, Mahindra Comviva Technologies Ltd.


Global Digital Explosion : 5G Era Facts and Forecast

5G to drive $1.3 TN* Revenue in MEDIA and ENTERTAINMENT domain

$ -

$ 50

$ 100

$ 150

$ 200

$ 250

$ 300

$ 350

$ 400

$ 450

2022 2025 2028

$ 253

$ 321

$ 420

$ 47

$ 183

$ 335

Media & Entertainment Revenue (Blended) Digital Platfrom Revenue (From 5G)

Immersive Media to Clock $42 BN

84GB Average Monthly Data Video to account for 90% Data Traffic

Mobile Media to Clock $122 BN

By 2028

0

10000

20000

30000

40000

50000

60000

2016 2022

Video Social Networking OthersPetabytes of Data/month


MENA on Global Digital Megatrend

Geographically• 2 / 3rd of MENA’s population lives in urban areas

• MENA: one of the most urbanized

Demographically• MENA’s population is young, Almost half

the population is under 25

Socially• Social media is extraordinarily popular

• Twitter has the highest penetration globally in Saudi Arabia

• Saudis use YouTube more than any other country

Digitally• 56 % of MENA’s population - regularly use the Internet well

above the world’s average

• In some of the smaller GCC its 90%

• 90% of the data that exists today was created in the last 2 year


MENA: A Region of Uneven and Vast Untapped Potential

8%

6%

4%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

US Europe Middle East

Share of Digital Contribution to GDP

8.0%

5.1%4.4% 4.3% 3.8%

0.9% 0.4%0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

Bahrain Kuwait Egypt UAE Saudi Arabia Oman Qatar

Share of Digital Contribution as share GDP

18%15.2%

8.4%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

US Europe Middle East

Captured Digital Potential %

16.4%14.9% 13.6%

11.5%8.2% 7.6% 6.6%

0.0%

5.0%

10.0%

15.0%

20.0%

UAE Qatar Bahrain Saudi Arabia Oman Kuwait Egypt

Captured Digital Potential %

-50%

Cross - border data flow from Middle East to the ROW has increased more than 150 - fold since 2016

Bahrain, Qatar, and the UAE have more than 100% smartphone penetrationAnd more than 70% social - media adoption - even higher than in the United States.


MENA: A Region of Uneven and Vast Untapped Potential

Growth in TB of data consumed per month

2016 2021 CAGR

North America 1,411,021 6,397,092 35%

Western Europe 736,377 4,189,615 42%

Asia Pacific 3,109,117 22,845,905 49%

Latin America 449,944 2,898,651 45%

Central andEastern Europe

923,803 5,252,334 42%

MENA 610,286 7,367,869 65%

Growth in TB of data consumed

per month2016 2021 CAGR

Web Data 2,153,676 6,434,681 24%

Video 4,375,000 38,148,326 54%

Audio Streaming 559,999 2,674,183 37%

File Sharing 151,874 1,102,867 49%

REGION WISE- MENA DOMINATES CATEGORY WISE - VIDEO DOMINATES

Growth in TB of data consumed per

month2016 2021 CAGR

Non -Smartphones

109,505 269,189 20%

Smartphones 5,887,078 42,017,358 48%

Tablets and PCs 1,085,089 4,439,720 33%

Other portable Devices

910 659 -6%

DEVICE WISE - SMARTPHONES DOMINATE

31% 32%

39%42%

44% 44%

51%54% 55%

62%

Consumer Goods Automotive &Assembly

Financial Services ProfessionalServices

Telecom Travel, Transport &Logistics

Healthcare High Tech Retail Media &Entertainment

Digital is penetrating all sectors, but at varying degrees


THE 10 DIGITAL TRANSFORMATION JOURNEYS OF THE TELCO

JOURNEY 1From discrete network elements to an autonomously managed, virtualized communications and cloud infrastructure

JOURNEY 2From reactive product - specific security to uniformly orchestrated security

JOURNEY 3From limited data exploitation to a uniformly orchestrated data - centric enterprise

JOURNEY 4From closed management systems to an

Open API platform architecture

JOURNEY 5From a limited portfolio of traditional services, to a diverse portfolio of digital services

JOURNEY 6From managing a limited set of suppliers, to existing in a vibrant ecosystemof partners

JOURNEY 7From a limited set of business models, to utilizing multiple business models in core andadjacent markets

JOURNEY 8From a traditional telco organization and culture, to a digital organization and culture

JOURNEY 9From focusing on traditional channels, to

adopting multiple channels to market

JOURNEY 10From one dimensional management of customer relationships, to 360 - degree omni - channel management of the customer experienceSource: TM forum Feb 2018

DIGITAL TRANSFORMATION STACK

Partner Performance Management

Services Aggregation AnalyticsDigital Interfaces

Digital SecurityOSS / BS


Leverage rapidly growing economy Through Digital Transformation


Critical competencies : Digital Transformation

DataData

Data

Data

Wireless Network

Thing or Device

Gateway

Cloud

Analytics

User Interface

DATA drives the Value in Digital EcoSystem


Ensemble interactions : My content any device, at any time.

