Digital and Creative Services
Slide 2
TEKsystems Digital and Creative Services
Technology alone does not communicate a message—people are the most important part of a digital solution.
TEKsystems Digital and Creative Services:• Supports strategic digital initiatives for clients
ranging from boutique agencies to Fortune
500 companies by supplying skilled design,
development, functional and technical
resources
• Thrives at the intersection of technology and
marketing
• Offers the focus of a specialized niche firm
while providing the experience, scalability,
depth and reach of a global partner.
Slide 3
Industry Landscape
Savvy companies understand that strengthening their brand, fostering customer relationships and being innovative are critical to their success. While these are enterprise-wide initiatives, they rely heavily on a strong marketing presence and strategy, which is increasingly involving various technologies.
Buying power is shifting; CMOs need functional and technical resources
By 2017, the CMO will spend more on technology than the CIO
The growing symbiosis between marketing and technology has created a new brand of professionals—creative or marketing technologists, resources with both thecreative and technical skills required to achieve critical business objectives.
Customer experience (CX) is a top priority for 2015
E-commerce and mobile are becoming a critical component of the customer experience—18 percent of the marketing budget is spent on supporting CX
Slide 4
Industry Landscape
Successful organizations understand that strengthening their brand, fostering customer relationships and being innovative are critical to their success. While these are enterprise-wide initiatives, they rely heavy on a strong marketing presence and strategy, which is increasingly involving various technologies.
Skill need is greater, more technical
½ More than half believe it is increasingly difficult to train new staff adequately on skills needed to market their business
Forty-four percent say they can’t find resources with the right skills they
need in marketing96%Ninety-six percent believe the breadth of skills need to succeed in marketing has increased dramatically
Slide 5
Skill sets we provide
Here are just a few examples of the TEKsystems talent that is leveraged at our clients.
Design
• Web designer
• UX designer
• Visual designer
• Interaction designer
• Graphic designer
• Digital marketing
manager
• Social media manager
• Content management
• Digital asset manager
• Marketing automation
• Email marketer
• Web/data analyst
• E-commerce
• SEO/SEM analyst
Development
• UI developer
• Front-end developer
• Mobile developer
• Web app developer
• Information architect
• User experience
researcher
• Project manager
• Business analyst
• Product manager
• Coordinators
• Content strategist
• Site merchandiser
Functional/Strategic
Marketing Technologies
Slide 6
How TEKsystems can help
Today’s competitive business environment requires organizations to be flexible and accessible. Agility is critical to respond quickly and effectively to market opportunities. Consumers also have a lot of choices, and this ability to be selective has led them to
expect greater value, loyalty and transparency. This higher level of engagement requires organizations to be active and available via multiple digital channels. However,
companies often struggle to build and maintain a team of the right size and skill set mix to mature these internal capabilities, because the skills required are in high demand and
short supply.
Slide 7
Why TEKsystems?
We offer scalable support options to meet the exact
level of support you require.
We are a partner you can trust
We offer proven solutions based on practical, real-
world insightWe can meet you where
you are
We have a foundation in applications services, with
a specialized focus on digital, creative and
interactive roles
Slide 8
Why TEKsystems?
• TEKsystems Digital and Creative Services is the best of both worlds—the flexibility and expertise of a boutique firm, backed by a powerful recruiting engine and network of TEKsystems 26,000 technology employees.
• With over 30 years of experience deploying technical professionals at a rate of more than 80,000 consultants every year, we are a formidable and reliable partner that can help you meet your critical digital goals.
We have a foundation in applications services, with a specialized focus on digital, creative and interactive roles.
Our proprietary network contains 81 percent of the domestic technology
workforce.
Slide 9
Why TEKsystems?
• We have more than 100 offices and 3,000 local recruiters, giving us insight into your local market and its specific talent attraction/retention challenges.
• We help develop an employee value proposition that builds you a team with the right skills and cultural alignment.
We can meet you where you are.
We are a partner you can trust.
• We work with our clients to understand their end goals and customize an approach to help them achieve their business objectives.
• Whether we’re providing one front-end developer to support a website launch or building out a full user-experience team, we operate as a genuine partner with our clients.
Relationships built on trust are everything to us—we will always do
what we say we will and stand by our results.
Seven global delivery solution centers located in the U.S., Canada and India, enable us to meet our clients on site, off-site stateside, near shore or off-
shore
Slide 10
Why TEKsystems?
• Our connections into the technical, digital and creative workforce provide us with a real-world pulse on the digital industry, and we’re able to leverage this perspective to construct practical services.
• Our methodologies are supported through formal quality management programs to ensure consistent governance, enable us to keep pace with emerging trends and integrate a continuous flow of lessons learned.
We deliver proven solutions based on practical, real-world insight.
We offer scalable delivery platforms to meet the exact level of support you require. • TEKsystems can help you achieve your creative,
interactive and digital goals through different delivery models:
TEKsystems is a leading provider of technology services and talent
management expertise.
We partner with more than 6,000 clients every year and speak with 100,000 technology professionals
every week.
• Staff augmentation
• Workforce planning
• Project-based
engagements
• Full outsourced solutions
Slide 11
Case Study
Client
Our client wanted to improve their customer experience and better compete against a growing number of click-to-buy and online insurance companies.
They decided to build a customer integrated platform that would enable cross selling of all products and services to customers at anytime from anywhere.
The new platform would streamline their sales and servicing processes while providing a consistent customer experience across various sales and product channels (i.e., in person with an agent, online or over the phone).
Our P
artners
hip
As a trusted technology services partner for more than 17 years, TEKsystems was asked to help quickly scale a team to support this initiative.
Since 2013, TEKsystems has provided more than 40 digital support resources to support the client’s efforts, including resources skilled in digital architecture, digital project management and UX design.
TEKsystems has also helped build out a digital team in a new market located outside the primary geographic area of the client’s headquarters. This has enabled the client to leverage increased talent at a reduced cost while aligning to their corporate objectives.
Fortune 500 property and casualty insurer
Slide 12
Case Study
Client
The client’s internal ad and graphic design agency had challenges attracting and retaining right-fit creative and technical talent, resulting in a high turnover rate.
The client needed skilled resources with both pharmaceutical industry and digital agency experience, and faced a touch market—its headquarters are located in central New Jersey, sandwiched in between New York and Philadelphia.
They wanted to evolve their operations within the digital marketing space, but couldn’t without a consistent, top-notch team.
Our P
artners
hip
As a 15-year IT partner, TEKsystems was provided an opportunity to support their marketing services.
Since 2012, TEKsystems has leveraged 15 digital support resources, including interactive Web developers, Flash developers, email developers, manual QA testers with mobile experience, interactive media project managers, digital production designers and UI/UX digital graphic designers.
TEKsystems resources have helped the agency grow significantly—2013 and 2014 were their most financially successful years since the studio’s inception in 2004.
Global pharmaceutical company
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