Mobile apps set expectations for usability,appearance and behaviour

• Sync me• Recognize Me • Know Me • Be Me

Experience flows to where you are and what you aredoing in context

• Coordinated multiple devices• Cloud enables “portable” UI

Development Impact

• Multi layered platform


Entertainment

✓ Stream licensed content and users' own libraries.

✓ Integrate media - related features, such as links to download music


Invite yourself to your customer’s home


Reality reinvented : Visual Search and Navigation

Bring users information that exists in the digital world and presents it automatically and intuitively in association with things in the real, or physical, world to leverage their position as the discovery and delivery segment.


Augmented Marketing

• Download or hear snippet of the song on the smart phone

• Get more info, about artist, links to merchandise shops

• Get info on latest Tour / Gigs orLive events

• Share Album on SocialMedia networks

• See related Songs library


Treat information as an assetContextual marketing and care


Understand Customer Context

Demographic information, Age, income, life stage

Transaction patterns, Class of segment, Access channels

Socialgroups and networks

• Leverage data to understand and bring context to engagement

Personal Identity

Three elements determine context

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3XgfrlY2r606TM&tbnid=zNDkV7k6BjGWjM:&ved=0CAUQjRw&url=http://globalgendercurrent.com/2013/05/the-courage-to-dare-african-women-and-youth-innovators/&ei=vpeDUoLlLIG4rgfi-4HgCg&bvm=bv.56343320,d.bmk&psig=AFQjCNG_49iPXA0A6IwAZs-vyWpy3tfs3Q&ust=1384442163260920


Offers at various customer touchpoints

Create customer delight with

personalized real -time offers

Customer purchases music

At the cinema receives coupons from thecoffee shop

Earns loyalty pointsfor referral

Likes the website Customer visits music store

Receives discount coupon for a movie ticket(cross - sell)

Store recommends music based on preferences and purchase patterns


Give customers one brand to go to for help


Social : The Next Commercial Frontier

THE SOCIAL WAY..

Consumption• Chatbots drive uniform experience,

easy consumption across digital presence

Service• Create Customer Support Channel

on Social Media

Engagement• Sentiment Analysis to gauge

positivity about your brand• Leverage UGC to Increase Trust

Acquisition• Influencer Marketing• Social Ads


IoT: Invest Now To Reap Tomorrow…

Digital Interfaces and All “Things”

GROWTH VERTICALS (millions IOT connections)

881

6,370

1,760

3,386

394

2,085

-1000

0

1000

2000

3000

4000

5000

6000

7000

8000

2014 2016 2018 2020 2022 2024 2026 2028

Smart buildings

Consumer electronics

Enterprise others

Wearables

Smart city

Consumer others

Consumer Applications (Home, Auto)Applications (Industrial, Smart Cities)

Analytics, Provisioning, Performance Management

Cellular, WiFi, LoRa, Bluetooth, SigFox, HaLow

IoT Applications

Capabilities

Networks

Interfaces and DevicesD

igit

al S

ecu

rity

SMA

RT

AP

I’s

Time To Pick Right Vertical and Place in

Value Chain

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjM1LSmlODeAhXGXn0KHZYRBQsQjRx6BAgBEAU&url=http://www.businessworld.in/article/How-IoT-Has-Been-Changing-The-Face-Of-Business/14-10-2018-162060&psig=AOvVaw3a1uJVUmhbasoQYtPsNmlB&ust=1542706654907497


Touchpoints : Building Unified Digital Entities

• Multi browser support• Search, download, and share

• Auto screen detection• Search, stream, download and share • Ad insertion

• Multi OS and multi - screen support• Push Notification • Search, stream, download and share

• Search, stream, download and share

• Personalization

• Dynamic menu • Search, download and share

App

Web

WAP

Smart SMS / USSD

IVR


Where Does Comviva Fit?


Digital Transformation Stack

Unified Platform serving multiple users and their

needs overmultiple channels

across services

Innovation and Program drive the Growth.

Faster Time-to-Market fornew Services

Evaluating the potential Content and Services

TECHNOLOGY01BUSINESS OPERATIONS

02 SERVICE AGGREGATION03

Controlled End to End Digital Business Management

Reduces Infrastructure costs Increases the revenue Growth Reduces time to market of New services


Success Story and Credentials

Digital Transformation

Stack90

Countries

35+ Local Languages

200+ Content

Providers 11+ Years of Digital

TransformationExperience

135 Operators

30+Deployments on

Digital Service Operations and Maintenance


Digital Transformation Stack

Let’s understand CHALLENGES

Digital Evolves Fast

Spreads Across Verticals amd Partners

Tighter IPR Controls

Growing Revenues

CHALLENGES

EVOLUTION and INNOVATION

INVOLVES MULTIPLE PARTIES

IPR CHALLANGES MONETIZATION

A U

niq

ue

8 S

tep

s G

row

th P

ath

…

Challenge Comviva’s Solution

• Inability to manage multiple parties • Large Existing Partnerships and growing

• Stagnant Revenue Growth • Proven Business Models based on GAP analysis

• Fast Evolution and Innovation • Global Experience and partnership with known innovators

• IPR Issues • Strong Framework and Validation Process


Success Story in MENA

3 Fold Revenue Growth (in 3 Yrs.)

697 New Services Launched (in 3 Yrs.)

Accelerated Video Revenue by 819%,

Music Revenue growth by 772%

Games Revenue growth by 283%

41% reduction in Trouble Ticketing

Tier 1 Operators in Middle East


Our Portfolio

Proven Digital Solutions Across The Telecom Ecosystem

40+Deployments across25+ countries

• Consumer CVM• Retail CVM• Mobile Money CVM• Unified Digital Experience

Platform

100Mn+ Activations • Automatic SIM Gateway• Charging Gateway• Call Management• Equipment Identity Register

Mobile Financial Solutions

130+ Deployments, empowering 1Bn+ people globally

• mobiquity® Money• mobiquity® Wallet• PayPlus• PreTupsTM

Digital Lifestyle Solutions

65+ Deployments globally

• Digital Content and Content Services

• Digital SDP• Digital Business Management• Connected Communication

80+ Deployments, processing1T messages annually • Enterprise Messaging Platform-Ngage• A2P Messaging Monetization Solution • Integrated Communication Platform-Uno• Messaging Hub and Firewall

Customer Value Management

Mobile Data Solutions

1Bn Hits/ day in a single deployment

• Infinity Data Monetization

Business Solutions

230Mn+ Subscribers catered to in a single deployment• OSS/ BSS Suite• Sales and Distribution• Centralized Subscription Manager

Managed Services

Up to 20% efficiencies• Managed VAS• Managed Customer Experience• Managed Cloud Services• RADAR• Managed Financial Services• Service Performance Insights

Converged Mobile Solutions

Messaging Solutions

Thank youwww.mahindracomviva.com

DisclaimerCopyright © 2019: Comviva Technologies Ltd, Registered Office at A-26, Info City, Sector 34, Gurgaon-122001, Haryana, India.

All rights about this document are reserved and shall not be , in whole or in part, copied, photocopied, reproduced, translated, or reduced to any manner including but not limited to electronic, mechanical, machine readable ,photographic, optic recording or otherwise without prior consent, in writing, of Comviva Technologies Ltd (the Company). The information in this document is subject to changes without notice. This describes only the product defined in the introduction of this documentation. This document is intended for the use of prospective customers of the Company Products Solutions and or Services for the sole purpose of the transaction for which the document is submitted. No part of it may be reproduced or transmitted in any form or manner whatsoever without the prior written permission of the company. The Customer, who/which assumes full responsibility for using the document appropriately. The Company welcomes customer comments as part of the process of continuous development and improvement.The Company, has made all reasonable efforts to ensure that the information contained in the document are adequate, sufficient and free of material errors and omissions. The Company will, if necessary, explain issues, which may not be covered by the document. However, the Company does not assume any liability of whatsoever nature , for any errors in the document except the responsibility to provide correct information when any such error is brought to company’s knowledge. The Company will not be responsible, in any event, for errors in this document or for any damages, incidental or consequential, including monetary losses that might arise from the use of this document or of the information contained in it. This document and the Products, Solutions and Services it describes are intellectual property of the Company and/or of the respective owners thereof, whether such IPR is registered, registrable, pending for registration, applied for registration or not.The only warranties for the Company Products, Solutions and Services are set forth in the express warranty statements accompanying its products and services. Nothing herein should be construed as constituting an additional warranty. The Company shall not be liable for technical or editorial errors or omissions contained herein.The Company logo is a trademark of the Company. Other products, names, logos mentioned in this document , if any , may be trademarks of their respective owners.

Documents

Digital Entities - Transforming Business · Comviva’s Solution • Inability to manage multiple parties Large Existing Partnerships and growing • Stagnant Revenue Growth • Proven